GUINNESS AND VAN LEEUWEN CHURN OUT THE ULTIMATE LOVELY DAY ICE CREAM COLLAB
NEW YORK, July 21, 2025 /PRNewswire/ -- Two icons. One delicious collaboration. Guinness and Van Leeuwen are serving up lovely days by the scoop! The brands have teamed up to churn out the ultimate ice cream collab of the summer and prove that Guinness was made for sunny days too. The launch of the "Lovely Day for a Guinness" ice cream combines Van Leeuwen's ultra-creamy ice cream with the unforgettable flavor of Guinness mixed with rich chocolate chunks. It's bold. It's unexpected. And it's everything a summer treat should be!
Inspired by the classic "Lovely Day for a Guinness" ads of the 1950s, the aptly named limited-edition ice cream pays homage to that same legacy while offering a new way to enjoy the brand during the summertime. The flavor is packaged in a custom carton, drawing design cues from this summer's limited-edition Guinness Draught Stout 4-pack—available now on shelves nationwide—that reimagines the historic Guinness toucan art with a modern American twist. The "Lovely Day for a Guinness" ice cream 14 oz pint captures the same eye-catching, visual nod to the warmer months.
"We're always looking for ways to bring the bold flavor of Guinness to life in new formats, offering a modern twist to a timeless classic," said Karissa Downer, Director, Guinness. "This collaboration with Van Leeuwen captures the simple summer joys that sit at the heart of our "A Lovely Day" campaign – like sharing a scoop of ice cream, a pint of Guinness, and time with the people who make those moments matter. It's one more way to come together over a Guinness and enjoy your lovely days this summer."
Starting today, the "Lovely Day for a Guinness" ice cream will be available in 14 oz pints at Van Leeuwen Scoop Shops nationwide for $11.15 or online at vanleeuwenicecream.com with shipping nationwide for $12 while supplies last.
Van Leeuwen is known nationally for creative seasonal flavors with a genuine focus on good ingredients and no unnecessary stuff, and for out-of-the-box limited-edition collaboration flavors such as Hidden Valley Ranch, Kraft Macaroni & Cheese, BIGFACE Coffee Affogato in partnership with NBA All-Star Jimmy Butler and Espresso ice cream in partnership with singer/songwriter Sabrina Carpenter. CEO and co-founder Ben Van Leeuwen said: "At Van Leeuwen, we're all about making good ice cream that makes you feel good – and what better way to do that than with Guinness? Their bold, smooth flavor is a perfect match for our rich French-style ice cream, and this collab felt like the kind of lovely-day indulgence that summer calls for. It's unexpected in the best way – and we think people are going to be surprised by how naturally Guinness and ice cream go together."
No matter where your lovely days take you, summertime is Guinness time! Beyond the initial launch with Van Leeuwen, Guinness is showing up to celebrate the many ways people enjoy their lovely days under the sun:
Scoop Shop & Sampling Events: Here's how to score free ice cream this summer! Guinness and Van Leeuwen are teaming up to make your August a little sweeter. On select days, the below locations will offer free samples of the Guinness x Van Leeuwen limited-edition "Lovely Day for a Guinness" flavor, served alongside tiny pours of Guinness Draught while supplies last!
Guinness Open Gate Brewery in Chicago: 7/30-8/1
Van Leeuwen Williamsburg Store (204 Wythe Ave, Brooklyn, NY 11249): 8/12 from 5-7 pm
Astor Place: 8/14 from 12-8 pm (a Van Leeuwen x Guinness branded ice cream truck will be parked curbside in the area serving ice cream only)
Van Leeuwen The Gulch Store (335 11th Ave S, Nashville, TN 37203): 8/15 from 5-7 pm
Van Leeuwen Dallas West Village Store (3699 McKinney Ave, Suite 1018, Dallas, TX 75204): 8/22 from 5-7 pm
Follow the Pintmobile: Guinness is rolling out a fleet of custom-branded retro vans topped with iconic Guinness surfboards! These retro vans are popping up with treats, tiny pints, and photo-worthy moments so don't miss them when they roll into your neighborhood. Keep your eyes peeled in Miami, Philadelphia, Cincinnati, Columbus and San Diego - it could show up on your corner!
Guinness Surf Shop Pop-Up (65 Pier Ave, Hermosa Beach, CA 90254): This August, Guinness is paying homage to the brand's iconic Surfer ad for a lovely day in Hermosa Beach! On 8/9 from 1-7 pm, adults (21+) can stop by SPYDER Surf Shop to taste the "Lovely Day for a Guinness" Van Leeuwen ice cream collab, enjoy tiny pints of Guinness Draught alongside tiny tacos from a local favorite joint and grab exclusive summer merch. As a thank you to the Hermosa Beach community for celebrating with us, Guinness is making a $20,000 donation to the Surfrider Foundation to help protect and preserve the coastline that's the backdrop to countless lovely days.
Follow @GuinnessUS across social media to stay up to date on all the lovely days and local activities this summer has to offer. Remember, if you're taking a break or not drinking at all, try a Guinness 0 to keep the celebrations going.
Whether you sip or scoop your Guinness, lovely days are ahead all summer long!
About Van Leeuwen Ice CreamVan Leeuwen began as a yellow scoop truck on the streets of NYC in 2008 by Ben Van Leeuwen, Pete Van Leeuwen and Laura O'Neill, who were on a mission to make good ice cream from good ingredients that makes you feel good. Their French-style ice cream (made with more than double the amount of egg yolks as standard ice cream) quickly gained a loyal following. Van Leeuwen has since expanded and has scoop shops in New York, California, New Jersey, Pennsylvania, DC, Colorado, Connecticut, Massachusetts, Texas, Tennessee and Florida. Pints, ice cream bars and ice cream sandwiches are available in grocery stores across the country and to order for nationwide shipping from their website. To keep up with everything Van Leeuwen Ice Cream, follow the brand on Instagram @vanleeuwenicecream or visit www.vanleeuwenicecream.com.
About GuinnessThe Guinness brand was established in 1759, when Arthur Guinness signed a 9,000 year lease on St. James's Gate Brewery in Dublin. Brewed using four main ingredients, water, barley (malted & roasted), hops and yeast, Guinness is the world's most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 150 with almost 9 million glasses of Guinness enjoyed every day around the world. The most GUINNESS is sold in Great Britain, Ireland, USA, Nigeria and Cameroon. More information can be found at www.guinness.com.
About DiageoDiageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
MEDIA CONTACTS:
Kelly Pepe, DIAGEOkelly.pepe@diageo.com
diageobeer@taylorstrategy.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/guinness-and-van-leeuwen-churn-out-the-ultimate-lovely-day-ice-cream-collab-302508945.html
SOURCE GUINNESS
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
12 minutes ago
- Yahoo
The Democratic Party's Brand Is Cooked
Voters have increasingly little faith in the Democrats, a new Wall Street Journal poll found, with the party reaching its lowest favorability rating in more than three decades. Voters overwhelmingly believe that Republicans are better able to handle key issues in Congress than Democrats. The survey found that the majority of voters, 63 percent, have an unfavorable view of the Democratic Party. Only 33 percent hold a favorable view. This is the most unpopular that Democrats have been according to Journal polls dating back to 1990. As President Donald Trump enacts an increasingly authoritarian agenda and provides little economic benefit to the average American, Democrats are hopeful anti-Trump backlash will give them a strong showing in the 2026 midterm election. While slightly more people expect to vote for Democrats next year than Republicans, according to the Journal poll, Democrats' overall favorability has only dropped since Trump took office. 'The Democratic brand is so bad that they don't have the credibility to be a critic of Trump or the Republican Party,' John Anzalone, a Democratic pollster who worked on the survey, told the Journal. 'Until they reconnect with real voters and working people on who they're for and what their economic message is, they're going to have problems.' Anzalone's firm, which consulted for both President Joe Biden and Vice President Kamala Harris' presidential campaigns, worked on the survey with Trump pollster Tony Fabrizio. According to the survey, voters think Republicans in Congress are more capable at handling the economy, inflation and rising prices, tariffs, immigration, 'illegal' immigration, the Russia-Ukraine war, and foreign policy. On the topic of 'illegal' immigration, 48 percent have their faith in Republicans and 24 percent choose Democrats. Democrats scored higher on health care and vaccine policy. Both parties tied at 37 percent on the issue of looking out for middle class families. 'As much as I fully believe that Democrats are not doomed for all eternity, I also believe that many Democrats aren't quite grappling with the serious credibility problems the party still faces,' Democratic operative Tré Easton posted on X. 'The podcasts and everything are real cute, but we've got work to do.' Democrats also scored low in a Quinnipiac poll released earlier this month. In that survey, approval of congressional Democrats reached a new low of 19 percent, with 72 percent of voters saying they disapproved. 'This is a record low since March 2009 when the Quinnipiac University Poll first began asking this question of registered voters,' the university wrote. The Quinnippiac poll found that even registered Democrats disapproved of the party: Thirty-nine percent approved of how Democrats in Congress were handling their jobs, while 52 percent disapproved. Among registered Republicans, 77 percent approved of how Republicans are operating in Congress. In the findings from the Journal, voters are mixed on Trump. About half, or 55 percent, of voters say the country is headed in the wrong direction. This is down from 70 percent in January, meaning voters have become more optimistic since Trump took office, yet Trump is not wildly popular. He has a favorability rating of 45 percent, and an unfavorability rating of 52 percent. A total of 46 percent approve of what Trump is doing as president, and 52 percent disapprove. Fifty-three percent disapprove of Trump's handling of the economy, while 44 percent approve. On the issues of inflation, tariffs, immigration, looking out for middle class families, health care, vaccine policy, foreign policy, and the Russia-Ukraine war, voters disapprove of the job Trump is doing. On the topic of 'illegal' immigration, though, 51 percent approve and 49 percent disapprove. The Republican Party is not wildly popular either, though, with 54 percent of voters having an unfavorable view, compared to the 43 percent who have a favorable view. More from Rolling Stone Trump Claims Someone May Have Forged His Signature on Birthday Letter to Epstein I Worked With Stephen Colbert. Here's Why His Cancellation Should Scare You Yes, America Is an Oligarchy Best of Rolling Stone The Useful Idiots New Guide to the Most Stoned Moments of the 2020 Presidential Campaign Anatomy of a Fake News Scandal The Radical Crusade of Mike Pence
Yahoo
12 minutes ago
- Yahoo
Blues Have Big Move To Make With Breakout Forward
The St. Louis Blues' decision to tender an offer sheet to forward Dylan Holloway this past off-season undoubtedly proved to be a great decision. After the Edmonton Oilers elected not to match the Blues' two-year, $4,580,914 offer sheet for Holloway, he broke out in a major way in his first season with St. Louis.
Bloomberg
14 minutes ago
- Bloomberg
Union Pacific Is Said to Near Deal for Norfolk Southern
By , Ryan Gould, and Kiel Porter Save Union Pacific Corp. could reach an agreement to acquire Norfolk Southern Corp. and create a transcontinental rail behemoth as soon as early next week, people familiar with the matter said. The deal, which would be the largest deal ever in the rail industry, is likely to include both cash and stock, according to the people, who asked not to be identified discussing confidential information.
