TBWA\RAAD and D&AD offer hands-on learning to re-ignite creative careers
New Blood Portfolio Review 2.0 turned the agency's Dubai headquarters into a live classroom where emerging voices sharpened their craft — and their career prospects.
Recent graduates and early‑career creatives rotated through intensive 1‑on‑1 critiques with TBWA\RAAD's award‑winning art directors, copywriters, strategists and digital specialists.
Each learning session delivered tailored, actionable feedback designed to elevate portfolios from 'promising' to 'pitch‑ready', giving attendees a rare face‑to‑face advantage in one of the world's most competitive creative markets.
The reviews were followed by rapid‑fire talks led by TBWA\RAAD 'pirates', drilling into:
Disruption® thinking – turning rule‑breaking into brand‑building.
– turning rule‑breaking into brand‑building. Strategy as a creative superpower – why insight fuels impact.
– why insight fuels impact. Crafting social that cuts through – lessons from scroll‑stopping work.
– lessons from scroll‑stopping work. Interview and career best practices – landing the job before the job.
Each session fused real‑world case studies with practical next‑steps, arming participants with the mindset and momentum to navigate — and reshape — the industry.
'Keeping creativity future‑fit means investing in the talent that will define it', said Derek Green, Chief Creative Officer, TBWA\RAAD. 'Watching these young creatives challenge conventions and stretch their ideas keeps our own thinking sharp—and it proves the region's next wave is ready to lead.
The day of learning closed with certificates, networking and the announcement everyone waited for: the Best Portfolio Award, granting the winner an internship at TBWA\RAAD — an on‑ramp to real briefs, real clients and real impact.
Paul Drake, Foundation Director at D&AD, concluded, 'The Middle East continues to command attention on global stages. Partnering with TBWA\RAAD lets us super‑charge that trajectory, giving new voices the skills and confidence to compete—and win—anywhere in the world.'
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