
Best Brain Supplements for Longevity: Boost Memory, Focus & Clarity in 2025
In 2025, brain supplements have taken center stage in the wellness world. From those seeking deep focus to others invested in memory retention, the cognitive enhancement market is booming, with nootropics now a $10+ billion industry and growing. But in a world of overhyped formulas, which ingredients actually support long-term cognitive health?
Here's what the data is starting to support.
Lion's mane mushroom (Hericium erinaceus) is gaining serious attention for its potential to support neurogenesis. Studies suggest it may stimulate nerve growth factor (NGF), a protein essential for the growth and repair of neurons. In one double-blind study, older adults taking lion's mane daily showed statistically significant improvements in cognitive function after just 16 weeks.
It's featured in products by Four Sigmatic and Host Defense, known to reduce anxiety and improve attention, especially when paired with caffeine.
Claims: Promotes neuron regeneration and mental clarity, especially useful in mild memory impairment.
Unlike traditional magnesium, magnesium L-threonate crosses the blood-brain barrier and boosts synaptic density, key for memory and learning. Preclinical trials showed enhanced memory performance and synaptic function in aging animals, with potential implications for human cognitive aging.
Supplements like Neuro-Mag by Life Extension and Thorne's Magnesium L-Threonate offer this in clinically relevant doses. Many users also report better sleep, which directly benefits memory consolidation.
Claims: Supports synaptic function and learning while promoting restorative sleep.
NAD+ (nicotinamide adenine dinucleotide) plays a crucial role in energy production and DNA repair, but levels decline dramatically with age. Research shows that replenishing NAD+ (using precursors like NMN or NR) may improve mitochondrial function, reduce fatigue, and support brain resilience.
Supplements like Tru Niagen and Elysium Basis have been studied for their effects on NAD+ levels, and a growing body of research suggests potential cognitive benefits, including improved cerebral blood flow and cellular repair.
Claims: May protect against age-related brain fatigue by supporting cellular energy.
Omega-3 fatty acids (especially DHA) are essential for brain structure and function. An analysis of 38 studies found that omega-3 supplementation supports cognitive performance in older adults and may delay age-related decline. Top sources include fish like sardines and salmon or vegan options such as Calgee (algae-based DHA) and Nordic Naturals.
Claims: Strengthens brain cell membranes and supports memory and mood regulation.
Beyond lion's mane, mushrooms like reishi, chaga, and turkey tail are being explored for their role in immunity, gut health, and stress response, each a contributor to better cognitive function. These fungi are packed with beta-glucans, antioxidants, and compounds that influence the gut-brain axis, which plays a major role in mood and mental clarity.
Popular blends like MUD\WTR and Laird Superfood's Performance Mushrooms combine multiple varieties with brain-friendly ingredients like coffee fruit extract and L-theanine. If you've also found yourself pausing on those Instagram coffee ads promising a laundry list of brain-boosting benefits and feel compelled to buy, you're not alone.
Claims: Supports cognition, immunity, and stress resilience.
Form matters. Choose liposomal or chelated ingredients for superior absorption. Quality counts. Look for third-party tested, clinically backed brands. Dosing is key. Ensure ingredients are used in research-supported quantities, skip the fairy dust.
Pro Tip: Introduce supplements gradually and consult a healthcare professional, especially if taking medication or managing chronic health conditions.
Brain supplements aren't magic pills — but paired with movement, sleep, hydration, and stress management, they can offer measurable support for cognitive clarity and longevity.
Click here to learn more about Laird Superfood
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Los Angeles Times
18-07-2025
- Los Angeles Times
How Growth Factors Are Transforming Anti-Aging Skincare
LA Times Studios may earn commission from purchases made through our links. If you continually chase every so-called 'miracle' ingredient (retinol, vitamin C, hyaluronic acid), you're not alone. Beauty culture is always a few steps ahead, but even the most wellness-savvy among us are tiring of surface-level promises. Now, a new approach is cutting through the noise: regenerative skincare, powered by growth factors. Unlike fleeting TikTok trends, growth factors (especially EGF) were first discovered by Nobel laureates, not influencers. These proteins act as cellular text messages, telling your skin when it's time to repair and renew. Our bodies make less of them as we is why, post-40, you notice more slack, dullness, and fine lines. Let's break down what makes growth factors, especially EGF (epidermal growth factor), so promising in anti-aging skincare. Growth factors are naturally occurring proteins that act as the body's 'repair signal,' binding to receptors on the surface of skin cells to stimulate renewal and ramp up collagen production. What sets EGF apart from typical hydrating ingredients? Instead of just working on the outermost layer, these proteins encourage cellular repair at a deeper level, which can help offset the visible effects of aging and support firmer, more resilient skin over time. Recent studies have shown that topical EGF can enhance skin elasticity and accelerate wound healing, which is why you'll now find it alongside other advanced actives like peptides. Palmitoyl Tripeptide-5, for example, is known to signal collagen renewal, while or its ability to relax expression lines. This new generation of formulas often layers growth factors with probiotic complexes to support the skin barrier and plant-based alternatives like bakuchiol, which provides the benefits of retinol without irritation or flaking. The result: serums that are less about immediate plumping and more about long-term resilience, helping skin recover from UV exposure, pollution, or even travel-induced dehydration. While the 'regenerative' category sounds clinical, there's a reason for that. These products draw on advances in cell biology and dermatology, echoing research showing that consistent use of growth factor-rich skincare can improve firmness and texture, making it one of the most evidence-backed strategies for supporting healthy, younger-looking skin at home. When it comes to skincare, time is a luxury. For educated, time-strapped adults who want streamlined routines without compromising on results, brands like MUMUK are leading the charge with smarter solutions. Instead of juggling a dozen products, more people are anchoring their routines with targeted growth factor serums (especially after sun exposure or stressful weeks) to help skin recover quickly and keep that balanced, healthy glow. It's easy to see why these bounce-back formulas are earning loyalty, especially among those who value both performance and simplicity. As MUMUK founder Stephanie Sprayregen puts it, 'Aging doesn't have to be something to fear. When we support the skin's natural ability to regenerate, we're not chasing youth, we're embracing renewal at every stage of life.' Curious about trying growth factors in your own routine? Here are a few science-backed serums worth trying. Bioeffect EGF Serum: This cult-favorite from Iceland uses barley-derived EGF for deep hydration and a firmer look. Skincare minimalists and pros alike love this ultra-light formula. Neocutis Lumière Firm Riche Extra Moisturizing Illuminating & Tightening Eye Cream: Growth factors aren't just for your face—this dermatologist-developed eye cream features a proprietary peptide and growth factor blend to smooth, hydrate, and depuff the delicate under-eye area. Shop Neocutis Lumière Firm Riche Eye Cream MUMUK Regenerative Complex Cell Renewal Serum: Packed with 5% bioengineered EGF and an advanced peptide-antioxidant blend, this minimalist serum delivers collagen support and barrier repair in one daily step. SkinMedica TNS Advanced+ Serum: This powerhouse serum contains a growth factor cocktail along with botanicals and peptides for full-spectrum anti-aging. If you want results and don't mind the splurge, this one is a derm-favorite. Let's get honest about limits. Growth factors aren't a magic wand. They can't 'lift' sagging skin like a surgeon, or erase decades in a week. If your skin barrier is badly compromised or if you're dealing with deep, structural sagging, you may still need professional intervention. And, if you have a history of cancer or are immunocompromised, consult your dermatologist before adding EGF to your routine. The real beauty of this new science-backed approach is that it isn't about extremes. It's about supporting skin as it changes, restoring what time and stress take, not fighting against nature. Click here to learn more about MUMUK


Los Angeles Times
17-07-2025
- Los Angeles Times
Feeling Wired But Tired? Here's How to Actually Quiet Your Busy Brain and Sleep Better
LA Times Studios may earn commission from purchases made through our links. If you sometimes forget the last thing you Googled or find yourself scrolling at midnight, only to stare at the ceiling hours later, congratulations: your brain is right on trend. And not in a good way. In 2025, digital overload has crept into every corner of life, from pre-coffee emails to bedtime TikTok 'just checking.' The result? A national case of 'busy brain'...the mental fatigue that comes from too many pings, not enough pause, and sleep patterns so jagged you could use them to saw lumber. You meditate, you supplement, you track your steps, but if your brain feels like a browser with 47 tabs open, you're not alone. Digital overload is now one of the most insidious threats to cognitive health and longevity. The culprit isn't just social media addiction or late-night doomscrolling (although, guilty). It's the constant, low-level buzz of notifications, work emails, and news alerts. A drip-feed of micro-stress that quietly erodes your focus, raises cortisol, and sabotages your sleep cycle. 'Too much screen time and not enough sleep, this is what I see again and again,' says Dr. Romie Mushtaq, triple-board-certified neurologist and Chief Wellness Officer at Rebalance Health. Her book, The Busy Brain Cure, reads like a manual for anyone serious about living longer and stronger…but keeps waking up tired and foggy, wondering where their mental edge went. Here's the truth: chronic distraction isn't just annoying. It's biologically expensive. Research confirms that extended screen time is directly tied to shorter, disrupted sleep, and sleep, as any longevity expert will tell you, is the foundational pillar of brain and body repair. 'The endless flow of information and notifications keeps your brain on high alert,' Dr. Romie explains. 'This creates what I call attention residue. It makes it hard to focus deeply or think creatively.' The more you bounce between tasks, the more 'residue' your brain accumulates, muddying your thoughts and shrinking your attention span. But there's more at stake than just productivity. 'Blue light from screens throws off your body's circadian rhythm,' she says. 'Your cortisol goes up. Serotonin and melatonin drop. That means more anxiety, more irritability, and (over time) real risks to your memory and mood.' Longevity isn't about adding years for the sake of it. It's about staying sharp, calm, and capable deep into your 70s and 80s. And that requires protecting your brain. If you're constantly wired or worn out, start with small resets. Dr. Romie sees the toll of modern life: 'I constantly see people struggling with too much screen time and not enough sleep.' Her top advice for 2025? Prioritize short, regular pauses. 'If your brain feels overwhelmed, my main advice is to get back to what your brain naturally needs. This means taking short breaks from your screens during the day, ideally 5-10 minutes every hour. Constant screen time and always being connected have a significant impact on your brain and restorative sleep.' Science backs her up: even brief breaks reduce burnout risk and help your mind reset. These moments matter most in the morning. Start your day by immersing yourself in natural light and incorporating mindful movement, such as walks or stretches. Morning light and movement are proven to help set your sleep-wake rhythm and boost energy throughout the day. The real enemy? 'The endless flow of information and notifications keeps your brain on high alert. This creates what I call 'attention residue,' making it hard to focus deeply or think creatively.' Researchers have found that multitasking and constant alerts can erode attention and creativity. Boundaries aren't optional; they're essential for brain health. Dr. Romie puts it simply: 'My top tips from a digital perspective include turning off notifications that aren't essential for specific periods.' Even carving out short windows for focused, interruption-free work has been shown to increase productivity and lower stress. If going completely offline isn't realistic? She's realistic, too: 'For anyone who can't completely disconnect, a digital detox isn't about quitting screens cold turkey rather better choices or choosing natural supplements.' Small boundaries, a 'meeting-free' hour, or a silenced phone are where real progress begins, although admittedly hard to do. Your brain needs a wind-down ritual just as much as your body. Dr. Romie recommends, 'I also recommend keeping screens out of the bedroom and setting a 'digital sunset' where you put devices away at least an hour before bed.' Research continues to show that avoiding screens before sleep can dramatically improve sleep quality and reduce next-day fatigue. Worried about withdrawal? 'Those who avoided screens for 30-60 minutes before bed significantly improved their sleep and felt less anxious,' Dr. Romie says. Even just one device-free hour before sleep can work wonders. If you can't always 'detox' from devices, supporting your brain's chemistry matters. Dr. Romie encourages better choices, including evidence-based supplements: 'For anyone who can't completely disconnect, a digital detox isn't about quitting screens cold turkey rather better choices or choosing natural supplements.' Brain-boosting supplements backed by research include NAD+ for mental clarity and energy, omega-3 fatty acids for mood and memory, magnesium L-threonate for cognitive function, and lion's mane mushroom for neuroprotection. Adaptogens like ashwagandha and rhodiola, and even probiotics, can also play a role in reducing stress and supporting the gut-brain connection. Rebalance Health Mellomints: Formulated to support daily cortisol balance, these mints are designed to help you manage stress Naturals Ultimate Omega: Highly concentrated omega-3s (DHA/EPA) to support mood, memory, and cognitive (Magnesium L-Threonate) by Life Extension: Formulated specifically for brain health, this unique form of magnesium helps support memory, learning, and stress Defense Lion's Mane Mushroom Capsules: Known as the 'smart mushroom,' lion's mane is backed by early research for neuroprotection, mood, and cognitive Herbs Ashwagandha Root: This ancient adaptogen is clinically studied for balancing stress hormones and supporting calm Probiotics: Scientifically designed to support gut-brain balance and metabolic health. No supplement, screen filter, or hack will erase years of stress or heal deep burnout overnight. As Dr. Romie reminds, longevity is built in daily choices, not shortcuts. Even the best brain-health plan won't work if you binge Netflix till 2 a.m. and mainline espresso all day. If you can't unplug for hours at a time, don't panic. Every step, turning off your phone 30 minutes earlier, stepping outside for sunlight, taking a walk, adds up. Burnout recovery is a process, not an event. Click here to learn more about Rebalance Health


CNET
15-07-2025
- CNET
Can NAD Plus Supplements Really Reverse Aging? We Talked to Doctors Learn More About These Trendy Supplements
NAD plus supplements are gaining attention on social media thanks to a claim that they "reverse" the aging process. NAD plus is a compound that naturally exists in your body and is responsible for keeping your skin looking youthful. However, as you age, its levels decrease, so it stands to reason that a supplement could help counteract that. Many people have taken to Reddit to inquire about the potential skin care effects of this supplement, particularly for more mature skin. But will taking a NAD plus supplement actually make a difference in your skin and overall health? No anti-aging method is foolproof, which is why we consulted doctors and experts to understand what exactly NAD plus is, how supplements can help the body's aging process and whether these supplements are safe. Tru Niagen Tru Niagen Pro 1,000 mg NAD plus supplements may help improve cognitive function, boost energy and metabolism, support heart health and slow the aging process. Research is still limited and more is needed to understand the long-term effects. $115 at Amazon What is NAD plus and what does it do in the body? NAD plus -- nicotinamide adenine dinucleotide -- is a coenzyme found in all living cells that keeps "everything running smoothly," explains Dr. Konstantin Vasyukevich, a New York-based facial plastic surgeon who often discusses aging with patients. It "creates energy and repairs DNA" and also regulates your circadian rhythm. "It is also involved in the function of sirtuins, proteins that help regulate cell survival and aging processes," said Nayan Patel, a doctor of pharmacy and founder of Auro Wellness. The coenzyme slightly differs from NADH, which you may also see while looking for NAD plus supplements. NAD plus is oxidized, while NADH is reduced, which basically means NAD plus has an extra electron and when it loses it, it becomes NADH. NAD plus is naturally found in the body, but as you age, your levels drop, which can lead to tiredness and skin aging, Vasyukevich says. An NAD plus supplement can help combat this, as can a vitamin B3 supplement. Although vitamin B3 is not the same as NAD plus, your body converts vitamin B3 into NAD plus, so these extra supplements can also help your NAD plus levels. NAD plus benefits The primary benefit of NAD plus, and, in turn, an NAD plus supplement, is that it's an energy booster. Studies -- including this one from 2023 -- have shown that the coenzyme helps with weight management and balances metabolism, as pointed out by Vasyukevich. "[NAD plus] can do a few cool things," he says. "It can help with skin health by promoting DNA repair and fighting oxidative stress, which is a big reason skin ages. It can also give you more energy by helping your cells make more [adenosine triphosphate or ATP] -- that's the energy your body runs on." DanielNAD plus side effects Dr. Jonathan Jennings, a board-certified internist with Medical Offices of Manhattan and contributor to Lab Finder, tells CNET that NAD plus supplements are mostly viewed as safe -- but as with any change to your health-care routine, you always want to approach with caution. Especially considering that the Food and Drug Administration does not regulate supplements. "Most data suggests all versions are safe in most populations and side effect profiles depend on the mode of supplementation," he says, noting that side effects for the supplement in pill form can differ from those when you take it intravenously, for example. "Common side effects include abdominal pain, nausea, dizziness and flushing." Another common side effect, Vasyukevich says, is an interruption to your sleeping pattern. He says this can happen if you take the supplement too late in the day, which can generally be corrected by changing when you take it. Both doctors, as well as Patel, recommend speaking with your health-care provider before starting an NAD plus supplement, as well as if you experience any side effects. If you experience any side effects, you should stop taking the supplement immediately. It may be interacting with another one of your medications or you may even have an allergy to it. You also may have an intolerance to it. This will be up to you and your doctor to discuss. Who should avoid NAD plus supplements? While NAD plus supplements are largely viewed as safe, Jennings cautions that they aren't for everyone. "It is important to consult your health professional prior to supplementation because safety has not been confirmed for certain populations such as pregnant [people] and children," he says. Patel also recommends that people who are nursing avoid NAD plus supplements, as there's not enough research on these products. He also advises anyone interested in taking the supplement to discuss it with their doctor, as he wouldn't recommend it for people on certain medications or with specific medical conditions, although he did not specify which because that should be left up to each patient and their health-care provider. A 2020 study showed, however, that NAD plus supplements could have adverse effects on those with existing liver or kidney problems because of how the supplement is metabolized. "Factors like age, genetic makeup, diet and health conditions can affect the body's response to supplementation," Patel said. RealPeopleGroup/Getty Images Do NAD plus supplements actually work to slow down aging? Experts and studies believe these supplements can positively affect people if used properly and at a dose recommended by a medical professional. Vasyukevich cautions, though, that they're not a "magic fix" to reverse the aging process. "NAD plus supplements can help by boosting the body's repair systems, which may reduce wrinkles and other signs of aging over time," he says. "They won't completely stop aging but they could help your cells stay healthier and function better, which might slow things down a little." Patel tells CNET that these supplements are still actively being studied. While some research shows that they can help improve the appearance of skin or give people more energy, he believes more clinical trials are "necessary" to fully establish efficacy in "aging prevention." He also stresses that these supplements should never be used as a replacement for healthy habits, as those are some of the best ways to keep your body youthful as you continue to age. "Exercise, good nutrition, adequate sleep and stress management are crucial for overall well-being," he says, adding that if you're going to try the supplements, take care in choosing them. They're not all equally effective and it's important to pick one that's high-quality. NAD plus supplement dose and can you take it daily? "There are different methods of supplementation which include oral, nasal, intramuscular and intravenous versions," Jennings said. Studies have been done on how supplements work in the body, although findings are limited. Patel tells CNET that nicotinamide riboside and nicotinamide mononucleotide supplements have been studied and have been shown to improve the aging process but should be approached "with caution." Both types of supplements, also known as NAD plus precursors, are natural compounds that can enhance the production of NAD plus within the body. A 2023 study of nicotinamide riboside and nicotinamide mononucleotide oral supplementation reported some improvement in "cardiovascular, metabolic and physical function" in those who participated. This study looked at several groups of people who had been given different doses of a supplement for various periods of time to analyze the efficacy and safety. That being said, the dose that is right for you largely depends on what you discuss with your health-care provider. It also depends on the method you choose for supplementation. Most supplements in pill or nasal form can be taken daily but your doctor can advise you on what's best and adjust as ways to increase NAD plus levels Taking an NAD plus supplement isn't the only way to boost your body's NAD plus levels. In fact, medical professionals recommend that you seek other ways to improve your health in addition to taking supplements because it will enhance the efficacy of the supplements themselves. "You don't have to rely only on supplements to boost your NAD plus levels. Things like regular exercise, intermittent fasting or even cutting back on calories can naturally increase NAD plus in your body," Vasyukevich says. Do not make any changes to your diet without consulting your doctor first. Patel seconded that exercise and a generally healthy lifestyle are highly recommended throughout your life but especially as you age. "Regular exercise has been shown to boost NAD plus levels by stimulating the production of NAD plus precursors," he says. "Additionally, lifestyle choices like adequate sleep hygiene and stress management can positively affect NAD plus levels." What you eat can also affect your NAD plus levels, especially if you reach for foods rich in vitamin B3 and niacin, which are precursors for NAD Plus (meaning the body turns them into NAD plus). Foods rich in vitamin B3 and niacin include: Beef Broccoli Cabbage Dairy Fish Fruit Nuts Peanuts Seeds Turkey Whole grains The bottom line As we age, the body's naturally occurring coenzyme NAD plus decreases, leading to tiredness and skin aging. However, this can be counteracted with a healthy lifestyle of regular exercise and a diet rich in vitamin B3 and niacin. Lifting weights is also a great way to stay healthy as you age. Adding an NAD plus supplement into your daily routine under the supervision of a medical professional can also help boost NAD plus levels. Research on NAD plus supplements is limited, so medical professionals urge people to approach them with caution and under the care of their own doctor. However, these supplements could help tackle signs of aging from decreased NAD plus levels.