Delta will soon use AI to set its ticket prices — here's what this means for travelers

New York Post

15 hours ago

Let AI do it.
People are turning to AI for couples therapy and money hacks to pay down debt — now, airlines are relying on it to set ticket prices.
The Atlanta-based airline is one of the first of its kind to publicly announce its use of artificial intelligence.
Last fall, Delta said it planned to use AI technology to price 1% of its tickets at whatever a customer was willing to pay.
The Atlanta-based airline hopes to utilize AI to do the dirty work of setting ticket prices.
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Now, reportedly, the airline is hoping to utilize AI to set ticket prices on 20% of its domestic flights by the end of the year, according to The Points Guy.
On an earnings call last week, Delta announced that it will test out the tech setting flight prices for approximately 18-24 months to see if it's successful — and if it is, it seems that the airlines will make it a permanent thing, according to View From The Wing.
Ultimately, Delta wants this new change to be in the customer's favor.
'[It's] a full re-engineering of how we price, and how we will be pricing in the future. [It's to] get inside the mind of our consumer and present them something that is relevant to them, at the right time, at the right price,' Glen Hauenstein, Delta's President, said, according to View From The Wing.
The Post reached out to Delta Airlines for a comment.
Operating with a customer-first approach is maybe how Delta landed on the list of the best airlines of 2025.
Delta's AI ticket pricing will undergo a test period lasting approximately 18-24 months.
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According to The Points Guy, the airlines not only took the cake for the seventh year in a row — but it was also named the most reliable on-time airline in the U.S.
'What put Delta over the top in 2025 was its strength across all the categories we analyzed, from the consistently strong, on-time airline operation it runs to the experience customers have at the airport and in their seats,' the outlet wrote in their report.
Of course, with every good thing comes some bad.
Earlier this month, a flap from a Delta Airlines flight on its way to Raleigh-Durham International Airport from Atlanta fell from the sky and landed on a driveway in a North Carolina neighborhood.
The flag was 'evidently separated' from the left wing, yet the flight managed to have a safe landing once it reached its destination, according to a spokesperson.