Ooredoo Qatar picks FP7 McCann Doha as integrated marketing and comms partner
The multi-year partnership, effective from March 2025, will see the agency lead creative strategy, digital, content, and production services across all consumer and business segments.
Mohamed Kabbani, Director Campaigns and Creative Studios, Ooredoo Group, said, 'We looked for a partner who could combine creative vision with a deep understanding of our business and customers, and FP7McCann brought both the strategic expertise and creative energy we need for the next chapter.'
Kabbani added, 'Their strong regional presence and proven track record across diverse markets made them a natural choice for this next phase of our brand journey. We're looking forward to what we'll build together.'
FP7 McCann Doha will work closely with the Ooredoo marketing and brand teams to drive consumer engagement, strengthen brand equity, and support business growth through effective, insight-driven creative solutions.
As part of the mandate, FP7 McCann Doha will oversee end-to-end communications across Ooredoo's portfolio.
The scope includes brand and marketing strategy development; integrated creative campaign ideation and execution across above-the-line (ATL), below-the-line (BTL), digital, social and experiential platforms; digital marketing and content creation; social media management and planning; full-scale production across television commercials (TVCs), radio, digital, and OOH, creative support for events and activations, and performance reporting and campaign analytics.
Commenting on the win, Moustapha Mikaty, General Manager at FP7 McCann Doha, said: 'This partnership is a true meeting of minds. Ooredoo is one of the most recognised and respected brands in the region, and we're proud to support their next chapter with brand-building ideas that deliver tangible business results.'
Mikaty added, 'Our focus will be on combining data, creativity, and cultural insight to drive deeper customer engagement and measurable impact.'
The win reflects the agency's continued investment in Qatar's marketing landscape, where it made history when it brought a Cannes Lions award home to the country, reinforcing the nation's presence on the global creative stage.
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