
Bareilly's digital boom: How labourers, painters, scrap dealers turned YouTube stars; meet the million-follower club of Hajiyapur
Take Javed Hussain, for example. He used to work as a labourer, making Rs 200-300 a day. He now runs a comedy channel on YouTube that has 5.6 million subscribers. 'I never thought this would be my profession. Now I create skits and also give work to others.'
There are several such success stories in the area, and not necessarily limited to the youth. Md Movin, 65, who used to collect scrap for a living, started his channel 'Chacha' on YouTube in 2022.
It now has around 7 million subscribers. 'I funded my eldest daughter's wedding from my video earnings. I plan to do the same for my three other daughters,' says Movin. 'I've gone through a lot of pain in life, but I tried to keep smiling. I use that jolly side in my videos, which are mostly inspired by my own experiences.'
But no success story here is bigger perhaps than that of Ishaan Ali's. A political science graduate with an MBA, Ishaan was struggling to land a job when he turned to YouTube.
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Today, his channel, @IshaanAli11, has 36 million subscribers, placing him among India's top digital content creators. Inspired by Ishaan's success, his younger brother, Aadil, followed suit. His channel, @AaadilAli11 has 1.2 million subscribers.
Their father, once a bicycle mechanic, couldn't afford to build a home. Today, the brothers are raking in crores.
'I had a dream that people would gather around me like they gather around Sallu bhai (Bollywood actor Salman Khan),' Ishaan told TOI .
What sets Hajiyapur apart is not just the success stories, but the scale of transformation. Where once power cuts were routine and unemployment rampant, nearly every household today has someone experimenting with digital content — from cooking to comedy, stitching to social issues.
Arshad Ali, 23, used to earn Rs 400-500 a day painting walls. Now, he makes short comedy videos for his channel @ArshadAli11, which has close to a million subscribers.
And it's not just entertainment. Akash Kumar, 29, a trained journalist who struggled to and a job in a mainstream newsroom, began reporting on social media instead. His Facebook page, 'The Gali Mohalla Show,' covers issues in remote areas and garners close to 10 lakh views a day. 'Initially, I just wanted to show media houses that I am a good reporter. But now, it has become a source of income. I recently bought my dream car,' he says.
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Indian Express
19 minutes ago
- Indian Express
Maareesan movie review: Fahadh Faasil, Vadivelu anchor this flawed comedy thriller
Maareesan movie review: If one were to make a list of the most disgustingly problematic Malayalam movies of all time, Villali Veeran (2014) would be a strong contender for the top spot from the last decade. While most films from that era featuring Dileep — accused of masterminding the sexual assault of a fellow actor in 2017 — were imbued with repugnant tropes, Villali Veeran stood out as the first among equals. Besides being an extremely shoddy film overall, it was loaded with high amounts of misogyny, and not to mention the many, many rape 'jokes'. Hence, when its director, Sudheesh Sankar, makes a comeback as a filmmaker after a decade, it's not unreasonable to have reservations about the movie. But considering that Maareesan features Fahadh Faasil and Vadivelu, can we afford to ignore it either? Soon after his release from prison, Dhayalan (Fahadh) returns to thievery and is on the hunt for something big, so that he doesn't have to waste time stealing small items like mobile phones, purses containing only a little cash, and bikes parked at movie theatres anymore. As a part of this plan, he breaks into a house that night where he meets an ageing man, Velayudham Pillai (Vadivelu), chained to a window. Scared by Dhaya's threat, Velayudham tells him that there's no money at home, but promises to pay him by making a withdrawal from an ATM. Meanwhile, the old man reveals to the thief that he suffers from the early stages of Alzheimer's disease, which is why his son has handcuffed him to the window. At the ATM, Dhayalan notices that Velayudham has about Rs 25 lakh in his account. After paying some money to Dhaya, Velayudham decides to leave for either his daughter's place in Palakkad or his friend's in Thiruvannamalai. Assuring to drop him where he wanted on his bike, Dhaya takes the old man along, although his eye is only on the money. However, hurdles start cropping up in his path as Velayudham forgets the ATM PIN and even details about his life, with the elderly man sometimes mistaking Dhaya for his son Kumar. Nonetheless, the thief remains determined. As the movie progresses, though, we start getting the feeling that there's more to Velayudham than we see. Is he hiding something from us? Above all, who is he actually? For a movie titled Maareesan — a rakshasa character in the Hindu epic of Ramayana, who served as an ally of Ravana and played a key role in the kidnapping of Sita — it wastes an awful lot of time disguising itself as a fun comedy wherein the fate of a thief and his loot hinges on the mercy of the victim. Considering that the film's named Maareesan, it's almost impossible to believe that this storyline forms its core. Regardless, writer V Krishna Moorthy and director Sudheesh Sankar make the movie circle around a single focal point for so long that it becomes tiring soon. What makes it worse is that, when Maareesan shifts to a higher gear, Sudheesh fails to give it the dramatic elevation it requires, at least to jolt awake those viewers who might have dozed off. Instead, that entire portion of revealing a part of Velayudham Pillai's real identity, in the scenes leading up to the interval, is treated as if it isn't a big deal, thus wasting a good opportunity to showcase a genre shift well. Although Maareesan, under a different title and by taking a different narrative route, could have been something as heartwarming and amazing as director Barry Levinson's Rain Man (1988) — especially considering that Vadivelu and Fahadh are able to seep into the characters' souls effortlessly and the chemistry between them is spectacular, much like the case of Dustin Hoffman and Tom Cruise in the Hollywood movie — it is denied the opportunity to utilise that potential. And this happens primarily because the movie, after a point, swerves into the thriller territory and the hollowness that existed in the writing from the start — which we didn't notice initially because we were too occupied soaking in the charming chemistry that the lead two actors were creating — becomes too evident. What further detracts from the experience is the soap opera-ish kind of making style director Sudheesh Sankar has adopted — mirroring the many TV serials he has directed over the years — with the climax ending up as the most-affected sequence. Featuring a fight that makes us question our visual perceptual skills, simply because it's been choreographed and paced in an extremely odd manner, the climax almost ruins the few good things about Maareesan, which is ultimately saved by the lead duo. In fact, that can be said about pretty much the entire movie, with Fahadh and Vadivelu becoming the ones doing all the heavy lifting while Sudheesh and Krishna Moorthy, among most others, just watch with the cameras on. Despite this being the third time that he plays a complete thief (not just a character involved in fraudulent activities) — after Thondimuthalum Driksakshiyum (2017) and Vettaiyan (2024) — Fahadh ensures that Dhaya is nothing like Prasad or Battery. His ability to deeply dive into a narrative and fully immerse himself in a character, without relying on stock emotions or clichéd body language tied to the character's occupation, is evident here as well. His mastery as an actor is most visible in scenes where he is consuming liquor, and the way Dhaya's drunkenness progresses in an organic manner, devoid of cliches, is nothing short of splendid. Although Dhaya cannot be called even one of his best, what works in his favour here is the combination with Vadivelu. As if one is the Yin to the other's Yang, they not only complement each other's performances but also elevate and inspire one another to push beyond their limits. Even the most mundane conversations between Dhaya and Velayudham, deadened by mediocre dialogues and lazy writing (which gets worse in the second half), never lose our attention because it's a delight to watch the two's rapport unfold. Despite the character suffering from poor writing, Vadivelu's handling of Velayudham is nothing short of extraordinary. The way the innate innocence in his face translates into the character's blank stares is a sight to behold. Much like the comedic bits, he also excels at portraying the other shades of Velayudham — be it distress, sadness or even moments of villainy — with ease. It was also very satisfying to hear him singing again. On the technical front, Yuvan Shankar Raja knocks it out of the park with the background score and the tracks, contributing significantly to Maareesan's overall quality. Dinesh Manoharan's costume design and Abdul's makeup also deserve praise. Nonetheless, what truly drives the final nail into the film's coffin is the way Sudheesh Sankar and Krishna Moorthy have handled the core subject of child sexual abuse. 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Besides making Velayudham and Dhaya say dialogues denouncing child sexual abuse and the need for stringent punishments for the perpetrators, the film as a whole doesn't contribute to that cause, and hence, the lines eventually come across as performative. For a person to transform, realising their past mistakes and problematic mindsets, thus registering character growth, is totally plausible. So, the possibility that the same Sudheesh Sankar who made the atrocious Villali Veeran could have undergone a change of heart and chosen to make a film about child sexual abuse was not out of the question. However, the way the topic has been woven into Maareesan and handled makes one wonder, did he really mean to condemn it? Or was he simply and shamelessly playing to the gallery both times? First, by creating a misogynistic monolith when such harmful portrayals were normalised, and now, by making a film about child sexual abuse at a time when socially conscious cinema is in the spotlight. Maareesan movie cast: Fahadh Faasil, Vadivelu, Kovai Sarala, Vivek Prasanna, Sithara Maareesan movie director: Sudheesh Sankar Maareesan movie rating: 2 stars Anandu Suresh is a Senior sub-editor at Indian Express Online. He specialises in Malayalam cinema, but doesn't limit himself to it and explores various aspects of the art form. He also pens a column titled Cinema Anatomy, where he delves extensively into the diverse layers and dimensions of cinema, aiming to uncover deeper meanings and foster continuous discourse. Anandu previously worked with The New Indian Express' news desk in Hyderabad, Telangana. You can follow him on Twitter @anandu_suresh_ and write (or send movie recommendations) to him at ... Read More


India.com
19 minutes ago
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Business Standard
19 minutes ago
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