Morrisons makes major change to supermarkets customers will notice in stores now
Morrisons has announced this week that it will be implementing a significant change across its stores in a bid to "shine a light" on a crucial cause.
The supermarket chain has revealed plans to turn one in four of its products yellow, along with its baskets, trolleys, café chairs and car parking spaces, to boost awareness for the charity Marie Curie.
This new campaign, which kicked off on Monday, July 28, will see numerous Morrisons products and facilities adopting a daffodil yellow hue as part of its 'Every Pack Gives Back' scheme, reports the Manchester Evening News.
The alterations aim to generate funds for Marie Curie through promotional items being bought by shoppers as part of Morrisons' pledge to raise £15million for the charity.
David Scott, Corporate Affairs Director at Morrisons, explained: "We want to shine a light on the importance of end of life care and so turning one in four of our baskets, trolleys, café chairs, and even car parking spaces yellow is a simple but powerful way to start a national conversation about something that affects us all.
"In the coming weeks, Morrisons customers can help raise vital money for Marie Curie by buying a promotional 'Every Pack Gives Back' - the brand will then donate a percentage of the sale price to the charity."
Morrisons shoppers will be able spot a sea of new yellow packaging on promotional items such as Innocent Orange Juice, Pampers Nappies, and Soreen Malt Loaf as they browse the aisles.
From next week, these yellow packaged goods will also be available to online customers, with the store's website set to feature them from Monday, August 4. The promotion is scheduled to run until August 28.
Morrisons has pledged that for each item sold under the 'Every Pack Gives Back' campaign, a portion of the proceeds will go to Marie Curie.
A variety of products including Morrisons food-to-go sandwiches, London Essence Indian Tonic Water, and MOJU Ginger Vitality Dosing Bottle Shots, along with seasonal aisle selections, will don a special 'Every Pack Gives Back' label, making it easier for consumers to spot and support this charitable cause.
Marie Curie's Chief Executive, Matthew Reed, commented: "Far too many people are still dying without the care and support they need. What's more, we've seen demand for our services increase significantly in recent years, with a growing gap between those needing end of life care and those who receive it."
He further stated: "Through our partnership with Morrisons, we're aiming to help more local communities and families receive the best end of life care possible, whatever the illness, wherever they are."
Morrisons has also announced that it will be selling a limited edition Bag for Life throughout August, in addition to launching a Marie Curie branded grocery delivery van, hosting in-store fundraising events and volunteer-led collections.
The More Card app will also turn yellow to highlight the fundraising efforts. This follows Morrisons' recent update to its loyalty scheme, allowing More Card members to convert their weekly shopping points into a monetary donation to Marie Curie.
With the updated More Card feature, customers can now donate their points to the charity via the More Card App or More Website, with 1,000 points equating to a £1 donation.
These initiatives follow Morrisons' announcement that it has already raised £2.6m for Marie Curie since the inception of their partnership with the charity in November 2024.
Join the Daily Record WhatsApp community!
Get the latest news sent straight to your messages by joining our WhatsApp community today.
You'll receive daily updates on breaking news as well as the top headlines across Scotland.
No one will be able to see who is signed up and no one can send messages except the Daily Record team.
All you have to do is click here if you're on mobile, select 'Join Community' and you're in!
If you're on a desktop, simply scan the QR code above with your phone and click 'Join Community'.
We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don't like our community, you can check out any time you like.
To leave our community click on the name at the top of your screen and choose 'exit group'.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Wales Online
4 hours ago
- Wales Online
Dunelm's 'statement' chair that looks designer now 75% off
Dunelm's 'statement' chair that looks designer now 75% off Dunelm's Adelita Dining Chair has been reduced by 75% - taking the price down from £229 to just £57.25. Here's everything you need to know about the bargain buy Originally priced at £229, customers can secure the Adelita Dining Chair with an enormous 75% discount at Dunelm (Image: Dunelm) If you're keeping up with home interior trends, you'll be aware that Japandi is incredibly popular at the moment. This home decor style combines the minimalist and organic elements of traditional Japanese design with the practicality and cosiness of Scandinavian aesthetics. These two design philosophies together produce a tranquil, clutter-free environment that highlights natural materials, muted tones, and a bond with the outdoors. Furniture that suits this aesthetic can become quite costly, but not at Dunelm. The high street chain has reduced the price of a Japandi-inspired dining chair that appears to originate from a boutique retailer. READ MORE: Popular US homeware brand that appeared on TV's Friends is coming to UK at last LATEST: Impressive £150 off 'super comfortable' garden sofa set that's 'great value for money' Usually priced at £229, customers can secure the Adelita Dining Chair with an enormous 75% discount. This reduces the cost to merely £57.25 each. The Adelita Dining Chair boasts a darkly stained ash framework, which is both fashionable and sturdy. It's covered in luxurious yet subtle olive green velvet, incorporating a nature-inspired element to the design, reports the Manchester Evening News. The product description says: "Upholstered in sumptuous velvet, this chair adds a glamorous touch to any dining room. The rich, velvety texture combined with the elegant design creates a statement piece that stands out in any décor. The Adelita Dining Chair looks a lot more expensive than its £57 price tag (Image: Dunelm) "The padded seat and curved backrest offer superior comfort, perfect for lingering over meals. Supported by a dark stained ash frame, this dining chair is not only stylish but also robust and durable." Elsewhere, shoppers can bag a set of the Rae Set of 2 Dining Chairs in sage green for £107 at Dusk. Alternatively, there's Next's Set of 2 Soft Velvet Emerald Green Hamilton Black Leg Quilted Dining Chairs, priced at £260. Back at Dunelm, the Adelita Dining Chair has received two glowing reviews from satisfied customers. One customer stated: "I thought these chairs looked quality and gorgeous, but in reality they are every bit and more. So pleased, they look fantastic and comfortable too." Article continues below The second commented: "A real statement piece and so comfortable, really well made sturdy chairs, worth every penny. The back of the chair is lower than I expected so do your measurements but it suits my table. Everyone comments on them, they make my room."
Daily Mail
5 hours ago
- Daily Mail
Morrisons cuts another 3,600 jobs
Morrisons slashed more than 3,600 jobs last year as the embattled retailer turned a profit for the first time since its 2021 private equity takeover. The group, which cut more than 8,800 jobs in 2023, saw its headcount fall from 104,819 to 101,144 in the 12 months to 27 October 2024, Companies House accounts published this week show. Cost cutting efforts helped Morrisons swing to a pre-tax profit of £2.1billion for 2024, having suffered losses of £919million and £1.3billion in the previous two years respectively. However, it saw group revenues slump from £18.3billion to £17billion for the year. Morrisons' market share has increasingly come under pressure from European discounters, with Lidl poised to take its spot as Britain's fifth largest supermarket after double-digit growth in the second quarter. The group has already lost its position as the fourth-biggest grocer in Britain to Aldi. Job losses in the year to the end of October 2024 were compounded in March when Morrisons announced it cut more than 350 jobs across its cafes, convenience stores, florists and fresh food counters following the introduction of higher labour costs in last year's Autumn Budget . Morrisons is now alone among the supermarket sector in pushing ahead with staff cuts, with Aldi, Tesco and Sainsbury's all announcing job losses since the Autumn Budget.
Daily Mirror
7 hours ago
- Daily Mirror
I compared supermarket orange juices — the winner was cheaper than Tropicana
I decided to try orange juice with bits not from concentrate, comparing cartons to the popular Tropicana. I scored them out of 10 and the results were interesting Refreshing, slightly sweet, but tangy-that's what you want from orange juice. But with so many on the market, it's hard to know which is the tastiest. That's why I recently decided to test supermarket juices to see how they compare to one another. I tested juices from Asda, Morrisons, Tesco, Sainsbury's, Lidl, Aldi, Waitrose, and M&S, comparing them to Tropicana. I decided to try orange juice with bits not from concentrate, which means that, although slightly pricier, the juice is directly extracted from oranges and bottled, with no water being added back in. The taste test was super interesting, and I was surprised by the results. 1. Aldi - £1.75 for 1L Aldi's orange juice had a great flavour which wasn't too sweet nor tangy, but the consistency was slightly too thin for me, reports the Express. Score: 5/10 2. Lidl - £1.75 for 1L Lidl's juice had a thicker consistency than Aldi's and tasted more of orange, but I couldn't get past the squash-like flavour. 3. Morrisons - £2.25 for 1L Morrisons juice had barely any bits present despite shaking the bottle a number of times. I wasn't a huge fan as it was a bit watery and lacked flavour. Score: 4/10 4. Asda - £2 for 1L Despite purchasing one with bits, the bits in Aldi's juice were lacking, and it was a bit too citrusy for me. Score: 3/10 5. Tesco - £2 for 1L This supermarket orange juice had a weird consistency and was slightly too thick to the point it felt like I was drinking a smoothie, despite giving it a good shake. 6. Sainsbury's - £2.25 for 1L Sainsbury's orange juice smelt and tasted fresh, and it easily clinched the top spot in my orange juice taste test. Score: 10/10 7. Tropicana - £2.50 for 900ml I had high hopes for Tropicana's orange juice, but I couldn't distinguish between the flavours. It was tasty, but not worth the price point. Score: 8/10 8. Marks and Spencer - £2.25 for 1L I had high hopes for M&S's orange juice, but it's the same price as Sainsbury's, and I much preferred their juice over this one. Score: 6/10 9. Waitrose - £2.35 for 1L Waitrose's orange juice had a great consistency and a good amount of bits, and if you're a fan of more sour juices, you'd love this one. Score: 5/10 Final thoughts: Sainsbury's juice took the top spot for me, and despite being pricier than its competitors, it was well worth it. It's also crucial to remember that the taste of orange juices is entirely subjective, and while I don't like mine too bitter, others might. Prices may fluctuate, but at the time of writing, these were the prices in my local shops.
