Longevity Wellness Hub invests $4mln to drive GCC expansion
Dubai, United Arab Emirates – Longevity Wellness Hub has secured $4 million USD to expand its presence across the GCC and advance its commitment to personalized, frequency-driven wellness solutions. This investment underscores the company's belief that the future of wellness lies in frequency-based technology, integrating quantum diagnostics, precision-designed infusions, and performance-driven recovery solutions to optimize health outcomes.
A key focus of this expansion is Longevity's Investment in patented Advanced Quantum Scanning, a non-invasive diagnostic tool that utilizes biometrics, voice frequency analysis, and quantum physics to provide deeply personalized health insights. This technology is designed to tailor IV infusions, supplements, and nutrition protocols to meet individual needs, reinforcing a shift from standardized wellness approaches to hyper-personalized, data-driven solutions.
Beyond its technological advancements, Longevity Wellness Hub integrates ancient healing practices with cutting-edge biohacking innovations, fostering a new culture of well-being that prioritizes both science-backed recovery methods and natural wellness strategies. With therapies such as Hyperbaric Oxygen Therapy, Red Light Therapy, and advanced quantum-based treatments, the company is redefining how performance, recovery, and overall well-being are approached.
' A cornerstone to our Mission and culture is to empower individuals with actionable insights about their wellbeing through Tesla Quantum Scanning Technology. The breakthrough in patented technology has enabled us to measure imbalances and deficiencies both physically and energetically. That wealth of information allows us to coach our community with protocols on how to use food and nutrition as medicine, how to train and recover smarter and how to achieve a healthy circadian rhythm,' said Dani Afiouni, Founder and CEO of Longevity Wellness Hub.
' The more we learn about the Quantum field, the more we realize that the possibilities are infinite. We believe the future of daily wellbeing will be rooted in Frequency, and our investment in Tesla Quantum Tech is just the beginning of a long journey of hard work with our customers to Super-Tune them to age well and live better, ' Dani added.
With the global wellness industry projected to reach $7 trillion by 2025, and GCC wellness tourism growing at an annual rate of 17%, demand for personalized, high-tech health solutions continues to rise. In response, Longevity is launching five new wellness hubs across Dubai, Abu Dhabi, and Riyadh, further expanding access to its science-backed, frequency-driven wellness solutions.
The new facilities will feature advanced diagnostics and therapies, including Quantum Body Scanning, Biohacking Protocols, Hyperbaric Oxygen Therapy, Red Light Therapy, and Personalized Infusions, providing a comprehensive, technology-driven approach to wellness. By integrating scientific advancements with traditional healing methodologies, Longevity Wellness Hub is setting a new benchmark for personalized health and recovery.
Since its founding in 2019, Longevity Wellness Hub has established itself as a leader in alternative wellness, with a three-way business model encompassing wellness hubs, manufacturing, and mobile wellness solutions. The company's collaborations with Dubai Police, Emirates Platinum, and Abu Dhabi's ADNOC Marathon highlight its commitment to driving wellness innovation at both individual and community levels.
For more information, visit www.longevity-sports.com or follow @longevity.wellness.hub on Instagram.
About Longevity Hub:
Longevity Wellness Hub is a pioneering alternative wellness habitat that empowers individuals to Age Well and Live Better through a unique blend of cutting-edge technology, expert knowledge, holistic approaches, and fitness-focused activations. As the first business in the region to operate a 3-way business model, Longevity encompasses a wellness hub, a manufacturer of the region's #1 ice bath, and the first business to launch the region's only mobile ice bath unit. Additionally, Longevity is the first in the region to combine performance wellness methods with advanced scanning and analytics technology.
Longevity offers a diverse range of innovative protocols and services, including Hyperbaric Oxygen Therapy, Hypoxic Altitude Training, Red Light Therapy, Full Spectrum Light Therapy, Sound and Light Frequency Therapy, Ionic Hydrotherapy, Cold Water Immersion Ice Bath, Infrared Sauna, Compression Lymphatic Drainage, Magnetic Field Stimulation, Quantum Body Scanning, and more—all designed to help individuals proactively manage their health. The hub also serves as a space for fitness activities such as Lagree, yoga, and functional training, further enhancing its holistic wellness offerings.
In its 5-year journey, Longevity has developed long-standing partnerships with key UAE brands, including Dubai Police, Emirates Platinum, and Abu Dhabi Adnoc Marathon. These collaborations highlight Longevity's dedication to promoting wellness, fitness, and fostering a healthier community.
For more information, visit https://www.longevity-sports.com/ or visit @longevity.wellness.hub on Instagram
Media Contact:
Anisha Sharma
Empyre Communications
E: anisha@empyrecommunications.com
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Hi Dubai
2 hours ago
- Hi Dubai
Smart Packaging Strategies to Boost Brand Value and Cut Costs for Dubai Businesses
Packaging today is no longer a passive layer that simply wraps and protects a product. It has evolved into a powerful business tool, shaping consumer perception, enhancing sustainability efforts, and directly impacting the bottom line. Smart packaging refers to modern, intentional strategies that blend innovation with functionality. This could mean using eco-friendly materials that reflect your brand's values, integrating QR codes to share your story, or redesigning boxes to reduce shipping volume and cost. If your packaging could speak, what would it say about your brand? In short, packaging has become a silent ambassador for your business and a surprisingly efficient cost-saver when done right. In a market like Dubai, where competition is intense and customers expect both luxury and responsibility, the stakes are even higher. The UAE's packaging industry is expected to cross USD 10 billion in 2025, driven by demand for premium, sustainable, and technologically enhanced solutions. Are you offering an experience, or just a box? Consumers here are not only drawn to what's inside, but also to how it's presented, how it aligns with their values, and how convenient it is to interact with. At the same time, rising logistics and warehousing costs are pushing businesses to rethink how much they spend on packaging—every extra gram, inch, or layer counts. For Dubai-based companies, smart packaging offers a unique opportunity to balance these pressures. It enables you to deliver a richer brand experience while being mindful of efficiency, scalability, and environmental impact. What if your packaging could do more, with less? In this article, we'll explore actionable packaging strategies that help businesses boost brand value and cut costs at the same time, proving that your packaging can do far more than you might think. Why Smart Packaging Is a Strategic Move in Dubai Dubai's packaging scene is undergoing a major transformation, driven by changing consumer behaviour, economic pressure, and growing sustainability awareness. What used to be a functional necessity is now seen as a crucial element of brand identity, customer experience, and cost control. 1. Trends Defining UAE's Packaging Market Sustainability is becoming a clear priority for both businesses and consumers. More people now favour brands that use eco-friendly packaging, whether it's recyclable, compostable, or made from responsibly sourced materials. At the same time, there's a growing demand for packaging that feels premium and looks beautiful, especially in industries like beauty, fashion, food, and luxury goods. On the technology front, smart packaging is beginning to make its mark. From QR codes and NFC chips to digital authentication and interactive labels, these features are adding new value to packaging, helping brands connect with customers, share information, and stand out in competitive markets. In a city like Dubai, where innovation is expected, these packaging solutions fit naturally into the business landscape. 2. Balancing Premium Experience with Margin Control Businesses in Dubai often find themselves caught between two demands: delivering a luxurious, seamless customer experience and keeping operational costs under control. As shipping fees, raw material prices, and storage costs continue to rise, packaging becomes one of the smartest places to improve efficiency. Right-sized boxes, lighter materials, and designs that require less handling or storage space can make a noticeable difference. At the same time, clever packaging decisions can protect products better, reduce returns, and improve the overall unboxing experience, allowing brands to maintain a high-end feel without overspending. 3. Regulation and Consumer Mindset Driving Smarter Choices Dubai's shift toward a greener future is influencing how packaging is made, used, and disposed of. Local authorities are encouraging businesses to move away from single-use plastics and explore more sustainable options. This push is reinforced by consumer habits—more people are aware of environmental issues and are actively choosing brands that align with their values. Smart packaging fits this new mindset perfectly. It allows companies to meet new regulations, reduce waste, and present themselves as forward-thinking and responsible—all while enhancing the customer journey. In short, smart packaging is becoming a competitive necessity. It helps businesses in Dubai stay relevant, stay efficient, and stay aligned with a customer base that's evolving just as quickly as the market itself. Smart Packaging Strategies That Boost Brand Value Smart packaging has become one of the most visible and effective ways for brands to stand out in a crowded market, especially in a city like Dubai, where customers expect both innovation and intention. The box, bottle, or bag that carries your product is no longer just a vessel—it's your brand's first impression, a silent storyteller, and often the moment a customer decides whether to trust you or not. Sustainable Materials as a Brand Story Today's consumers are far more conscious of what packaging is made of—and where it ends up. Using biodegradable, recyclable, or responsibly sourced materials doesn't just reduce environmental impact; it sends a clear message about your values. Is your packaging reinforcing your brand's mission or silently contradicting it? By incorporating visible eco-labels or recycled textures, you give customers a chance to feel good about their purchase—and about choosing you over a competitor. Personalized Packaging Experiences In a digital-first world, physical personalization feels luxurious. From custom thank-you notes to limited-edition seasonal packaging for Ramadan or Eid, thoughtful design choices can transform a standard delivery into a memorable unboxing experience. Have you ever received packaging that felt like it was made just for you? That emotional resonance builds brand loyalty—and turns customers into brand advocates. For Dubai-based businesses, personalisation aligned with cultural values or local occasions adds even more depth. Tech-Enhanced Interaction QR codes, NFC tags, and even AR layers now offer customers an easy way to interact with your brand beyond the product. A simple scan can tell your brand's story, show how the product is made, or validate its authenticity. In a market where trust and transparency matter, why not let your packaging do the talking? These digital features create engagement moments that extend far past the shelf and deepen the overall customer journey. Luxury Perception Through Tactile Elements Packaging that feels luxurious often influences how people perceive the product inside. Thick, textured paper, magnetic closures, embossed fonts, or foil detailing—all signal quality before the box is even opened. In high-end sectors like cosmetics, jewelry, or wellness, these touches are not extras; they're expectations. Would your product still feel premium without them? Eco-Awareness as Differentiation More and more customers are making buying decisions based on a brand's environmental responsibility. Smart packaging allows you to wear that commitment proudly. Whether it's a printed pledge to offset carbon, a simple infographic on how to recycle the box, or a note explaining the choice of material, every element can turn packaging into a moment of shared values. Are you using your packaging to show customers you care about what they care about? Smart packaging can amplify your brand voice without saying a single word. When done well, it becomes an extension of your brand's identity—elevating perception, enhancing connection, and leaving a lasting impression long after the product is used. Smart Packaging Tactics That Cut Business Costs Smart packaging isn't only about presentation—it's also about precision. The right design can save businesses thousands in logistics, storage, returns, and labour. When you start treating packaging as an operational strategy, not just a branding exercise, the results often show up directly on your balance sheet. Let's explore how. Right-Sizing and Material Reduction One of the simplest ways to lower packaging costs is to reduce excess. Smaller, more efficient packaging doesn't just save on materials—it also means lower shipping fees, less warehouse space, and fewer resources used in production. Why pay for space you're not using? Even a few centimetres shaved off a box size can significantly reduce dimensional weight charges over time. And when sustainability and savings align, it becomes a win-win for both the business and the environment. Modular and Multi-Use Packaging For businesses with multiple product lines, modular packaging is a smart move. By designing boxes, inserts, or containers that work across several SKUs, you reduce the need for separate inventory and custom designs. Could your packaging system be simplified without sacrificing quality? The more versatile your packaging, the fewer design changes, storage issues, and reorder complexities you'll face. Digitally Printed Short Runs Traditional packaging often requires large print volumes to justify cost, but digital printing removes that pressure. Short-run packaging lets you test seasonal campaigns, product launches, or region-specific branding without committing to massive quantities. What if you could experiment more, without the financial risk? Faster turnaround times also mean your packaging can respond quickly to trends, cultural events, or customer feedback, keeping your brand agile and relevant. Shelf-Life Extension with Active Packaging In industries like food and pharmaceuticals, spoilage and returns are a major expense. Active packaging—such as oxygen absorbers, antimicrobial coatings, or humidity-regulating elements—can help extend shelf life and improve product integrity. Have you considered how much product loss you could prevent with smarter internal packaging? Fewer returns and damaged goods also mean stronger customer trust and reduced after-sales costs. Automated Assembly and Easy Packing Designs Smart packaging design isn't just about the box—it's also about how quickly and easily it can be assembled. Designs that require minimal folding, gluing, or taping can drastically reduce the time your team spends packing. Could your current packaging be slowing down your operations? By making the process faster and simpler, you save on labour costs while increasing daily output—a quiet but powerful way to improve profitability. By making better decisions at the design and production stage, businesses can unlock real savings without cutting corners. In fact, the most successful companies are those asking the right questions: How can we do more with less? And how can our packaging work harder for both our customers and our bottom line? Where Dubai Businesses Are Already Using These Smart Moves Smart packaging is no longer theoretical—it's already being used by Dubai brands to up their game across sectors like e‑commerce, F&B, beauty, and packaging manufacturing. 1. E-commerce Brands Using Branded Unboxing to Stand Out Top Dubai-based online businesses now treat packaging as a core marketing touchpoint. Think custom-printed boxes with consistent branding, coloured tissue paper, and thank-you notes—designed to deliver an emotional first impression. These thoughtful details turn a routine delivery into a memorable experience—and frequently, an unboxing moment captured on social media. Isn't it powerful when a customer shares their first impression of your brand before even using the product? 2. F&B Companies Adopting Eco-Packaging to Meet Green Expectations In the food and beverage sector, sustainability is fast becoming a baseline requirement. Local brands now use compostable containers, paper-based wraps, and reusable packaging to reduce single-use plastic waste. In Dubai, meal delivery services have led the way, offering biodegradable packaging that aligns with health values while reducing the environmental footprint. Have you considered how eco-friendly containers could reinforce your brand's commitment to sustainability, while winning customer trust? 3. Beauty & Wellness Businesses Leveraging AR and Interactive Packaging At the 2024 Beautyworld Middle East expo in Dubai, more than 30 exhibitors showcased luxury, sustainable, and tech-integrated packaging tailored for beauty and wellness brands. Some regional beauty labels now use packaging embedded with QR codes and NFC to deliver interactive product stories, authenticity checks, or digital experiences. Isn't it impressive when a simple scan can unfold your product journey, or offer virtual try‑on and demos? These tech-enhanced designs help brands build stronger consumer connections through both look and function. 4. Regional Packaging Companies Offering Smart Solutions Home-grown UAE firms like Hotpack Global and EcoPack are increasingly supplying sustainable and smart packaging alternatives. Hotpack, one of the GCC's largest packaging manufacturers, invests in biodegradable materials and innovative production lines for food and FMCG companies. Meanwhile, EcoPack supplies local restaurants and brands with compostable paper, pulp, and bagasse-based packaging options—helping businesses align with both regulation and customer sustainability expectations. Could your supply chain benefit from smarter, local packaging partners who understand Dubai's market dynamics? Smart packaging is already being used by many Dubai businesses to improve both customer experience and operational efficiency. From enhancing unboxing in e-commerce, to cutting down on single-use materials in F&B, to using interactive tech in beauty products, companies are gradually integrating these solutions into their operations. It's a practical step toward aligning with evolving consumer expectations and local sustainability goals. Implementation Roadmap: How to Get Started Smartly Introducing smart packaging into your business doesn't have to mean a complete overhaul from day one. In fact, starting small and building gradually is often the most effective approach, especially in a market like Dubai, where costs, speed, and customer expectations all come into play. 1. Audit Your Current Packaging Before you make any changes, take a close look at what you're currently using. How much does your packaging cost per unit? How do customers respond to it—positively, neutrally, or not at all? And how much material is wasted during production, storage, or delivery? A simple internal review of these factors can reveal whether your packaging is doing its job, or quietly draining resources. 2. Define Your Top Priority What's your main goal with smarter packaging? Are you aiming to improve the customer experience through design and functionality, or are you focused on reducing costs tied to shipping, materials, or returns? Identifying your priority helps determine what type of changes will deliver the most value early on. Is it better to invest in digital features or simply reduce package size? 3. Start with a Low-Risk Pilot Rather than applying new packaging across your entire product line, test it with a seasonal promotion, subscription box, or one of your best-selling items. This helps you evaluate the impact on customer response and operational costs without committing large resources upfront. Would a limited trial make it easier to gather feedback and refine the design? 4. Work with Local Packaging Experts Collaborating with Dubai-based suppliers and packaging companies gives you an edge in both turnaround time and market understanding. Local teams can help tailor materials, designs, and compliance details to suit the UAE's logistics and sustainability requirements. Could a regional partner reduce delays and offer packaging more aligned with local customer habits? 5. Track ROI from Both Sides The most effective packaging isn't just attractive or affordable—it performs well on multiple fronts. Track not only the savings on materials or freight, but also any shift in customer satisfaction, social media engagement, or product returns. Over time, these insights will help shape a packaging system that supports both your brand and your budget. Taking a measured, step-by-step approach to smart packaging makes the transition more manageable—and more likely to produce meaningful results. The key is to start with clarity, test thoughtfully, and adjust based on what actually works. Smart packaging isn't about following trends—it's about making practical improvements where they matter most. As business pressures grow, both in terms of customer expectations and operational costs, packaging presents a quiet but valuable opportunity to do things better. For companies in Dubai, it's not about doing everything at once, but about making small, intentional changes that reflect what your business stands for and what your customers actually need. The solutions aren't one-size-fits-all, but the approach can be: stay focused, stay flexible, and treat packaging not as an afterthought, but as part of the bigger picture. Over time, these choices can lead to clearer communication, more efficient systems, and a stronger connection between your product and the people buying it. Also read: Why Store Design and Product Placement Are Key to Retail Success in Dubai Learn how smart store design and product placement can boost retail sales, customer engagement, and footfall for businesses in Dubai. How to Expand Your Startup Using Micro-Entrepreneur Network Discover how Dubai startups can grow faster by tapping into micro-entrepreneur networks for support, collaboration, and real opportunity. Clear Dead Inventory: UAE Retailers' Guide to Smart Stock Moves Learn how UAE retailers can spot and clear dead inventory early to protect margins, save space, and improve buying decisions.
Campaign ME
14 hours ago
- Campaign ME
Yango Tech Retail, ROOTS partner to boost AI-powered retail in UAE
Yango Tech Retail has partnered with UAE-based food tech and retail company ROOTS to advance the digital transformation of its grocery operations. The collaboration will see ROOTS adopt a suite of Yango Tech's retail technologies, aimed at optimising every stage of the order lifecycle and enhancing the customer shopping experience. The partnership builds on ROOTS' existing use of Yango Tech's autonomous delivery robots, expanding into warehouse, picking and delivery management tools, as well as AI-powered product information systems. Key technologies being implemented include a warehouse management system for more efficient in-store order processing, a picker app for assembling customer orders, and a courier app for optimised routing and delivery. ROOTS will also integrate Yango Tech's product information management platform, which centralises product data and uses an AI 'image-to-card' tool to automate product listings. This will support faster onboarding, dynamic pricing, and more accurate product descriptions. 'We are committed to empowering ambitious businesses with innovative retail solutions that help them grow, improve efficiency, and deliver exceptional service,' said Max Avtukhov, Chief Executive of Yango Tech Retail. 'ROOTS is an exciting addition to our partner network. With the UAE's online grocery market projected to reach USD 15.4 billion by 2032, providing reliable, scalable technology has never been more important.' Florian Jansen, Founder of ROOTS, said, 'We put the customer experience at the centre of everything we do – from the way we source our products to how we deliver them. Yango Tech helps us automate and streamline where it matters, so our team can focus on what makes ROOTS special. This is not just about tech; it's about trust, speed, and scale.' The move aims to align with broader e-grocery trends in the UAE, where convenience is a key driver and fulfilment speeds are expected to drop from four hours to as little as 30 minutes by 2028.
Hi Dubai
5 days ago
- Hi Dubai
Microsoft Delivers Robust Earnings with Strong Growth in Cloud and AI Services
Microsoft Corporation (NASDAQ: MSFT) has reported outstanding quarterly results, once again beating market expectations and reinforcing its leadership position in cloud computing and artificial intelligence. The highlight of the quarter was Azure, Microsoft's flagship cloud platform, which recorded a 39% year-on-year increase in revenue in constant currency, surpassing analyst expectations of 34%. In a notable first, Microsoft also disclosed Azure's annual revenue, which has exceeded USD $75 billion, underscoring the platform's pivotal role in the company's enterprise growth strategy. Total revenue for the quarter reached USD $76.4 billion, an 18% increase year-over-year, while earnings per share (EPS) surged to USD $3.65, comfortably beating Wall Street estimates. The strong performance was broad-based, with growth across cloud, productivity, and personal computing segments. Despite a record capital expenditure (Capex) of USD $24.2 billion—driven by continued investments in AI and data center infrastructure—Microsoft's operating income climbed by 23% to USD $34.3 billion. Margins continued to expand, highlighting the company's operational efficiency even amid heavy investment. For me, the key investor takeaway is that Microsoft is spending big to stay ahead in AI but is still growing profit faster than revenue, a true sign of a quality business. Josh Gilbert, Market Analyst at eToro, said: "Microsoft's latest results clearly demonstrate its dominance in cloud and AI sectors. The accelerated Azure growth and disciplined capital spending showcase a company perfectly positioned to lead the next wave of technology innovation." We are witnessing a once-in-a-generation technology transformation, and Microsoft is leading the way with accelerating AI monetisation and unmatched cloud momentum." With Azure growth outpacing expectations and AI integration gaining speed across its platforms, Microsoft is demonstrating a rare ability to scale innovation while driving profitability, cementing its position at the forefront of the global tech shift.
