Hidden gem country 3 hours away praised for bargain prices, beauty and culture
When planning a European getaway, Bulgaria may not be the first destination to come to mind, but that's exactly why it's becoming a top pick for savvy travellers, according to travel specialists. Tucked along the Black Sea coast, this " Eastern European gem" offers far more than its modest profile suggests.
According to Daniel Howick, Travel Manager at Your Co-op Travel branches, Bulgaria continues to excel in terms of value, natural beauty, beaches and family-friendly experiences. Located in southeastern Europe, Bulgaria is generally considered a good place to visit for people interested in history, nature, and affordability.
It offers a blend of beautiful landscapes, ancient ruins, vibrant cities, and a rich cultural heritage. Below, Daniel has shared five reasons why British holidaymakers are setting their sights on Bulgaria this year - from unbeatable prices to a surprisingly rich cultural offering.
Bargain beaches without sacrificing quality
Daniel says Bulgaria's headline attraction is its prices, which he says are hard to beat. He adds: "Whether it's a getaway with friends or a sunshine-soaked family escape, the country routinely comes out as one of the most affordable beach destinations in Europe.
"We've found holidaymakers love that they can book an entire beach holiday - flights, hotel, food, and drink - for a fraction of the cost they'd pay in Spain, Portugal or Greece. Sunny Beach is a standout resort in Bulgaria that boasts a Blue Flag-awarded beach, golden sands, and a vibrant nightlife scene, as well as family-friendly amenities."
All-inclusive comfort at self-catering prices
The travel manager says one of Bulgaria's major appeals is how far your money goes. Holidaymakers can enjoy all-inclusive hotels for the prices typically associated with self-catering stays elsewhere in Europe.
Even those who opt to dine out will find the costs "refreshingly low". He explains: "Because Bulgaria isn't in the Eurozone, the cost of living is significantly lower, which means meals, drinks, and taxis are incredibly affordable."
Experiences to suit everyone
Beyond its golden coastlines, Bulgaria often surprises visitors with its cultural and historical depth, according to Daniel. A "must-see" is Nessebar, a UNESCO World Heritage Site, he says. This ancient town features cobbled streets, Byzantine churches, and Roman ruins. He adds: "Whether you're a history buff or just looking to explore Bulgaria beyond your sun lounger, Nessebar adds an unforgettable layer of magic to your stay."
Charm that'll have you coming back for more
Bulgaria draws a diverse crowd, including families looking for hassle-free fun in the sun, younger groups seeking nightlife on a budget, and couples enjoying a quiet escape. But what's especially notable, according to Daniel, is the high number of repeat visitors.
"Many travellers who take a chance on Bulgaria return again and again," he says. "It is proof of its lasting appeal. With a variety of things to see and do, each trip to the country reveals something new."
A hidden gem that's easy to reach
Daniel claims that one of Bulgaria's greatest strengths is its accessibility. Direct flights from the UK to coastal cities like Burgas are "frequent and inexpensive," even during peak summer months.
The relatively short flight time (around three hours) adds to its "convenience", making it ideal for long weekends or quick getaways. He said: "Add to that the low cost of airport transfers and hotel shuttles, and it's no wonder many travellers find the overall travel experience refreshingly simple and affordable."
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