GIC launches ‘Achha Kiya Insurance Liya' campaign to bridge awareness gap in India's non-life insurance market
Mumbai, May 28 (UNI) The General Insurance Council (GIC) of India, the apex industry body representing all non-life insurers in India, on Wednesday launched a nationwide awareness campaign titled 'Achha Kiya Insurance Liya'.
Aligned with the ambitious goal of 'Insurance for All by 2047', the initiative aims to normalise insurance as an everyday financial safeguard and focuses on bridging the significant perception and trust gap in uptake of general insurance.
Speaking on the occasion, Dr Tapan Singhel, chairman, GI Council and MD & CEO, Bajaj Allianz General Insurance Co Ltd, said that insurance is still viewed more as a reluctant expense than a financial shield, the mindset shift is waiting to happen, and it begins with trust and relatability.
"'Achha Kiya Insurance Liya' is our collective attempt to bring insurance closer to the lives and language of ordinary Indians. This is about demystifying insurance, making it relevant and rewarding, not intimidating," he added.
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