Basketball Fans Saddened By Rachel DeMita Career Announcement
Fans of basketball influencer Rachel DeMita received unfortunate news this Friday.
DeMita, 35, became quite popular in the 2010s as the host of NBA 2KTV. That led to her building out a massive following on X, Instagram and YouTube. In June 2024, the BIG3 hired her to be a courtside commentator providing behind-the-scenes content.
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"It's a little different than your traditional sideline reporter," DeMita said after being hired. "We're also going to make sure that there's a fun spin to it. I also do a lot of content on social media and with the media landscape changing as much as it has over the past few years, just knowing what the basketball audience and the BIG3 audience wants to see and what's going to excite them. What are some of the little questions that we can ask? What behind the scenes content can we give them that's interesting to them, gets them more invested in the players and coaches and the culture of the league?"
Unfortunately for the former Old Dominion hooper, she won't be working with the BIG3 any longer.
On Friday afternoon, Front Office Sports reported that DeMita is no longer with the popular 3-on-3 basketball league According to Front Office Sports, the 'final straw' was that she tweeted Caitlin Clark highlights during a BIG3 game she was working at.
LOS ANGELES, CA - APRIL 03: Rachel Demita attends 32nd Annual Cedars-Sinai Sports Spectacular at W Los Angeles - Westwood on April 3, 2017 in Los Angeles, California. (Photo byfor Sports Spectacular)
Though it's not a huge surprise, basketball fans are furious with the BIG3's decision.
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"Higher morals than ESPN with their lead analyst playing solitaire during the NBA FINALS," one fan commented.
"And just like that the Big3 loses all of its few actual viewers," a second fan said.
"Multitasking is no longer a required skill out here huh," a BIG3 fan wrote.
"But Stephen A. Smith can play solitaire and then shit on players he wasn't even watching. What a joke," another fan commented.
"What a mistake by the BIG3," a social media user declared.
DeMita has not yet commented on her fallout with the BIG3. She did, however, post a lot of WNBA content on social media Thursday night.
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BIG3 has not named a replacement for DeMita.
Related: Rachel DeMita Turns Heads In Team USA Basketball Jersey
Basketball Fans Saddened By Rachel DeMita Career Announcement first appeared on The Spun on Jun 20, 2025
This story was originally reported by The Spun on Jun 20, 2025, where it first appeared.
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