logo
Inside the billionaire travel club: meet the luxury concierge who rented an island for Mariah Carey

Inside the billionaire travel club: meet the luxury concierge who rented an island for Mariah Carey

Yahoo12-07-2025
What plans have you made for your next holiday?
Breakfast atop the Arc de Triomphe, or perhaps private dining amid the splendour of the Palace of Versailles? How about an intimate tour of the Great Sphinx of Giza?
It's all in a day's work for the luxury travel concierge Jaclyn Sienna India, who has devoted her career to masterminding incredible experiences for her high-net worth customers.
"We do all the crazy stuff," Jaclyn tells HELLO! in our exclusive interview, speaking from her new home in Beverly Hills.
"We shut down monuments; we work with the most exclusive clients."
The founder of her own bespoke travel company, Sienna Charles, Jaclyn, 43, is the woman the ultra-wealthy turn to for premium out-of-reach experiences.
She once rented an entire private island in the Caribbean to host a birthday party for Mariah Carey.
Membership of Sienna Charles starts at $50,000 a year – and there's a long waiting list.
"I'd say we don't have any members now who are worth less than $500m," she tells us. "Probably 90% of our clients are billionaires."
'You can't just be a travel agent anymore. You have to know the hottest places, because when a client books that trip, they start communicating it to friends. You need to know the restaurants before they do, and get them in. You can't sell something you don't have access to."
Jaclyn's secret weapon is her little black book, in which she records the hotspots she finds through her extensive travels.
The American businesswoman spends more than 200 days a year visiting between ten and 20 countries to vet locations and meet locals, so she can "discover places and experiences that simply aren't found through conventional searches".
"The UK, France, Italy and the US are our top four destinations," she says.
"Japan is really popular, and skiing in the French and Swiss Alps… then, in awards season, it's Los Angeles, London for art shows, Paris for dining. The summer is the south of France, Italy and Greece."
'In the UK, it's London for private viewings of the Crown Jewels, access to private art galleries, dining at Michelin starred restaurants and VIP shopping experiences. Then it's the countryside, with experiences like falconry, horseback riding and farm-to-table dining."
High-net-worth individuals are using services like Jaclyn's to ensure their lives run seamlessly, wherever they are.
And it seems that no request is too big for Sienna Charles.
"We've travelled with tonnes of celebrities and booked trips for them, and the ask is always the same – privacy," Jaclyn says.
Think private meals at Louis Vuitton's historic home in Paris, or breakfast with the Hermès and Fendi families, also in the French capital – experiences that are out of reach for most people.
One high-profile client of Jaclyn's was the former American president George W Bush.
"We organised a remarkable visit to Ethiopia's Omo Valley for President Bush, his wife, four friends and 30 security agents," Jaclyn says. "We collaborated with local partners to custom-build a luxury camp specifically for his stay. We also added personalised touches.
"The Secret Service very rarely comes out of their approved list – they have to really want to work with somebody like me – so having that glimpse into the government was really special."
There is always a way to fulfil a client's wish, she says.
"If somebody wants Super Bowl tickets the night before, how much are you willing to pay for it? You can always get it done."
Born and raised in Brooklyn, New York, Jaclyn now splits her time between her homes in LA, New York and Paris – and she finds her client base fascinating
"People think differently when they have that type of money," she says. "Our clients often approach life and travel with a distinct mindset. It's not just about what they can afford, but how they prioritise and value their time and experiences.
"Many of our clients are what we call Type A personalities, accustomed to efficiency and excellence in all aspects of their lives.
"Whether it's deep-sea fishing in a remote ocean or attending an exclusive art auction, their passions inform their travel choices, and they are willing to spend sometimes up to $500,000 on a trip to make it special and memorable."
Jaclyn's own story began when she studied art history at Temple University, Philadelphia, and worked at the five-star French restaurant Le Bec-Fin, where its extremely wealthy diners would often spend $5,000 on a meal.
"They would talk about where they ate in Paris or New York or London. I would literally save the list, run there and be like: 'Wow, you could tell the difference.' They had such a standard."
After graduating, Jaclyn spent time travelling before setting up her agency in Palm Beach, Florida, in 2007, together with her husband, Freddy Charles. An expert in restaurants, wine, art, fashion and history, Jaclyn tells us that her company's unique selling point is herself.
"The differentiating factor is me, because of my taste level, my connections and my know-how of how to get it done, over and over again," she says.
So, what do her clients want right now?
"People are not taking vacations," Jaclyn says. "It's part of this new wealthy lifestyle. They live in four homes every week: there's a new social calendar. They're going to a winery for the harvest or to a fashion show, and they're moving around quite nomadically."
Her own destinations of choice include Bali, Hong Kong and Korea.
"I love Asia," she says. "My brother lives in Vietnam, so every year I take an apartment there for two months, and my husband and I rent a motorbike and are very much a part of the culture there."
There's no doubt that Jaclyn is a one-off powerhouse, and she isn't slowing down.
"I love learning – new places, new hotels," she says. "There's always a new restaurant, always a new designer. There's always something new."
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Bad Bunny is making Puerto Rico the hottest trip of 2025
Bad Bunny is making Puerto Rico the hottest trip of 2025

Yahoo

timean hour ago

  • Yahoo

Bad Bunny is making Puerto Rico the hottest trip of 2025

When we talk about tourism trends, we usually focus on airlines, prices and algorithms. But what if the most significant driver of travel to a destination wasn't an ad campaign or a seasonal super deal, but its people represented by an artist? That is precisely what's happening in Puerto Rico. Bad Bunny's residency, "No me quiero ir de aquí," in San Juan, is not only breaking records in sales and attendance, but has become one of the most powerful economic and cultural catalysts the island has seen in recent years. Its impact is not anecdotal: according to an analysis by Moody's Analytics cited by Bloomberg, Puerto Rico is defying the tourism slowdown that many markets in the United States are experiencing. While hotel occupancy in several U.S. cities has decreased, in Puerto Rico it has increased. And it's no coincidence. While the World Travel & Tourism Council projects a loss of $12.5 billion in international travel spending this year in the United States, Puerto Rico is headed in the opposite direction. According to Discover Puerto Rico, the island recorded a 25% increase in hotel occupancy in the first quarter of 2025 and an 11% growth in lodging revenue, compared to the same period last year. At a time when the global tourism economy is showing signs of cooling, Puerto Rico stands out as an example of how culture can become a real economic engine. The experience is worth it The Puerto Rican economy, historically tied to the ups and downs of the U.S. economy, rarely grows on its own. But this time, there is a cultural factor that is tipping the balance: identity. Bad Bunny's new album, in addition to being a musical phenomenon, is a declaration of principles – a love letter to his homeland. From the lyrics to the visual promotion, the artist has made it clear that traveling to the island is more than tourism: it is an experience, it is pride, it is connection. Those of us who work in the travel and digital content industries need to reflect. For years, the equation seemed simple: look for the cheapest fare, even if the trip was mediocre. But the consumer has evolved. Today, more than ever, it wants to save, yes, but without sacrificing what really matters: experience. Travel should be transformative, not transactional. Travelers want to get to know a country, not just visit it. They want to savor its cuisine, understand its history, and walk its streets with local music in the background. Bad Bunny has organically created that with his music and platform. It has turned Puerto Rico into an emotional desire, not just a geographical destination. At a time when so many tourism markets are facing decline, Puerto Rico is teaching us a powerful lesson: culture drives the economy. Authenticity isn't just good for the soul; it's also good for hotels, restaurants, and airlines. The future of tourism is not measured only in hotel occupancy or the number of flights. It is also measured in songs, in identity, in how a place makes us feel. That's why, when we hear about Bad Bunny, let's remember that his impact goes far beyond reggaeton: he's redefining how and why we travel. Wilson "Wil" Santiago Burgos is the founder of one of the largest travel platforms in Puerto Rico and the Latin American market in the U.S. This article originally appeared on USA TODAY: Bad Bunny's concerts are doing what ads can't

Carnival Cruise Line welcomes the first passengers to Celebration Key
Carnival Cruise Line welcomes the first passengers to Celebration Key

Travel Weekly

time10 hours ago

  • Travel Weekly

Carnival Cruise Line welcomes the first passengers to Celebration Key

CELEBRATION KEY, Bahamas -- Under a sweltering Bahamian sun on Saturday, Carnival Cruise Line hosted the first cruise passengers at its new exclusive destination, Celebration Key. Carnival president Christine Duffy called it a day more than 25 years in the making, and it began with pomp and circumstance to match. A Bahamian band paraded the pier from the Carnival Vista to the shore, and Carnival brand ambassador/chief fun officer Shaquille O'Neal made an appearance. "This truly is just the beginning," Duffy said during opening remarks. "We will have visits from 20 Carnival cruise ships from 10 different U.S. homeports calling here." On the Record: Carnival president Christine Duffy Following Duffy's welcome, a burst of fireworks and color exploded from the island's towering sandcastle structure, which then provided confirmation of functioning fire alarms. That was followed by the official ribbon-cutting. O'Neal visited the destination's basketball court, shooting some of its first hoops and placing his hands in a mold, which will be cemented. When they visit, guests will be able to see how large their hands are compared to Shaq's. Carnival anticipates 2 million guests in Celebration Key's first year and up to 4 million annually by 2028. The 68-acre accessible portion of the property is segmented into five portals and includes a 350 million gallon freshwater pool, the 10-story sandcastle structure with two waterslides, beach access and a pay-to-access beach club section with a pool. The project was a $600 million investment, and as Duffy brought up Carnival Corp. CEO Josh Weinstein during her remarks, she smirked, saying, "Josh, thank you for $600 million." Weinstein immediately quipped, "And it's going to make us $6 billion." A Bahamian band paraded the pier at Celebration Key's grand opening. Photo Credit: Teri West Celebration Key can currently support two ships at a time. Cruise guests may opt for a complementary lunch from a food truck or for 25% off an entrée at one of the island's restaurants. Cabanas and villas of varying sizes are available to rent throughout. Matilda Patterson and her family opted for a cabana set back from the water in the kid-friendly Starfish Lagoon section, which she said they rented for $399. They were pleased with the fruit, chips and salsa and beverages included as well as the hospitality on the island. "Everyone's been so friendly," Patterson said. "They seem so happy we're here."

Community tourism elevates St. Lucia locals, experiences
Community tourism elevates St. Lucia locals, experiences

Travel Weekly

time11 hours ago

  • Travel Weekly

Community tourism elevates St. Lucia locals, experiences

We revved up our engines and peeled away from the dusty roadside shack where we'd signed our waivers, helmets snugly fitted on our heads. In the morning heat, with a breeze kicking up, we dove straight into the banana fields: acres upon acres of towering green, slicing the bold, blue horizon. This all-terrain vehicle ride was more than an adrenaline adventure. It was a dive into St. Lucia's heart. I was on the Irie Valley Ride with Eastern Exotic ATV Tours, a half-day excursion that blends back-road thrills with cultural immersion. Our vehicles climbed muddy mountain trails slick with rain, the scent of guava sweetening the air. At the summit, where bulbous blossoms drooped low and the island unfurled below us, the buzz of the ATVs gave way to something softer. The Irie Valley Ride takes travelers through banana plantations and guava orchards. Photo Credit: Meagan Drillinger We'd arrived at a Rastafarian community nestled in the Mabouya Valley. From a hillside perch, a Rasta elder greeted us with freshly baked coconut bread and stories about the lifestyle and community-based living. This experience was just one piece of a much larger movement sweeping across St. Lucia: an effort to root tourism in the people, not just the place. This is the new St. Lucia. Or, rather, the St. Lucia that has always been there, based on community, culture and sustainability. Now, through new initiatives and immersive experiences, travelers are being invited in. The rise of community tourism In 2025, St. Lucia's Community Tourism Agency has gone full throttle. With the motto "See, Do, Stay," the agency is empowering micro, small, and medium-size enterprises (MSMEs) across the island to build and profit from tourism experiences. These aren't generic tours. They're sea moss farming demonstrations, cassava-baking workshops, women-led agritourism initiatives and community-based kayaking expeditions. They're built by locals, for locals and shared with travelers who want a deeper connection. Through grants, low-interest loans, training programs, infrastructure support and marketing assistance, the Community Tourism Agency gives local entrepreneurs the tools to elevate their businesses and reach international visitors. The bay in front of Ti Kaye Resort & Spa is a top snorkel spot. Photo Credit: Meagan Drillinger Projects worth exploring Let's start with the ATV tour, which is one of the agency's latest success stories. This locally owned venture takes guests through the agricultural heart of the Mabouya Valley, culminating in visits with Rastafarian community members and organic farmers. It layers cultural storytelling with ecological insight, offering an inside look into a way of life that is tied to the land. Then there is the Morne Fortune view point (Morne Layby). One of Castries' most beautiful lookouts is getting a glow-up. The popular photo stop for visitors heading along the west coast has been revitalized with improved walkways, new artisan vendor stalls and interpretation panels that share the site's history, including the colonial past and its role in the island's independence movement. The goal is to make it a meaningful pause in the journey, more than just a quick scenic stop. Along the western coast, the fishing village of Anse La Raye is getting a gentle nudge into the nautical tourism space. With the support of the tourism agency, the village's jetty has been upgraded to safely welcome more daytrippers and boaters. Mooring buoys have been installed to attract smaller boats. These upgrades are designed to disperse tourism away from the north and give smaller communities a chance to thrive economically. Then there is Helen's Daughters, a powerful nonprofit that puts women at the forefront of agriculture. Through farm-to-table tours, hands-on harvesting, cooking workshops and women-led market visits, Helen's Daughters connects travelers with the grassroots of St. Lucian food production. Visitors can spend a day with Helen herself, learning how to grow crops, listening to her stories, planting their own seedlings and then whipping up their own spice blends. Every experience directly supports the livelihoods of local women. Ti Kaye sits on a cliff overlooking the Caribbean. Photo Credit: Meagan Drillinger Where to stay (responsibly) For a socially responsible boutique hotel on St. Lucia, Ti Kaye Resort & Spa matches the spirit of these grassroots experiences. Perched dramatically above Anse Cochon on the western coast, this adults-only retreat is quiet, romantic and emphasizes sustainable practices. Ti Kaye goes beyond green practices by committing to its people. Staff benefit from healthcare subsidies and education support for themselves and their children, and many have been with the resort for over a decade. Guests are treated to a true sense of place, from the Kai Koko Spa's island-sourced ingredients to the Creole-inflected menus that spotlight local farmers and fishers. The private plunge pools, secluded beach and wood-fired pizza oven don't hurt the resort's appeal, either.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store