logo
Men's clothing trends see a shift toward quality and comfort

Men's clothing trends see a shift toward quality and comfort

India Today18-06-2025
India's premium menswear landscape is witnessing a shift—from statement logos to subtle sophistication, from mass-produced fast fashion to tailored, conscious design. Today's discerning Indian man is choosing garments that are as thoughtful as they are stylish.India Today spoke with Mr Dinesh D, Director at ENGYNE, to understand how emerging Indian brands are rewriting the menswear playbook by blending global quality with everyday relevance.advertisementOver the next five years, India's premium menswear market is poised for steady and meaningful growth. 'The modern man wants clothes that aren't loud but last—sharp silhouettes, clean lines, quality fabrics,' says Mr. Dinesh. 'It's about feeling good, not just looking good.' Comfort, minimalism, and versatility are taking precedence, as Indian consumers seek outfits that transition seamlessly from work to leisure.
Behind every strong brand is a seamless backend, and that's where challenges lie. From maintaining consistency across design, production, and marketing to nurturing in-house talent, it's an intricate balance. 'Manufacturing is about process. "Branding is emotional,' Mr Dinesh reflects. 'Storytelling, visuals, digital presence—all of it matters today.' Retaining design and marketing professionals, especially in a dynamic fashion ecosystem, remains one of the tougher tasks.In an increasingly saturated direct-to-consumer space, differentiation is everything. 'We don't chase trends—we focus on timeless quality,' says Mr. Dinesh. From world-class materials like Supima and Giza cotton to precision in stitching and fit, attention to detail is their edge. 'We want our customers to instantly feel the difference when they wear us.'advertisementFrom CAD-led design workflows to AI-powered ads and data-backed production, technology powers every layer of today's fashion brands. 'We use automation to cut waste and improve quality,' Mr. Dinesh explains. 'It helps us move fast, test more, and connect better with customers—without compromising creativity.'GLOBAL INSPIRATION, LOCAL EXECUTIONWhile global trends inform product development, adaptation is key. 'What works on a Paris runway might not suit Indian climates or routines,' says Mr. Dinesh. Trends like oversized fits or technical fabrics are modified to suit Indian body types and weather conditions, without losing the essence of the style.THE FABRIC-FIRST PHILOSOPHYPremium starts with material. 'You can't fake feel,' Mr. Dinesh says firmly. Fabrics like Supima and Giza are not just softer—they're more durable, breathable, and retain their shape longer. 'That one touchpoint—the way it feels on the skin—builds trust. It says you care about the product.'SHIFTING MINDSETS: EVERYDAY ESSENTIALS, REDEFINEDGone are the days when men only shopped for special occasions. 'Now they want great basics—tees, shirts, joggers—that perform all day,' Mr. Dinesh observes. Quality is preferred over quantity, and social media exposure has made men more aware of fit, fabric, and finish. It's a more informed, value-driven customer.With trend cycles shrinking and digital drop culture growing, managing scale is both art and a science. 'We launch lean, monitor responses, and scale what works,' says Mr Dinesh. A mix of core essentials and trend-led pieces keeps the offering fresh yet stable. Vertical integration helps reduce turnaround time and react faster to market demands.advertisementAs the brand eyes global shipping, positioning becomes crucial. 'We're not selling 'ethnic wear.' We're offering global quality, Indian roots, and refined functionality,' Mr. Dinesh asserts. It's about offering timeless designs backed by Indian craftsmanship, packaged and presented to resonate across borders.Sustainability is woven into the brand's DNA—from sourcing responsibly to ethical manufacturing and low-waste production. 'We avoid overstocking, reuse trims, and prioritise longevity,' says Mr Dinesh. 'Sustainability isn't about slogans—it's about doing better at every step.'The future of Indian menswear isn't just fashionable—it's thoughtful, functional, and forward-looking. With leaders like Mr Dinesh D at the helm, the industry is proving that premium isn't about price tags—it's about purpose, precision, and progress.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Lenskart receives shareholder nod to raise ₹2,150 crore via IPO: Report
Lenskart receives shareholder nod to raise ₹2,150 crore via IPO: Report

Mint

time36 minutes ago

  • Mint

Lenskart receives shareholder nod to raise ₹2,150 crore via IPO: Report

Lenskart IPO: Peyush Bansal-led Indian eyewear company Lenskart has received the approval of its shareholder to raise ₹ 2,150 crore through a fresh issue of shares, reported MoneyControl, citing people aware of the development. According to news report, the company filed its corporate action development with the Ministry of Corporate Affairs' (MCA) Registrar of Companies (RoC), as per the data accessed by TheKredible. The proposal to raise money via an IPO was reportedly given the green light at the company's annual general meeting on 26 July 2025, said the report, adding, the eyewear company is expected to file its draft red herring prospectus (DRHP) with the capital markets regulator, the Securities and Exchange Board of India (Sebi), in the upcoming days. The overall IPO size is expected to be around $1 billion or ₹ 8,500 crore, which includes a secondary offer-for-sale (OFS) component by the existing investors, the report added. Earlier this month, Mint reported that the eyewear company's founder, Peyush Bansal, is looking to buy a 1.5-2% stake in the eyewear retailer worth about $150 million from existing investors ahead of its planned IPO. Peyush is buying small stakes from a bunch of investors. This is being negotiated at around $7-8 billion valuation. Existing investors like TR Capital, Chiratae, Softbank and Kedaara Capital are expected to sell their stake as part of the deal. Over the years, the company has raised $1.08 billion in funding across 19 rounds, including its latest Series I round for $18.2 million on 21 July 2023. It has received investments from various firms, including SoftBank Vision Fund, TPG, and Chiratae Ventures. Kotak Mahindra Capital, Axis Capital, Citi, Morgan Stanley, and Avendus Capital are the company-appointed book-runners for the IPO, which is soon expected to hit Dalal Street. The company was founded in 2010, and since then, it has emerged as one of the biggest players in the Indian eyewear industry. It has 2500 retail outlets across the nation and a presence globally, such as in Singapore and the United Arab Emirates (UAE).

Robust tourism helps excise dept boost revenue by 45% since 2022
Robust tourism helps excise dept boost revenue by 45% since 2022

Time of India

timean hour ago

  • Time of India

Robust tourism helps excise dept boost revenue by 45% since 2022

Panaji : Goa's excise department has seen a significant jump in revenue, with a 45% increase over the last four financial years. The department raked in Rs 947.9 crore in 2024-25, as against Rs 650 crore in 2021-22. This increase is attributed to robust tourist footfalls and enforcement by the department. Goa's excise collection shot up to Rs 865 crore in 2022-23 due to several measures implemented by the excise department. In 2023-24, the department's revenue increased to Rs 900.2 crore. Goa's excise revenue is largely driven by tourists who either purchase alcohol from retail stores or consume liquor at restaurants and hotels. Alcohol sales are also driven by events in the state. Data shared with the legislative assembly also shows that Rs 4.1 crore is owed to the department by 242 retail outlets, bars and alcohol manufacturers since 2018. Of the 242 defaulters, most are from Tiswadi and Salcete talukas. While some of the licence holders have come forward and cleared their dues, the department has been forced to issue notices to most of the excise licence holders to recover what is owed. Those outlets which have ignored notices and reminders to pay the annual audit fees risk having their licences being cancelledwith the department already proposing to cancel some licences">, said officials. In the Goa budget 2023-24, the excise duty on high-end liquor was reduced and duty on other categories of Indian made foreign liquor (IMFL) was marginally increased to shore up revenues. The department said that while no tax refund or waiver has been granted under the Excise Duty Act, applicants have been offered an adjustment of excise duty only in cases where permits are cancelled and the said excise duty paid for liquor goods in these cancelled permits are adjusted in their future permits.

India ready to share AI models with Global South: S Krishnan
India ready to share AI models with Global South: S Krishnan

Deccan Herald

timean hour ago

  • Deccan Herald

India ready to share AI models with Global South: S Krishnan

The Indian government is open to sharing its AI models with the Global South after achieving reasonable capacity and scale, a senior government official said on Friday. While speaking at FICCI's conference Bhashantara 2025, Electronics and IT Secretary S Krishnan said that the development of technology for languages to help people communicate in a frictionless manner can lead to huge value addition to the economy. He said that the UN Under-Secretary-General, during a visit to India, had appreciated India's AI-related works. 'We had a discussion and then he said your model appears interesting. At a stage when you have adequate capacity both in terms of compute and in terms of the kind of models that you have, will you be willing to share this with the Global South? This is something that we have declared that we are open to doing and something that we will do,' Krishnan said. The Global South term refers to developing and less-developed countries in Africa, Asia and Latin America regions. The government has launched the Bhashini project for the development of AI-based language translation technology. Krishnan said most people in the country would prefer to communicate through voice as opposed to in writing. 'I think voice-based communication has a critical role to play and that is where India can truly lead. The minute you say it is voice, then it means that you have to pick it up in the language that they are most comfortable with and what they would like to speak in. This is clearly the challenge that there are a number of researchers, a number of innovators and others who are addressing nationwide,' he said. 'With more than 6 billion people globally not speaking English as their primary language and India home to 19,500 languages and dialects, data emphasised the vast commercial opportunities that lay ahead,' he said. Data said that website names in local scripts will ease communication for the vernacular masses.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store