
M&S food sales growth slowed as cyber attack forced online shutdown
Marks & Spencer's food arm saw sales growth slow as the group's online operations were also shouldering the impact of a crippling cyber attack.
Closely-watched NielsenIQ survey data published on Wednesday sheds fresh light on the impact of the cyber attack that has hammered M&S.
Food sales at the grocer slowed to 9.1 per cent in the three months to 14 Jujne, from 10.8 per cent in last month's report and 14.7 per cent in the month prior to that, researcher NielsenIQ said.
While M&S's market share ticked up 10 basis points on the year to 3.7 per cent, it was down from the 3.8 per cent reading in last month's report, the research found.
The cyber attack took place over the Easter weekend and initially hit click-and-collect and contactless payments.
As part of its management of the cyber attack, M&S halted online clothing orders and took other systems offline. The availability of some food lines was also reduced.
The cyber attack affected deliveries and led to gaps on shelves and forced the retailer to pause some offers in certain stores.
Last month, M&S said the cyber attack would cost it around £300million in lost operating profit. It does, however, expect insurance to cover some of the financial impact.
The group started taking online orders for clothing lines again on 10 June after a 46-day suspension following the attack.
In May, the National Crime Agency indicated where their suspicions lie in respect of the M&S cyber attack. It named the notorious cyber-criminal collective Scattered Spider as a key part of its investigation.
The cyber attack was reportedly carried out using DragonForce, which is a platform that gives criminals the tools to carry out ransomware attacks.
According to BBC News, the hackers sent an abuse-filled email directly to M&S's chief executive, Stuart Machin, gloating about what they had done and demanding payment.
In M&S's latest annual report, chairman Archie Norman said the impact of the cyber attack was likely to 'endure for some weeks, or even months.'
But, he added: 'I am confident that in a year's time the cyber incident will prove to have been a bump in the road along the path to growth, even if it does not feel like that today.'
Most of NielsenIQ's data on Wednesday broadly echoed the findings of rival researcher Kantar's report on Tuesday, with robust performances from market leader Tesco, Sainsbury's and Ocado.
However, M&S is not fully included in Kantar's market share data set. Kantar uses a different methodology, which does not include grocery sales from delivery apps like Deliveroo.
Russ Mould, investment director at AJ Bell, said: 'The cyberattack resulted in various systems going offline and that affected supplies coming into its stores.
'The incident was chaotic for the company and its customers but Marks & Spencer is now working hard to regain trust. Its food business has long been the shining star of the group and it is unlikely to be too worried about a short-term blip in the sales history.
'More of a challenge will be winning back customer support for its clothing arm, which had finally found its groove just before the cyberattack knocked the business for six.'
M&S shares were up 0.48 per cent or 1.70p to 357.00p on Wednesday, having risen over 24 per cent in the last year.
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