M&S shoppers divided over 'strange' £3 fruit that's back in store

Daily Record

22-07-2025

The 'rare' cross fuses two unlikely items together - with some people saying it was 'disgusting' and others claiming it was 'delicious'
Marks and Spencer shoppers might have spotted a rare fruit fusion in the supermarket this week when shopping, which sparked a heated debate between fans. The juicy fruit mixes two summer staples together into one item that's a true trick for the tastebuds.
‌
The curious item was spotted in an M&S Food Hall by Facebook user Daniel, who runs the Snack Reviews group. He posted: "New from M&S, the Limelon. Looks like a melon and tastes like a lime had a tropical holiday."
‌
After making waves last summer (2024), the unique melon has made a comeback in 2025. Priced at £3, the fruit is available for purchase in-store or can be added to online baskets via Ocado.
‌
M&S described the fruit as "deliciously refreshing and tangy" with "a zesty touch of lime", suggesting it's "perfect for snacking on or serving with yoghurt for breakfast".
Opinions were split on the hybrid fruit. While some shoppers described the Limelon as "delicious" and celebrated its return, others were less enthusiastic, dismissing the creation as "vile", reports the Mirror.
‌
One fan of the fruit said: "Would love this. I eat lemons and limes like they are oranges!" Another was curious, writing: "I'm intrigued!" A third shared: "I love them! I got a pack of two from Costco a couple of weeks ago for £5.99 but they were tiny! Need to get to M&S!"
But, a critic claimed: "They are disgusting!" And another offered a mixed review, sharing: "Tried this in Costco once - sour like a lime but tastes like a melon. Very strange, one bite was enough!"
M&S has been known for introducing quirky fruits like the Limelon to the UK. It follows on from past creations such as the Papple (a pear-apple hybrid) and white strawberries with a pineapple tang.
What is a limelon and what does it taste like?
The limelon is a small, round fruit with a smooth and glossy skin that has a light green flesh with tan seeds. These melons are currently grown in Murcia, Spain, but efforts are under way in other nations like Israel and Costa Rica to enable year-round availability.
Speciality Produce has praised the limelon's "complex flavour". They describe the taste sensation awaiting consumers as "sweet, floral, and subtly fruity" at first. The spokesperson added: "In combination with the sweet taste, the melon's flavour also encompasses acidic, zesty, and tangy notes with lime undertones, creating a balanced, bright flavour profile."