Thomas Cook India partners with Muthoot Group to expand reach of Borderless and Study Buddy forex cards
In a strategic move to widen its distribution network and tap into India's growing demand for international travel and education, Thomas Cook (India) Limited has announced a partnership with Muthoot Forex, the foreign exchange arm of Muthoot Group. The alliance aims to enhance accessibility to Thomas Cook's prepaid forex card offerings—Borderless Travel and Study Buddy Cards—across the country, especially in Tier 2 to Tier 4 cities.
As part of this agreement, Thomas Cook will leverage Muthoot Group's extensive nationwide network, which includes over 7,000 branches and 43 fully operational forex outlets. The initiative is expected to significantly broaden the cards' footprint and simplify access for travellers and students preparing for international journeys.
Product overview:
The Borderless Travel Card supports 12 global currencies and can be used at over 70 million merchant outlets in more than 200 countries. It offers features like complimentary airport lounge access, SIM cards, insurance coverage, and emergency cash assistance. The Study Buddy Card, designed specifically for students heading abroad, comes with an ISIC card, global SIM, zero markup on base currency, ATM withdrawals, and exclusive student-focused benefits.
Commenting on the development, Deepesh Varma, EVP – Foreign Exchange, Thomas Cook (India) Ltd., stated, 'This partnership is a strategic initiative to deepen our reach in emerging markets. It brings together Thomas Cook's legacy in travel and forex with Muthoot Group's extensive physical footprint, allowing us to serve more Indian customers with convenient and secure forex card solutions.'
With this collaboration, Thomas Cook India aims to reinforce its omnichannel approach and expand its presence across the country, offering seamless financial and travel services tailored for both leisure and student travellers.
Aditya Bhagchandani serves as the Senior Editor and Writer at Business Upturn, where he leads coverage across the Business, Finance, Corporate, and Stock Market segments. With a keen eye for detail and a commitment to journalistic integrity, he not only contributes insightful articles but also oversees editorial direction for the reporting team.
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