David Taylor joins ASI Alliance as Chief Marketing Officer
Taylor takes on the newly created role at a time when the global conversation around artificial intelligence and decentralisation is intensifying. The ASI Alliance, an open-source initiative seeking to advance decentralised artificial general intelligence (AGI) and artificial superintelligence (ASI), stated that Taylor would oversee global marketing efforts in close coordination with product, communications, and ecosystem teams. His responsibilities include delivering initiatives designed to expand the Alliance's mission and increase adoption in emerging markets and developer communities.
The Alliance marks its first anniversary by entering "an ambitious new phase of growth and innovation", according to statements released alongside the appointment. Taylor's background spans the cryptocurrency sector, artificial intelligence, and Web3 technology. He has previously led large-scale marketing campaigns and contributed to teams focused on both strategy and execution, as well as developing approaches tailored to education and responsible innovation in technological spaces.
Leadership experience
Taylor's most recent position was as Chief Marketing Officer at the Cardano Foundation, where he managed brand, marketing, public relations, and communications strategies for the Cardano Foundation and the Cardano blockchain. At Cardano, he played an active role within the global ecosystem and was credited with strengthening the organisation's communications across its multiple audiences.
In a statement, Dr Ben Goertzel, Chief Executive Officer of the ASI Alliance and Chief Scientist at SingularityNET, commented on the appointment. "We are thrilled to welcome David and his global marketing experience to the ASI Alliance. His leadership in navigating the evolving crypto, AI and Web3 ecosystems will be invaluable as we execute the next phases of our roadmap toward beneficial decentralized AGI and ASI."
The Alliance was created when Fetch.ai, SingularityNET, Ocean Protocol, and CUDOS – four projects in decentralised AI and Web3 – joined forces. Through a shared token economy and open governance, the group says it aims to support AGI development that remains democratic and transparent, avoiding centralised control.
Broader context
Taylor's appointment comes as global governments and private sector institutions increase focus on artificial intelligence research and application. Recent policy announcements, such as Donald Trump's USD $70 billion investment plan in AI and energy, are part of a wider trend towards both innovation and competition in the sector.
Goertzel outlined Taylor's role in the Alliance's ongoing activities, stating: "As we move forward to roll out one after another decentralized AI product and build our user base as we move toward our ambitious AGI goals, David will play a critical role in helping us tell our story clearly, credibly and globally."
The coalition of AI-focused organisations within the Alliance claims its structure and coordination are designed to foster open development. The groups involved share the aim of establishing technologies that could underpin the development of generalised machine intelligence in ways that are accountable to communities rather than single corporations.
Marketing vision
Taylor addressed his new position and the role of marketing within the broader aims of the ASI Alliance. He stated: "With the work the ASI is doing, we're not just researching and building technology; we're shaping the future of intelligence itself. That demands marketing with meaning. I'm excited to help elevate the ASI Alliance's mission by connecting with developers, communities and institutions worldwide through strategy, storytelling and trust. In a world flooded with noise, relevance and purpose will continue to set us apart."
The marketing initiatives to be led by Taylor are expected to enhance the reach and profile of decentralised AGI projects, supporting collaboration and engagement across multiple sectors and stakeholder groups.
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