A Soap Opera of Trade Deals
U.S. multinationals face a growing backlash in Asia, sometimes explicitly in reciprocal tariff arrangements, but also more subtly implied through future regulatory or market-access decisions. At the same time, for every overture U.S. executives make to their Asian stakeholders, they're required to reassert their commitment to the White House and American jobs. Every decision—from where to invest to how to price products—risks upsetting someone.
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