EVS Saudi Arabia 2025 Showcases Global Innovation with ROX Motors and Laith Al Obaidi Group - Middle East Business News and Information
General Manager – ROX Motor
General Manager at Laith Alobaidi Group Iraq & KSA
Ammar Aljabari is an accomplished automotive industry leader with over 12 years of experience across hybrid, electric, and traditional vehicle sectors. He has successfully introduced and expanded major international brands like BYD, MG, and Dongfeng in competitive Middle Eastern markets, achieving record-breaking sales growth. Currently serving as General Manager at Laith Al-Obaidi Group in Iraq and Saudi Arabia, Ammar oversees strategic operations, brand development, and market expansion for multiple global brands. His leadership is characterized by a strong focus on innovation, strategic marketing, and business growth. Ammar holds a Bachelor's degree in Business Administration from Applied Science Private University and a Mini MBA from Isra University.
EVS Saudi Arabia 2025 is the Kingdom's leading platform dedicated to electric vehicles, smart mobility, and sustainable transportation. Held from May 4–6, 2025 at the Riyadh Front Exhibition & Conference Center, the event gathers top global brands, innovators, and decision-makers to showcase cutting-edge technologies shaping the future of mobility.
Laith Al Obaidi Group, a prominent automotive distributor in Iraq and Saudi Arabia, is showcasing its new electric vehicle brand, ROX Motors, at EVS Saudi 2025. ROX combines bold design, advanced features, and smart performance to meet the growing demand for innovative and sustainable driving experiences in the region.
The Future Is Electric: EVS Saudi 2025 Welcomes ROX Motors to the Region's Leading Mobility Platform
Q&A with Ammar Aljabari
Q :What inspired your involvement in EVS Saudi Arabia 2025, and why is this event important now?
A : Our participation in EVS Saudi Arabia 2025 stems from our strong belief that the Kingdom is taking bold steps toward a clean and sustainable future in transportation. We see this event as the ideal platform to showcase the Rox 01 – a luxurious electric SUV with REx (Range Extended EV) technology that combines high performance, elegant design, and long-term reliability. Amid current challenges in charging infrastructure, the Rox 01 offers an advanced and practical solution by integrating electric power with a range extender system, making it perfectly suited to the Saudi environment.
Q : How do you see Saudi Arabia positioning itself in the global electric and sustainable mobility movement?
A : Saudi Arabia is leading a strategic transformation as part of Vision 2030, with a strong focus on sustainability and the adoption of modern mobility technologies. With the expansion of charging stations and government initiatives, the Kingdom provides an ideal environment to introduce vehicles like the Rox 01, which not only rely on electricity but also offer true driving freedom thanks to its range extender system — making it a smart choice aligned with the Kingdom's ambitions.
Q : What can exhibitors and attendees expect from this year's edition that sets it apart from other mobility events?
A : What sets this year's edition of EVS apart is its emphasis on practical solutions tailored to the local environment, not just advanced technology. The Rox 01 is a prime example — delivering an electric driving experience without the anxiety of limited charging infrastructure, making it ideal for users in Saudi Arabia, whether for urban commuting, desert driving, or long-distance travel.
Q : What long-term impact do you hope EVS Saudi Arabia will have on the region's EV and mobility eco system?
A : We hope that EVS Saudi Arabia will contribute to building societal and cultural awareness around electric vehicles, while also driving policies and infrastructure forward to support this transition. We aspire to see the Kingdom become a regional hub for innovation in sustainable mobility, with events like this serving as incubators for long-term ideas and partnerships.
Arabic Version :
What inspired your involvement in EVS Saudi Arabia 2025, and why is this event important now?
مشاركتنا في EVS Saudi Arabia 2025 تنبع من إيماننا العميق بأن المملكة تخطو خطوات جريئة نحو مستقبل مستدام ونظيف في مجال النقل. ونرى أن هذا الحدث يمثل المنصة الأمثل لعرض روكس 01 – سيارة SUV فاخرة كهربائية بتقنية REx (Range Extended EV)، والتي تجمع بين الأداء العالي والتصميم الأنيق والاعتمادية الطويلة. في ظل التحديات الحالية في البنية التحتية للشحن، تقدم روكس 01 حلًا عمليًا ومتطورًا، حيث تدمج بين الطاقة الكهربائية ونظام تمديد المدى، مما يجعلها مناسبة تمامًا للبيئة السعودية. How do you see Saudi Arabia positioning itself in the global electric and sustainable mobility movement?
السعودية تقود تحولًا استراتيجيًا ضمن رؤية 2030، مع تركيز كبير على الاستدامة وتبنّي تقنيات التنقل الحديثة. ومع التوسع في محطات الشحن والمبادرات الحكومية، تُعد المملكة بيئة مثالية لتقديم سيارات مثل روكس 01، التي لا تكتفي فقط بالكهرباء، بل توفر حرية قيادة حقيقية بفضل نظام تمديد المدى، ما يجعلها خيارًا ذكيًا يتماشى مع طموحات المملكة. What can exhibitors and attendees expect from this year's edition that sets it apart from other mobility events?
ما يميز نسخة هذا العام من EVS هو التركيز على الحلول الواقعية والمناسبة للبيئة المحلية، وليس فقط التقنية المتقدمة. سيارة روكس 01 مثال حي على ذلك، حيث تقدم تجربة قيادة كهربائية دون القلق من نقص محطات الشحن، مما يجعلها مثالية للمستخدم في السعودية، وللبر، والرحلات الطويلة. What long-term impact do you hope EVS Saudi Arabia will have on the region's EV and mobility ecosystem?
نأمل أن يُسهم EVS Saudi Arabia في بناء وعي مجتمعي وثقافي حول السيارات الكهربائية، بالإضافة إلى دفع السياسات والبنية التحتية نحو دعم هذا التحول. نطمح لرؤية المملكة مركزًا إقليميًا للابتكار في التنقل المستدام، حيث تكون مثل هذه الفعاليات حاضنة للأفكار والشراكات طويلة الأمد.
EVS Saudi Arabia 2025 continues to lead the conversation around sustainable mobility, offering a powerful platform for innovation, dialogue, and progress. The participation of pioneers like ROX Motors and the Laith Al Obaidi Group, under the visionary leadership of Ammar Aljabari, underscores the event's role in redefining the electric vehicle landscape across the Middle East. As Saudi Arabia accelerates its Vision 2030 goals, EVS Saudi serves not just as a showcase of technology, but as a launchpad for strategic partnerships, forward-thinking policies, and a future-ready automotive ecosystem.
Join us at Riyadh Front Exhibition & Conference Center from May 4–6, 2025, and be part of the movement driving the Kingdom and the region towards a smarter, cleaner, and more connected future of mobility.
About EVS Saudi Arabia 2025
EVS Saudi Arabia is the Kingdom's leading platform dedicated to electric vehicles, smart mobility, and sustainable transportation. Taking place from May 4–6, 2025 at the Riyadh Front Exhibition & Conference Center, the event brings together global OEMs, government stakeholders, technology leaders, and mobility innovators to shape the future of transportation in line with Vision 2030.
About MIE Events DMCC
MIE Events is a premier organizer of B2B trade shows and strategic conferences across the Middle East, Africa, and Asia. With over 20 years of experience, MIE is committed to delivering impactful platforms that support industrial development, international trade, and government transformation agendas.
🌐 www.evs-saudi.com
🌐 www.miegroupdmcc.com
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They become a social destination not necessarily for golfers alone but also for families and local communities looking to network in clubs and social centres and community since these facilities and outlets are not abundant in Arabian Gulf societies that typically have a high ratio of expatriate families from multiple backgrounds and cultures. They tend to take pride in their affiliation with iconically designed clubhouses and golf courses that have earned world class ranking and recognition. Diar Consult is one of the fortunate architects who had their fair share in responding to these calls for prominent clubhouses in the Arabian Gulf leaving its fingerprints on landmarks amongst top clubhouses of the world, like those in Abu Dhabi and Doha while working closely with top golf course Architects like Ernie Els and Peter Harradine. 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