Netflix to revamp TV app interface, launch AI-powered search for iOS users
May 7 (Reuters) - Netflix (NFLX.O)
, opens new tab said on Wednesday it plans to revamp its TV app interface and introduce generative AI to the iOS mobile platform, allowing users to ask for content in natural and everyday language.
The updates arrive as the streaming giant seeks to maintain and expand its market share amid growing uncertainties and concerns about a potential U.S. recession curbing consumer spending.
The Reuters Daily Briefing newsletter provides all the news you need to start your day. Sign up here.
Netflix is planning to redesign its TV app homepage, provide more tailored recommendations to subscribers, and reposition the search and "My List" options to the top of the interface for easier accessibility.
Advertisement · Scroll to continue
In addition, Netflix is preparing to roll out upgrades to its mobile experience in the coming weeks, with plans to test a vertical feed showcasing clips of shows and movies, allowing users to tap to watch the full version.
The AI-infused search option for mobile users will allow members to search for content using natural, conversational phrases like "I want something funny and upbeat".
Reporting by Kritika Lamba and Harshita Mary Varghese in Bengaluru; Editing by Vijay Kishore
Our Standards: The Thomson Reuters Trust Principles. , opens new tab
Share X
Link
Purchase Licensing Rights
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Reuters
8 minutes ago
- Reuters
Inside China's first Legoland theme park
[5/24] "The enthusiasm of the staff here makes us feel like the heat is okay, and we really liked today's opening ceremony gift," said 40-year-old Shanghai resident Cathy Yin of the wearable Lego mitt given out to those attending the event. "We came especially for it." REUTERS/Go Nakamura Purchase Licensing Rights , opens new tab
Metro
31 minutes ago
- Metro
Gripping prequel soars up Netflix charts as fans declare it 'best in franchise'
The Hunger Games: The Ballad of Songbirds and Snakes has just dropped on Netflix, and fans are already calling it the 'best film in the franchise'. It's proving so popular, in fact, that following its Netflix debut this week, it's climbed into the top 10. Released in November 2023, the action/adventure movie is based on the 2020 novel of the same name, serving as a prequel to 2012's hugely successful The Hunger Games, which starred Jennifer Lawrence and Josh Hutcherson. Set decades before the iconic Mockingjay era, this dark and dazzling prequel tells the origin story of a young Coriolanus Snow—the man who would later become Panem's most feared president. Long before he wore white suits and ordered rebel bombings, Snow was just another ambitious teenager clawing his way out of poverty and into power. He's played by Tom Blyth with an unnerving mix of charm, desperation, and icy control, making the fall from grace feel both inevitable and hard to watch. Opposite him is Rachel Zegler as Lucy Gray Baird, a District 12 tribute with a voice that hypnotises and a will to survive that rivals Katniss', though she's anything but a carbon copy. Lucy Gray is no rebel, and Zegler cleverly brings her to life with her electric performance. From her haunting ballads to her quiet tricks, she commands every scene she's in—and fans can't stop talking about her. 'I like how they made another strong female character without having to resort to Katniss' clone who fights good,' @nogoodpho wrote on Reddit. Add in a show-stopping performance from Jason Schwartzman as Lucky Flickerman and Viola Davis as the terrifying Dr. Gaul, and you've got a film that's part dystopia, part musical, and 100% watch-worthy. When it hit cinemas in late 2023, Songbirds and Snakes received mixed reviews—some critics loved its ambition, while others were put off by its slow burn and darker tone. It did, however, gross $349million (£255.6m) off its $100m (£73.2m) budget. And now that it's streaming, audiences are giving it—and its 64% Rotten Tomatoes score—a second look, and this time, they're hooked. Social media is buzzing with praise, fan theories, and 'I told you so' posts from people who always believed the prequel would be a game-changer. @nolanpflan wrote: 'In my opinion this hands down the best movie in the Hunger Games franchise.' 'I was gripped the entire runtime and never felt an ounce of boredom. I just wish they went the extra mile and went a full three hours for the sake of the last act, but I'm still very pleased.I truly think this is leagues above the other four Hunger Games films,' @tacomasters added. Another viewer, @karpaensi, praised the release: 'You know it's a good movie when it haunts you. I watched it and I've been thinking about it all day.' And they're not wrong. Unlike the later films in the original series, which leaned heavily into politics and revolution, The Ballad of Songbirds and Snakes—which features the song Can't Catch Me Now from Glastonbury headliner Olivia Rodrigo—keeps the focus on the arena and the twisted beginnings of the spectacle we came to know. It's brutal, raw, and unflinching in its depiction of how easily human suffering can be turned into entertainment—and how fast a desperate boy can become a monster. Director Francis Lawrence, who helmed Catching Fire (2013) and both Mockingjay (part 1 in 2013 and part 2 in 2015) films, returns with a sharper eye, creating a world that's more grimy than glossy—and all the better for it. This is Panem at its most fragile and dangerous, and the Capitol isn't the polished powerhouse we're used to—it's the definition of chaos, and it is just starting to realise how powerful fear can be. More Trending Without giving too much away, it pulls the rug out from under you, then pulls it once again, just when you think you're back on your feet. Everyone has a different theory, and that's all part of the magic. The Ballad of Songbirds and Snakes is streaming now on Netflix. Got a story? If you've got a celebrity story, video or pictures get in touch with the entertainment team by emailing us celebtips@ calling 020 3615 2145 or by visiting our Submit Stuff page – we'd love to hear from you. MORE: Andrew Lloyd Webber shares safety fears over Rachel Zegler's Evita stunt MORE: Rachel Zegler's Evita faces backlash over trigger warnings – but critics miss the point MORE: Evita fans give verdict on Rachel Zegler's controversial balcony performance
Wales Online
35 minutes ago
- Wales Online
Strictly star speaks out on disturbing new drama likened to Netflix's Adolescence
Strictly star speaks out on disturbing new drama likened to Netflix's Adolescence EXCLUSIVE: The Strictly star detailed her recent drama with similar themes to Netflix's Adolescence. Alexandra Burke stars in Curfew (Image: Paramount Plus ) Alexandra Burke, who was a finalist on Strictly Come Dancing 2017, lifted the lid on her recent drama that has comparable themes to Netflix's hit drama, Adolescence. The singer spoke about Curfew, which also examines gender dynamics and male rage, in an interview with Reach Screen Time on the National Film Awards red carpet. Paramount+ drama Curfew is set in an alternative universe where men are not allowed to go outside between the hours of 7pm and 7am. Discussing the intriguing premise, Alexandra said: 'For women, it's a talking point.' Asked if any part of her would like to live in that world, she explained: 'I don't think it would work. The premise is amazing and it's a real conversation starter, but I don't think it is the answer in the real world because not everyone is the same. Adolescence was a huge hit for Netflix (Image: Netflix ) Article continues below Get Netflix free with Sky This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn more from £15 Sky Get the deal here Product Description Sky is giving away a free Netflix subscription with its new TV bundles, including the £15 Essential TV plan. Members can watch live and on-demand TV content without a satellite dish, including hit shows like The Last of Us, Black Mirror and all WWE programming. 'However, how can we make women feel safer? What can be done to make women feel safer?' she pondered. 'I don't know what the answer is, but it's a conversation that needs to be ongoing because it's unfair on women to have to walk around knowing they've got to watch their back. All that stuff that we have all felt at some point in our lives. 'And it's not something we should feel; we should feel safe. What is the answer? I don't know, but it's definitely not locking men up,' she concluded. Asked about Netflix hit Adolescence, which made waves earlier this year as it explored the theme of toxic masculinity and the dangers it can present, Alexandra spoke about the importance of art highlighting issues in current society. She said: 'I just think when people, producers and directors come together, and they make TV dramas or movies that are talking points that people can actually get into and start a debate, I think that's healthy. 'Because I feel that the world needs things that are realistic out there in order to stay attuned, and Curfew is definitely one of those,' she added in reference to her 2024 show. The show also examines gender dynamics and male rage (Image: Paramount Plus ) Get Paramount+ free for a week This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn more £7.99 £0 Paramount+ Get Paramount+ here Product Description Telly fans can get seven days of free access to Paramount+ shows like Tulsa King and Dexter: Original Sin by signing up for a free trial via Amazon Prime's Paramount+ channel. The IMDb synopsis for Curfew reads: 'A woman's body is discovered. She has been brutally murdered during the night. 'Veteran Police officer Pamela believes only a man could have done this. But in a world where men are bound by a curfew from 7pm to 7am, her theory is rejected.' Meanwhile, Adolescence tells the shocking story of a 13-year-old boy accused of murdering a classmate. Article continues below The synopsis details: 'When a 13-year-old is accused of the murder of a classmate, his family, therapist and the detective in charge are all left asking what really happened.' Curfew is available to stream now on Paramount Plus. Adolescence is also available to stream now on Netflix.
