Leading Sportswear Brand DESCENTE Opens at Galaxy Macau; Fusing Technical Aesthetics with Leisure & Travel Lifestyle
Inspired by Snow, Designed for the Future — DESCENTE Moves with Innovation
With nearly 90 years of history, DESCENTE originated in alpine skiing and is renowned for its ergonomic construction and high-performance technical fabrics. At the heart of the brand is the philosophy of 'Design that Moves,' which represents not only physical motion but also the evolution of lifestyle through innovative design. From elite athletes to everyday city wearers, DESCENTE has consistently pushed the boundaries of sportswear with Japanese precision tailoring and functional elegance.
DESCENTE Galaxy Macau Flagship Store adopts the brand's latest Store 4.0 concept — themed 'Tomorrow's World'. The space merges elements of snow culture, advanced technology, and urban living into one futuristic vision. Guided by the design pillars of 'Trajectory, Breakthrough, and Energy', the flagship store symbolizes the skier's spirit of exploration and the brand's ongoing mission to transcend limits. From the metallic façade to the directional arrow motifs and dynamic zoning, the retail environment exemplifies DESCENTE's commitment to sustainability, innovation, and seamless integration of sports lifestyle — courageously embracing the endless possibilities of the future.
Reimagining Movement — Spotlight on Running & Training Innovation
Designed around four active lifestyle scenarios — running, training, commuting, and outdoor — the flagship store at Galaxy Macau creates an immersive customer journey that demonstrates real-life application of DESCENTE's performance apparel. The featured collections this season include the latest Running and Training series, reflecting the brand's continual evolution of performance technology and lifestyle-forward design.
Lightweight Performance — Running Collection
Engineered for lightness and breathability, the Running collection features men's and women's lightweight shorts and two core outerwear pieces. The Aerolite Skin Jacket focuses on windproof, breathable comfort with a futuristic translucent 3-layer shell and ergonomic F360 silhouette for mobility and performance. The Aerolite Shell Jacket delivers versatile weather protection with breathable, lightweight layering ideal for Macau's changing climate. Both styles utilize two of DESCENTE's signature technologies— the waterproof and breathable DERMAZAX® 3-Layer fabric, and SCHEMACTECH AERO, a structural cutting technology that enhances stability and freedom of movement.
Dynamic Control — Body Flex Training Collection
The Training collection centers around the Body Flex range, tailored for high-intensity movement and dynamic flexibility. With advanced elastic construction and precision fit, the men's training wear provides both structure and freedom — ideal for urban workouts and daily mobility. DESCENTE's long-standing collaboration with elite athletes ensures that every piece is engineered for functionality, comfort, and style. Whether under extreme training conditions or for casual wear, the apparel showcases the brand's unwavering pursuit of motion performance and wearing comfort.
From Summit to Street — Defining a Multifunctional Lifestyle
DESCENTE Galaxy Macau Flagship Store also showcases the brand's commitment to lifestyle versatility through three core series: ALLTERRAIN, DUALIS, and GOLF. This area features the ALLTERRAIN series, designed for high-end outdoor activities, and the DUALIS series, suitable for daily commuting and light outdoor pursuits. The ALLTERRAIN series uses a minimalist design and high-performance materials for various terrains and harsh conditions, combining technology and craftsmanship to meet outdoor enthusiasts' needs with exceptional functionality and durability. The DUALIS series brings DESCENTE's craftsmanship into urban living, offering a flexible and lightweight design perfect for daily commutes and light outdoor activities, allowing modern urbanites to transition effortlessly between city and outdoor settings.
The GOLF series showcases DESCENTE's innovative spirit and expertise from skiing, tailored for golf enthusiasts. Designed for comfort and functionality, these products feature ergonomic designs and high-performance fabrics, merging DESCENTE's craftsmanship with athletes' needs for precise swings and stable postures on the course.
Limited-Time Personalization Experience — Mark a Moment in Sport & Style
To celebrate the opening of the flagship store at Galaxy Macau, DESCENTE offers each guest a personalized canvas tote bag, hand-painted on-site by a local artist. The activation combines artistic flair and sport spirit, creating a collectible gift that blends personalization, interaction, and DESCENTE's attention to detail.
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Malaysian Reserve
an hour ago
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Brisk ringgit transactions ensure Malaysian currency maintains high global standing
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The Star
an hour ago
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KUALA LUMPUR: Malaysia's brisk ringgit-denominated transactions will continue to entrench the local currency as among the top 20 currencies globally, a top wealth management company official said on Sunday (July 13). SPI Asset Management managing partner Stephen Innes stated that demand for transactions in ringgit would be driven by Malaysia's strong trading linkages, especially with China, Singapore, and other Southeast Asian economies. The expanding usage of the ringgit for currency settlements, bilateral agreements, and portfolio inflows into the domestic bond market, coupled with encouraging growth, have sustained demand for the local note. "This will help to keep the ringgit on the global radar," he told Bernama in an interview on Sunday. The ringgit strengthened to as high as 4.1990 against the US dollar on May 5, appreciating by about 6.2% from the start of the year, marking its strongest level in 2025. To date, the local note was traded at 4.2475/2525 against the greenback. Innes was responding to a report by Seasia Stats, which compiled data from the Society for Worldwide Interbank Financial Telecommunication (SWIFT), that listed the ringgit as among the top 20 most influential currencies globally. Seasia Stats is a social media page and online platform that shares statistics and data visualisations about Southeast Asia, covering a wide range of topics including economics, demographics, culture, health, and technology. Innes mentioned that trade, especially in high-growth sectors like electronics and semiconductors, palm oil products, and energy, would stimulate demand for the ringgit. "Malaysia's regional financial integration also plays a significant role in enhancing the ringgit's global presence," he said. "The growing use of local currency settlement mechanisms, supported by bilateral agreements with Indonesia, Thailand, and China, has increased the operational footprint of the ringgit in cross-border trade. On the investment side, despite cyclical volatility, Malaysia's bond market still attracts portfolio inflows due to its depth and relatively attractive yields," he added. Innes highlighted that this consistent interest helps sustain demand for the ringgit among global asset allocators. He also noted that Bank Negara's ongoing efforts to upgrade financial infrastructure and promote digital payment connectivity have improved the ringgit's accessibility and efficiency in international systems. According to Seasia Stats data, the US dollar continued to dominate international transactions with a 49.68% share, followed by the euro (22.24%), British pound (6.51%), and Japanese yen (4.03%). The ringgit, along with the Hungarian forint and Thai baht, rounded out the top 20, each accounting for under 0.3% of global usage. Innes remarked that the ringgit's inclusion may be modest in scale, but it reflects a significant shift in the ringgit's regional relevance. "While its share of global transactions remains under 0.3%, its presence on the list reflects more than just size - it points to Malaysia's strategic position within global trade and financial networks, particularly in the Asia Pacific. "The ringgit may not be a reserve powerhouse, but it's increasingly being used where it counts: in trade settlement, capital flows, and regional currency cooperation," he added. Meanwhile, Bank Muamalat Malaysia Bhd chief economist Dr Mohd Afzanizam Abdul Rashid said the government's efforts to improve its fiscal position - which reduced the fiscal deficit to 4.5% of gross domestic product (GDP) in the first quarter of 2025 from 5.7% in the same period last year - have supported the ringgit's performance. Key fiscal measures - including the increase in the sales and service tax (SST) from 6% to 8% on March 1, 2024, and the diesel subsidy rationalisation implemented in June - have helped strengthen government finances. This includes a 30.3% increase in SST collection in the first quarter of 2025 and a reduction in spending on subsidies and social assistance. "On that note, that helped improve the ringgit as foreign investors were seen as net buyers in our bond markets, especially the Malaysian Government Securities (MGS) and Government Investment Issues (GII). He noted that Bank Negara's foreign exchange reserves also rose from US$115.5bil in January to US$120bil at the end of June, further supporting the appreciation of the ringgit. - Bernama
