Kinetic Engineering grants license to Kinetic Watts and Volts for EV expansion
(KEL) has granted a brand license to its subsidiary,
Kinetic Watts and Volts
Ltd. (KWV), to utilise the
Kinetic brand
in the
electric vehicle
(EV) sector.
KWV, established in September 2022, is preparing to launch its EV product line, rollout strategy, partnerships, and market plans, backed by a ₹71.83 crore investment from KEL and other promoters. With this, KEL will hold an 80 per cent stake in KWV. This move allows KWV to leverage the Kinetic brand's legacy in the rapidly expanding
Indian EV market
, while KEL continues to be a key supplier of EV components and expands into battery manufacturing under the "Range X" brand.
Under the agreement, KWV will have the non-exclusive right to use the Kinetic brand name and trademarks for its EV business.
Ajinkya Firodia
, Vice Chairman & Managing Director,
Kinetic Engineering
Ltd., said: 'This license is not just a business arrangement – it's the handover of a rich heritage into capable hands, committed to shaping the future of mobility. We believe that by combining our iconic brand with cutting-edge electric technology,
Kinetic Watts
and Volts will create products that resonate deeply with Indian consumers and set new benchmarks in the EV space.'
The initial term of this agreement is three years, post which there will be a review to ascertain if they align with the group's long-term vision, market conditions, and any potential expansion into new areas or international markets.
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