TCL launches new range of cutting-edge TV's in in Johannesburg
Comparison Room and Next-Level Viewing
Head of Sales for TCL South Africa, Mr. Muhammed Ebrahim addressed the attendees at the event, focusing on statistics highlighting the brand's cutting-edge
All-Domain Halo Control Technology.
Citing advancements in super-condensed micro lens design, super micro-OD, dynamic lighting bionic algorithms, transient response, bidirectional 23-bit processing, a 144hz refresh rate, and HVA Screen Technology, Ebrahim emphasized TCL's commitment to reinventing itself as a dominant force in consumer electronics and, reinforcing their goal to marry innovation with immersive viewing.
He further explained, 'people often think affordability means compromising on quality, but TCL is proving you can deliver top-tier tech at a competitive price. Pivoting to the overall user experience, Ebrahim said; 'we've got a diverse customer group, TCL accommodates all your needs.' Both from a cinematic and gaming point of view, TCL wants to give its customers 'a true-to-life experience,' he said. Ebrahim added, 'we've got powerful audio systems; our audio is now powered by Bang and Olufsen'.
According to a TCL product specialist and training manager who asked to remain anonymous 'Competitors are trying to emphasise brightness because it attracts the consumer.' However, he argued that controlling the brightness of a TV is the most important job. 'It's a fundamental point, because if you don't, you're going to get an over exposed image,' he explained. As TCL aims to produces a range of offers that result in unmatched colour precision and brightness, this Mini-LED TV range is equipped with next-generation features such as the CrystGlow WHVA Panel and All -domain Halo Control Technology. The specialist explained that TCL's core technology lies within lighting control and indicated that contrast levels; local dimming zones, Mini-LED technology and HVA technology, all play a role in how light is controlled. 'In cases where there is no balance of lighting controls, the image presented on the screen won't be realistic, you're going to get something that's too dull or something that's excessively bright, but we want natural, realistic picture,' he said. He concluded that the new models are fully integrated with incredible assistants like a smart voice control system that works even when you're not connected to Wi-Fi.
Fans, Familiar Faces and Festivities
Presenter and influencer, Kyle Clark, who describes himself as an avid fan of TCL and their products, said 'If we know TCL' they love to 'do it loud and proud.' For his business engagements, Clark often finds himself extending his computer screen onto his TCL TV, making it easier for him to attend online meetings and fulfil his daily duties. 'TCL has always been that brand that knows how to connect a lot of people together,' he said proudly. Several other influencers and media personalities were spotted capturing content, making sure to document every aspect of the show.
As a fun, interactive exercise to wrap up the evening and thank attendees, TCL hosted a lively Q&A session. Guests were quizzed on facts about the new TV series, TCL's global footprint, and product features highlighted during the event. Those who answered correctly walked away with exciting prizes—including soundbars, tablets, and branded merchandise—adding a playful and rewarding close to an already impressive showcase.Speaking at the launch, the General Manager of TCL South Africa, Mr. Mike Chen, expressed pride in the company's continued innovation. 'We have the latest technology', he said proudly. He highlighted that the halo-controlled technology adds a new variety to TCL products and that the 144hz refresh rate 'defines a change in our products'. He also added that TCL focuses on producing bigger TVs, but also that the Mini-LED technology is the company's key value vantage point. What is clear to all current and future consumers of TCL is that these series of TVs are more than just screens—they're portals into new experiences for our consumers.' The TVs are available right now to all consumers at a very competitive price.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Mail & Guardian
25 minutes ago
- Mail & Guardian
Poultry sector recovering, prices not expected to increase
South Africa's poultry sector is recovering from a devastating outbreak of bird flu and has capacity to meet local consumer demand. (Madelene Cronje) South Africa's The department of agriculture rolled out mass inoculations earlier this month to protect the industry from highly pathogenic In 2023, millions of birds had to be culled, hampering production and driving up poultry and egg prices. The inoculation campaign kicked off with the vaccination of 200 000 broiler breeders at poultry producer Astral. The birds represent 5% of the company's total breeding stock, the department said. Industry experts have welcomed the inoculation drive. 'We had two cases of HPAI in the country, but both were contained and did not spread with minimum losses in terms of production,' said Izaak Breitenbach, the chief executive of the South African Poultry Association. 'We still have an additional one million birds per week slaughter capacity. We currently slaughter about 21.5 million birds per week.' That number reflects normal production levels, which may rise slightly toward December because sales typically increase in the second half of the year. Breitenbach said the industry also has the capacity to exceed this demand if needed 'The industry can cover an increase in demand of about 10% with local production in the short term and probably more in the long term.' Agriculture economists said the success rate for the inoculations will depend on how well future outbreaks are contained. (Graphic: John McCann/M&G) 'There are great expectations that South Africa's recent efforts to vaccinate poultry against avian flu will lessen the likelihood of another devastating outbreak similar to the one that occurred in 2023. Particularly in light of the seasonal influenza outbreak, which usually starts in April and peaks in September each year,' said Thabile Nkunjana, of the National Agricultural Marketing Council. 'However, the initial vaccination is reportedly for at least 200 000 broilers, which is extremely small compared to the size of the industry as a whole. As a result, there is still a chance of an outbreak related to South African poultry production, as well as a current risk of disruptions in the poultry supply, which frequently results in prices that have a negative impact on consumers The layer side of the poultry industry, which raises chickens specifically for egg production, is still producing at lower levels comparable to those before the 2023 outbreak, Nkunjana noted. 'If an outbreak were to occur, the industry would likely experience the same level of pressure as it did in 2023, and egg prices would probably rise once more,' he said. Experts warned that the cost of bird feed could hamper poultry production. Prices have increased on the back of climate conditions as well as international supply. 'Initially feed costs rose when world prices increased sharply in the aftermath of the pandemic and associated supply chain challenges, challenging weather in some key production regions and Russia's invasion of Ukraine,' said Tracy Davids, the executive director for commodity markets and foresight at the Bureau for Food and Agricultural Policy. 'When world prices came down, South African prices stayed higher due to the summer drought of 2024. So, feed costs have increased much more than meat prices over the past five years, making life difficult for all livestock producers, but particularly poultry that use feed very intensively. It's the biggest cost component in the sector.' With feed prices declining and the partial lifting of the ban on Brazilian chicken imports earlier this month, the prospects for the sector are looking positive, Davids added. The ban was implemented after Brazil also reported disease outbreaks, but was lifted to support South African consumers' food security, alleviate cost pressures, and help stabilise the supply chain, said Nkunjana.
Mail & Guardian
5 hours ago
- Mail & Guardian
Agri-tech may be South Africa's new frontier
Agri-tech entrepreneurs are the Uber of agriculture, offering small and emerging farmers access to markets. South Africa's agriculture sector plays a critical role in the country's food security and economy. It contributes about 2.5% to the country's GDP, and it provides employment to roughly 5% of the country's population, according to the Food and Agriculture Organisation (FAO). The sector provides the country with a diverse range of food products, including grains, fruits, vegetables, and animal products such as dairy, eggs and meat. Furthermore, agriculture also plays a significant role in supporting other industries such as food processing, packaging and distribution. But, like much of the rest of South Africa's industries, agriculture and in particular the fresh produce industry, is characterised by a high level of concentration. In terms of income and production a small percentage of farms account for a large portion of total income. Just 6.5% of all farms in South Africa account for about 67% of total income in 2017-18. The Competition Commission has since released information showing a sustained decrease in the number of farming units in all provinces, with KwaZulu-Natal, Mpumalanga and Limpopo experiencing the largest declines. These trends are consistent with other high and worsening levels of concentration, which have been identified even in key food sources such as potato seeds. The pricing of fresh produce in South Africa has also been rising above inflation for a sustained period, having a disproportionate effect on low-income earners who must spend a greater portion of their income to purchase essential products. One of the main challenges facing small and emerging farmers in South Africa is limited access to markets, with many farmers unable to sell their products at sustainable prices to recurring clients. Nationally, fresh produce markets account for roughly 22% of all fresh produce trading in South Africa and have been identified as a key level of the fresh produce value chain but they are not always easy to get to, nor do they all offer the same value. Enter agri-tech start-ups such as AgriKool and Khula. These young black-owned start-ups are solving an overlooked problem for farmers, and it sounds something like this: You grow and nurture the food, and I will sell it. They are the Uber of agriculture, and they are offering small-scale farmers an avenue to market. These start-ups are operating in what is known as the shared economy. One of the major costs in agriculture is transport. The transportation of fresh produce is charged based on distance, refrigeration needs and weight. These factors are typically combined to provide a quote, with additional fees for special handling. Careful consideration of these factors is essential to maintain profitability while ensuring fresh, high-quality products are delivered to consumers. The sharing economy is based on the principle of sharing assets instead of owning them. It allows individuals, in this case farmers, to benefit from the assets of others, in this case, it is the refrigeration, transportation, storage and basic technological infrastructure of these new-age agents. Farmers do not have to worry about the client; these new-age agents source the client, who (depending on the agreement and price) shares the transportation fees with the farmer. These start-ups are the new wave of agricultural agents, creating and facilitating online marketplaces for retail and wholesale buyers to purchase directly from producers. The benefits are clear on both sides of the trade; price discovery on a nation-wide scale for the purchaser and reduced transportation costs for the farmer. The sharing economy is based on three core principles: access, sharing and collaboration. It is still early days, but the agricultural sharing economy offers a new way of thinking about ownership, consumption and scaling small-scale farmers. By sharing assets, users of these platforms can create a more sustainable and efficient system that comes with lower cost of transacting, benefiting the environment and the economy. The sharing economy is already affecting areas such as transport and hospitality, and it is likely to continue to grow in the coming years. Zanele Mabasois the head of policy development at .
The Herald
6 hours ago
- The Herald
Springboks' Eben Etzebeth to publish book about his life journey
Springbok star Eben Etzebeth says he will publish his debut book, Unlocked , which tells the story of his life. Etzebeth shared the book cover on Instagram. 'I'm proud to announce that I wrote a book. My story, from growing up in Goodwood to my aspirations, challenges I faced and what it took to wear the green and gold,' he said. 'Thank you to everyone who has supported me, this one is for you.' The 34-year-old lock joins a long list of Springbok stars who have written books, including captain Siya Kolisi and coach Rassie Erasmus. The book will be available online and in major bookshops, said Etzebeth. 'You can pre-order it online from Takealot, Exclusive Books, Wordsworth, Readers Warehouse, Loot and major bookshops. It is also available in the UK — feel free to look at Amazon UK, Waterstones and more.'
