Campaign Middle East launches Arabic website
The move follows the release of Campaign Middle East's first bilingual print edition – the Saudi Arabia Report, published in April – which introduced Arabic-language editorial alongside regular English coverage. Building on that milestone, the new Arabic website aims to make regional thought leadership more accessible, inclusive and locally relevant.
The site currently features original Arabic contributions from senior industry figures including MMS' Ahmed Sahhaf, GroupM's Amer El Hajj, Sifr's Amr Mergawi, Dentsu Creative's Faisal Aldakheel, Digitect's Faisal Ali Aliesawi, The Bold Group's Majdi Ghraizi, Aleph International's Rabih El Amine, Alafak's Rabih Houry, FOAJ Group's Rayan Altuaymi, Abu Dhabi Media's Rashid Humaid Al Qubaisi, and Omnicom Media Group's Ziad Sukkarieh.
'Campaign's Arabic website launch demonstrates our commitment to the MENA region for an increased online presence, ultimately driving local business growth and success stories,' said Nadeem Quraishi, Publishing Director, Campaign Middle East.
He added: 'The Arabic website will be beneficial for our local audience as it's primarily the official language in many MENA countries. It helps us spotlight some amazing work done by local agencies and home-grown brands, along with their cultural insights.'
'Campaign Middle East now plans to reach a larger audience in new Arabic-speaking markets, thus giving a higher exposure and engagement to all our advertisers and partners,' Quraishi said. 'The Arabic website is one of the expansion plans we have for the Campaign brand in the Middle East, with many more such initiatives to follow.'
Campaign Middle East Editor Anup Oommen commented: 'The brand, marketing, advertising and creative industry in the Middle East has spoken, and we have listened. Over the past few months, several leaders have spoken to us – on podcasts, panels, interviews and industry forums – about the need to localise content, make conversations inclusive and ensure that thought leadership resonates with wider Arabic audiences in the region.'
'We began by being a mouthpiece for these leaders and, now, we've decided to put their advice into practice ourselves,' he said. 'For the first time, Campaign Middle East has decided to publish content in Arabic online – offering leaders who think in Arabic the opportunity to inform, educate and inspire regional audiences in Arabic, while retaining thought leadership in English.'
Campaign's Arabic site can be accessed at campaignme.com/ar or via the العربية option on the main site navigation. The platform is now accepting Arabic-language thought leadership for publication online and across its social channels.
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