Tammy Hembrow slammed by animal activists for 'cruel' act in Egypt after trying to cover it up on social media
The influencer, 31, enjoyed a trip hosted by Aweventurer last week and was spotted riding on the back of a camel in a number of photos and videos posted by other travellers on the tour.
However, she hid the snaps from her own page.
Now, animal activists are up in arms over the move and calling for accountability from the Saski activewear founder.
Instagram page @warriorforanimals has commented on a number of posts by the Aussie content creator and has been vocal about the abuse suffered by camels in Egypt's tourism industry.
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'I am an animal rights campaigner and am deeply disappointed @tammyhembrow rode abused camels,' he wrote in a post shared to Instagram.
'I am glad the post has been removed but more needs to be done against exploitation in tourism.'
The animal rights campaigner went on to leave a comment on one of Tammy's Egypt posts, writing: 'I'm politely asking if you can do your bit to end the exploitation of animals in tourism.
'I've been supporting you for a long time even praising you for advocating for eating more plant based foods in 2020 to help the environment and of [course] animal welfare.
Fans also flooded the comments section of the fit-fluencer's posts with criticism over the act.
'How about don't torture animals and don't ride a camel?!! Can't believe its even on the program,' one person angrily wrote.
'Do you have any idea how they are being treated and how exhausted they are from all the moronic tourists exploiting them for no f***ing reason.'
Another chimed in with a similar sentiment, adding: 'Please leave animals and carriage rides out of your plans. Very cruel would never visit a country with such lack for empathy or regulations on animal welfare.'
Fans also flooded the comments section of the fit-fluencer's posts with criticism over the act
The negative commentary on the camel pictures has resulted in the travel company removing the activity entirely from their tour
The negative commentary on the camel pictures has resulted in the travel company removing the activity entirely from their tour.
'Update: we have taken on feedback and removed the camel riding from the itinerary,' the tour company wrote in the comments.
This isn't the only criticism fans have had over the social media star's trip to Egypt.
Tammy was slammed by her followers last week after she shared the very chic outfits she wore during her lavish trip to Egypt, where modest attire is considered the cultural norm.
However, some fans have taken exception to Tammy's desert ensembles, which often see her flashing her tattooed arms and midriff as she wears a headscarf.
'Pretty sure this is cultural appropriation cause you're not wearing that scarf to cover your body,' someone wrote beneath one of her many posts.
'A holiday to Egypt, while half naked, is possibly one the most time [sic] deaf things I've ever seen,' said another.
'Your choice of clothing is actually quite offensive to the locals Your travel advisor should have told you about local etiquette,' a third commented.
Another said beneath a photo of Tammy flashing her toned tummy in a crop top: 'I didn't know they let u show ur stomach in Egypt'
'I didn't know they let u show ur stomach in Egypt,' another said beneath a photo of Tammy flashing her toned tummy in a crop top.
'No hate but I'd have thought showing a lot of skin in a majority Muslim country would be considered disrespectful?' noted one user.
Tammy also posted a reel of photos which saw her stripping down to a bikini and flaunted her figure as she lounged by the pool at her resort.
'I'm sure that what you are wearing is not suitable for Egypt,' someone said beneath the post.
But Tammy assured her followers she was staying at a hotel which allowed her to wear a bikini at the beach and by the pool.
'We were told it's fine. People can wear bikinis at beach/pool,' she wrote.
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