SimplyGo unveils SG60 ez-link cards and charms celebrating Singapore's icons

Straits Times

23-06-2025

The Mr Merlion ez-link cards cost $10 each and come with a load value of $5. These will be available from July 2. PHOTO: SIMPLYGO
SINGAPORE – To mark SG60, SimplyGo users will be able to get their hands on a series of collectible ez-link cards and charms that honour Singapore's places and people from June 25.
The curated designs pay tribute to Singapore's hawker culture, nostalgic landmarks and national icons like the Merlion, said account-based system SimplyGo in a statement on June 23.
The SG60 series features four distinct collections brought to life through collaborations with local creators and communities.
For instance, the collection of Mochiak & AhWoo SG60 SimplyGo EZ-Link charms features familiar scenes, such as the Toa Payoh dragon playground and a bustling hawker centre. They cost $9.90 each, have no load value and will be available from June 25.
The Mochiak & AhWoo SG60 SimplyGo EZ-Link charms cost $9.90 each, and have no load value.
PHOTO: SIMPLYGO
Another collection dubbed Mr Merlion comprises four ez-link card designs, including an illustration of the Merlion enjoying kaya toast and chilli crab, as well as lounging atop Marina Bay Sands. These will be available from July 2.
From July 22, a Rainbow Unicorn ez-link card depicting a fantasy world will also go on sale. The card showcases artwork created by a six-year-old beneficiary of the Children's Cancer Foundation.
The ez-links cards cost $10 each and come with a load value of $5.
Local artist Lee Kow Fong, also known as Ah Guo, designed a set of ez-link cards titled the Ah Guo Illustration – Kiddo's SG60.
One features a mama shop while the other showcases an illustration of a merlion. A set of two ez-link cards costs $16.60 and does not have any load value.
Local artist Lee Kow Fong, also known as Ah Guo, designed a set of ez-link cards titled the Ah Guo Illustration – Kiddo's SG60.
PHOTO: SIMPLYGO
The ez-link cards and charms can be found at selected SimplyGo ticket offices, vending machines and SMRT passenger service centres.
As part of this campaign, SimplyGo has also donated $50,000 to support Hair for Hope 2025, Children Cancer Foundation's flagship campaign that raises critical funds and awareness for children and families affected by cancer.
'SG60 is a time to reflect on what unites us as a nation and how far we have come,' said Mr Tan Kim Hong, chief executive of SimplyGo.
A Rainbow Unicorn ez-link card showcases artwork created by a six-year-old beneficiary of the Children's Cancer Foundation.
PHOTO: SIMPLYGO
'Through this series of cards and charms, we honour the everyday icons and collective memories that make us uniquely Singaporean, while extending compassion towards those who still need help in our community.'
Join ST's WhatsApp Channel and get the latest news and must-reads.