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Haribo Opens Asia's 1st Offline Store In S. Korea

Haribo Opens Asia's 1st Offline Store In S. Korea

Barnama16-07-2025
SEOUL, July 16 (Bernama-Yonhap) -- German confectionery company Haribo opened a dedicated offline store in South Korea on Wednesday, marking the brand's first standalone outlet in Asia as it seeks to meet growing demand in the region's fourth-largest economy, Yonhap News Agency reported.
Haribo, the world's leading manufacturer of fruit gummy products, has sold its products in South Korea for more than a decade. In early 2023, it established Haribo Korea Ltd. to expand its presence in the local jelly gum market.
South Korea has become Haribo's largest market in Asia in recent years, a company spokesperson said, without disclosing specific sales figures.
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