Meghan won't take orders from anyone – that's why her brand's in chaos & it's all her own fault, expert slams
The Duchess of Sussex's brand, As ever, is taking a short break after selling out all its items in just 45 minutes, according to Meghan.
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The Duchess of Sussex revealed on a podcast that her brand is taking a short break to restock
Credit: Netflix
However, experts claim the quick sellout highlights chaos behind the brand, suggesting there weren't enough products to meet demand.
The Sun's former Royal Correspondent and author Charles Rae said: "I'm not a businessman, but I would have thought that if you were setting up a new company, you would have enough products on the shelves or whatever is kept to satisfy the demand."
Shoppers snapped up £10 jam and £22 honey from Meghan's brand — though it's unclear how many sold before the products were declared out of stock.
Royal experts believe that the lack of clarity from the brand stems from the Duchess "not wanting to take orders from anyone".
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"My view is that it is mainly, I would say, 90 per cent Megan who's running," said Charles.
He added: "Who's running the show, because this is a woman who does not want to take orders from anybody."
Royal Correspondent Sarah Hewson agreed and said: "She doesn't want to let go.
"And I guess, you know, she is putting her name to it. But yes, it has been chaotic.
"
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The Duchess of Sussex has promised her As Ever goods will be back in stock this month - alongside "a few new things we can't wait to show you".
The about-turn came hours after she was heard telling Beyonce's mother she had decided to "just pause" until completely ready.
Meghan couldn't get Beyonce so settled for her mum… but even a global star couldn't save As Ever, expert slams
Meghan appeared on her own podcast on Tuesday, recorded in May, telling Tina Knowles she feared annoying customers when the first batch of her jam and herbal teas sold out in less than an hour.
She said wanted to wait until it is "completely stable and we have everything we need".
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Meghan has since shared a photo of jam-making preparations including bowls of strawberries, raspberries and blueberries, and freshly squeezed lemons, on her Instagram stories, writing: "'June gloom?' Not over here! Because this month your favourite products are back."
Her official AsEver account also posted: "To all who've been wondering and waiting, thank you!
"Your favorites are returning, plus a few NEW things we can't wait to show you. Coming this month...get excited!"
The Duchess's bonus Confessions Of A Female Founder episode with Knowles was recorded on May 5, the day before Prince Archie's sixth birthday.
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Meghan, who celebrated Princess Lilibet's fourth birthday on Wednesday by sharing previously unseen black and white family photographs of herself with her daughter, began selling her As Ever products in April.
The range includes flower sprinkles, which she used liberally during her Netflix lifestyle show, and raspberry spread, a crepe mix, wildflower honey and an assortment of herbal teas.
She renamed her brand from American Riviera Orchard after running into trademark issues.
It comes after Meghan Markle shared
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And Brooklyn Beckham and Nicola Peltz have reportedly hired
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