
Minister M B Rajesh to inaugurate Kudumbashree home shop project
The project is initiated to establish a socially driven marketing and distribution system for products by women entrepreneurs.
The home shop community marketing network operates through three components: entrepreneurs, home shop owners and management team. Products are collected from entrepreneurs and delivered to consumers by home shop owners, who are members of Kudumbashree. Marketing and administration are conducted through the management team.
By connecting local producers and consumers and delivering quality products to homes, the project significantly contributed to local economic growth. In the 2024–25 fiscal, the project generated a revenue of Rs 18.66 crore. Currently, over 7,000 home shop owners and more than 1,000 entrepreneurs operate under 51 management teams.
The event, which will celebrate the project's 15th anniversary, will be attended by minister P Rajeeve, executive director of Kudumbashree H Dineshan, Hibi Eden, MP, district panchayat president Manoj Moothedan, special secretary of local self-govt department T V Anupama and district collector N S K Umesh IAS.
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