Collage Unveils Groundbreaking Gen Alpha Insights to Decode the Future of Influence and Purchase Behavior
Born after 2013, Gen Alpha may be young, but their influence is already reshaping key consumer categories, including food, personal care, fashion, media, and entertainment. As true digital natives, they are growing up in an era marked by cultural fluidity, identity exploration, and rapidly evolving content consumption. To remain relevant and drive long-term growth, brands must begin building authentic connections with Gen Alpha today.
Over 44 million strong, and growing, Gen Alpha already influences household spend and brand choices in food, fashion, and personal care purchases today: 73% of parents of this generation say their kids are the first ones to tell them about new or popular things.
'Winning with Gen Alpha requires more than demographic snapshots,' said David Wellisch, CEO of Collage. 'It demands deep, culturally grounded insight into how they think, what shapes their preferences, and how they're already influencing the marketplace. This is where Collage offers an unmatched advantage.'
With Collage's Gen Alpha insights, brands can uncover powerful opportunities to drive both immediate impact and long-term loyalty. The research reveals Gen Alpha's content preferences, media consumption patterns, shopping behaviors, and cultural influences - all offering marketers a clear path to grow share in categories where these young consumers already play a role in household decisions. It also surfaces unmet needs, values, and trend signals that will define Gen Alpha's purchasing behavior in the years ahead.
In an increasingly fragmented media landscape, Collage helps brands identify the platforms Gen Alpha engages with most, enabling smarter media investments and more effective messaging. Ultimately, this intelligence empowers brands to future-proof their portfolios by building early trust with a generation that is already shaping cultural norms and consumer expectations.
Collage's Gen Alpha research is now available on its Insights Hub, giving brands immediate access to culturally grounded data and activation-ready insights. Audience Profiles for Parents of Gen Alpha are also available in Collage's fluen.ci app, helping brands target the buyers most efficiently.
In collaboration with Insights Association, on June 10, Collage will present a webinar, "New Gen Alpha Trends: Tap Into the Drivers for Media, Entertainment, and Personal Care." The presentation will highlight new research on offering marketers practical guidance on engaging Gen Alpha and unlocking brand growth through culturally fluent strategy.
About Collage
Collage is the only cultural intelligence engine that fuses consumer, industry, and brand data to provide brands with insights on the why behind consumers' behaviors – so they can act quickly to fuel growth. The company's data science engine provides unrivaled depth of cultural insight from 26 billion primary data points. With access to head-to-head brand, category, and industry competitive assessments plus original, consumer-driven studies and weekly additions, the world's leading brands rely on Collage to get a deep understanding of how to drive brand love and business growth by tapping into culture. The curated, always-on, easy-to-use digital access is flexible and cost-efficient for your business needs. Founded in 2009, culture has always been at the company's core. Collage is a National Minority Supplier Development Council (NMSDC) certified minority-owned small business.
CONTACT: Quintin Simmons Collage Group qsimmons@collagegroup.comSign in to access your portfolio
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Broad Arrow returns to The Monterey Jet Center in California for its fourth annual flagship sale on Wednesday, August 13 (6:00 pm PT auction start) and Thursday, August 14 (1:00 pm PT auction start). Held in conjunction with Motorlux—the best way to kick off Monterey Car Week—thousands of collectors and enthusiasts from around the world will be in attendance. Bidder registration, the complete digital catalog, and additional information on all cars on offer is available at Interested bidders are invited to connect with a Broad Arrow car specialist at +1 313 312 0780. Members of the media on official assignment are invited to apply for media credentials for The Monterey Jet Center Auction by writing to press@ Editor's Notes About Broad Arrow AuctionsBroad Arrow Auctions, a Hagerty (NYSE: HGTY) company, is a leading global collector car auction house. Founded in 2021 by highly experienced industry veterans, Broad Arrow offers exceptional quality cars to collectors and enthusiasts around the world. As the fastest growing auction house in its segment, Broad Arrow's flagship annual events include The Monterey Jet Center Auction, in conjunction with Motorlux in California, The Amelia Auction, as the official auction of The Amelia (Concours d'Elegance) in Florida, and The Porsche Auction, in conjunction with Air | Water by Luftgekühlt in California. Broad Arrow expanded its global footprint in 2023, with renowned car specialists joining the team in the UK and Europe. Broad Arrow launched its first auction in Europe in May 2025 as the new official auction house of the Concorso d'Eleganza Villa d'Este in Italy in partnership with BMW AG. Broad Arrow now expands its global auction footprint with three new auctions in 2025 to be held during Zoute Grand Prix, Concours at Wynn Las Vegas, and Auto Zürich. Learn more at and follow us on Instagram, Facebook, LinkedIn, and Twitter. About Hagerty, Inc. (NYSE: HGTY) Hagerty is an automotive enthusiast brand committed to saving driving and to fueling car culture for future generations. The company is a leading provider of specialty vehicle insurance, expert car valuation data and insights, live and digital car auction services, immersive events and automotive entertainment custom made for the 67 million Americans who self-describe as car enthusiasts. Hagerty also operates in Canada and the U.K. and is home to Hagerty Drivers Club, a community of over 875,000 who can't get enough of cars. For more information, please visit or connect with us on Facebook, Instagram, X and LinkedIn. Forward-Looking Statements - This press release contains statements that constitute 'forward-looking statements' within the meaning of the federal securities laws. All statements provided, other than statements of historical fact, are forward-looking statements, including those regarding Hagerty's future operating results and financial position, Hagerty's business strategy and plans, products, services, and technology implementations, market conditions, growth and trends, expansion plans and opportunities, and Hagerty's objectives for future operations. The words 'anticipate,' 'believe,' 'envision,' 'estimate,' 'expect,' 'intend,' 'may,' 'plan,' 'predict,' 'project,' 'target,' 'potential,' 'will,' 'would,' 'could,' 'should,' 'continue,' 'ongoing,' 'contemplate,' and similar expressions, and the negative of these expressions, are intended to identify forward-looking statements. Hagerty has based these forward-looking statements largely on current expectations about future events, which may not materialize. Actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. These factors include, among other things, Hagerty's ability to: (i) compete effectively within our industry and attract and retain our insurance policyholders and paid Hagerty Drivers Club ('HDC') subscribers; (ii) maintain key strategic relationships with our insurance distribution and underwriting carrier partners; (iii) prevent, monitor, and detect fraudulent activity; (iv) manage risks associated with disruptions, interruptions, outages or other issues with our technology platforms or our use of third-party services; (v) accelerate the adoption of our membership and marketplace products and services, as well as any new insurance programs and products we offer; (vi) manage the cyclical nature of the insurance business, including through any periods of recession, economic downturn or inflation; (vii) address unexpected increases in the frequency or severity of claims, and (viii) comply with the numerous laws and regulations applicable to our business, including state, federal and foreign laws relating to insurance and rate increases, privacy, the internet, and accounting matters. The forward-looking statements herein represent the judgment of Hagerty as of the date of this release and Hagerty disclaims any intent or obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments, or otherwise. This press release should be read in conjunction with the information included in Hagerty's other press releases, reports and other filings with the Securities and Exchange Commission. Understanding the information contained in these filings is important in order to fully understand Hagerty's reported financial results and its business outlook for future periods. Attachments The landmark 2005 Maserati MC12 Stradale set to headline Broad Arrow's 2025 Monterey Jet Center Auction 2008 Koenigsegg CCXR offered at Broad Arrow's Monterey Jet Center Auction CONTACT: Ian Kelleher Broad Arrow Auctions 917-971-4008 ikelleher@ Meghan McGrail Broad Arrow Auctions 519-365-8750 mmcgrail@ in to access your portfolio
