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Collage Unveils Groundbreaking Gen Alpha Insights to Decode the Future of Influence and Purchase Behavior

Collage Unveils Groundbreaking Gen Alpha Insights to Decode the Future of Influence and Purchase Behavior

Yahoo29-05-2025
Bethesda, MD, May 29, 2025 (GLOBE NEWSWIRE) -- Collage, the leader in cultural intelligence, today released a first-of-its-kind research, unlocking what drives Gen Alpha – their values, behaviors, and digital fluency. Representing the future of consumer behavior and household influence, Gen Alpha is the youngest, most diverse, and most digitally connected generation in U.S. history. Collage's new research delivers the deepest cultural insights available on this generation, grounded in proprietary data, in-culture expertise, and more than a decade of experience helping brands create their competitive advantage.
Born after 2013, Gen Alpha may be young, but their influence is already reshaping key consumer categories, including food, personal care, fashion, media, and entertainment. As true digital natives, they are growing up in an era marked by cultural fluidity, identity exploration, and rapidly evolving content consumption. To remain relevant and drive long-term growth, brands must begin building authentic connections with Gen Alpha today.
Over 44 million strong, and growing, Gen Alpha already influences household spend and brand choices in food, fashion, and personal care purchases today: 73% of parents of this generation say their kids are the first ones to tell them about new or popular things.
'Winning with Gen Alpha requires more than demographic snapshots,' said David Wellisch, CEO of Collage. 'It demands deep, culturally grounded insight into how they think, what shapes their preferences, and how they're already influencing the marketplace. This is where Collage offers an unmatched advantage.'
With Collage's Gen Alpha insights, brands can uncover powerful opportunities to drive both immediate impact and long-term loyalty. The research reveals Gen Alpha's content preferences, media consumption patterns, shopping behaviors, and cultural influences - all offering marketers a clear path to grow share in categories where these young consumers already play a role in household decisions. It also surfaces unmet needs, values, and trend signals that will define Gen Alpha's purchasing behavior in the years ahead.
In an increasingly fragmented media landscape, Collage helps brands identify the platforms Gen Alpha engages with most, enabling smarter media investments and more effective messaging. Ultimately, this intelligence empowers brands to future-proof their portfolios by building early trust with a generation that is already shaping cultural norms and consumer expectations.
Collage's Gen Alpha research is now available on its Insights Hub, giving brands immediate access to culturally grounded data and activation-ready insights. Audience Profiles for Parents of Gen Alpha are also available in Collage's fluen.ci app, helping brands target the buyers most efficiently.
In collaboration with Insights Association, on June 10, Collage will present a webinar, "New Gen Alpha Trends: Tap Into the Drivers for Media, Entertainment, and Personal Care." The presentation will highlight new research on offering marketers practical guidance on engaging Gen Alpha and unlocking brand growth through culturally fluent strategy.
About Collage
Collage is the only cultural intelligence engine that fuses consumer, industry, and brand data to provide brands with insights on the why behind consumers' behaviors – so they can act quickly to fuel growth. The company's data science engine provides unrivaled depth of cultural insight from 26 billion primary data points. With access to head-to-head brand, category, and industry competitive assessments plus original, consumer-driven studies and weekly additions, the world's leading brands rely on Collage to get a deep understanding of how to drive brand love and business growth by tapping into culture. The curated, always-on, easy-to-use digital access is flexible and cost-efficient for your business needs. Founded in 2009, culture has always been at the company's core. Collage is a National Minority Supplier Development Council (NMSDC) certified minority-owned small business.
CONTACT: Quintin Simmons Collage Group qsimmons@collagegroup.comSign in to access your portfolio
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Encore Data Products Unveils Iris Pen Scanners at ISTE After Show Launch
Encore Data Products Unveils Iris Pen Scanners at ISTE After Show Launch

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Encore Data Products Unveils Iris Pen Scanners at ISTE After Show Launch

Lafayette, July 24, 2025 (GLOBE NEWSWIRE) -- Encore Data Products has introduced a new offering in its suite of technology solutions after a show at the ISTELive25 Conference in San Antonio, Texas during the summer of 2025. The company featured its Iris Pen Scanners, aiming to support educators, businesses, and individuals by making data input easier and more accurate. These handy tools streamline the data entry process, proving useful in many different settings. Encore was proud to show off the Iris Pen Scanners at the conference's after show. A representative of Encore Data Products highlights how valuable it is to have effective tools in both educational and professional spaces, saying, "In today's fast-paced world, having reliable tools that save time while ensuring accuracy can make a significant difference. We're thrilled to have the opportunity to show the conference what our products are all about." What makes the Iris Pen Scanners stand out is their simple design and the ability to immediately turn text into digital format, cutting down on the effort needed for manual data input. ISTE is an annual conference where educators can connect with some of the best and brightest minds in education, discover how technology can help inspire curiosity, and find opportunities to make learning more meaningful and engaging for students and educators alike. According to the conference website, "The ISTE Conference & Expo attracts thousands of attendees from around the world, the majority of whom are leaders and key influencers for edtech purchases. Titles include administrators, technology coordinators, curriculum directors and library media specialists." Encore Data Products is committed to delivering innovative solutions to customers, and the Iris Pen Scanners are right in line with that goal. With features crafted to meet a variety of needs, these scanners are ideal for schools, offices, and homes. Their design focuses on user friendliness, making them easy to use for anyone, regardless of their tech skills. Being a part of Encore Data Products' growing collection, which includes a wide range of audio and technology products for schools, libraries, and businesses, the Iris Pen Scanners showcase the company's aim to provide technology that keeps up with modern demands. Using advanced tools like the Iris Pen Scanners alongside traditional methods allows users to smoothly switch between paper and digital workflows. This is particularly useful in educational environments, where converting information digitally can enhance interactive learning and make materials more accessible. Schools can also benefit from other offerings like durable and easy-to-clean school headphones, and diverse AV technology solutions designed to support educational initiatives. The representative insights on how this technology can make a real difference, pointing out, "The ability to quickly and accurately digitize text changes the way we interact with information. It can transform classroom experiences and enhance business workflows. We hope that our attendance at ISTE opens up opportunities for educators across the board." These devices are designed to be accessible and efficient, meeting various demands and reinforcing their value. Encore Data Products is expanding its range to keep its technology offerings relevant and effective. Introducing Iris Pen Scanners forms part of the company's plan to provide clients with reliable and efficient tools. A visit to their website will provide more details on the host of products available, including headphones, AV equipment, and clean & healthy supplies, to meet a variety of needs. The design and ease of use of the Iris Pen Scanners demonstrate a commitment to quality. By meeting the demand for fast information digitization, these tools help bridge the gap between old and new methods. As technology becomes more integrated into daily life, tools like these are key to helping people adapt and work efficiently. Encore Data Products focuses on delivering technology that enhances the user experience. The launch of the Iris Pen Scanners underscores the company's pledge to boost operational efficiency and flexibility across various environments. Through ongoing innovation, Encore Data Products stays true to its mission to offer practical solutions for the modern age. For the latest updates and more details on the Iris Pen Scanners, along with Encore Data Products' full lineup, head to Recent News: Encore Data Products Unveils New Brand of Scanning and Translator Pens to Revolutionize Learning and Workspaces ### For more information about Encore Data Products, contact the company here:Encore Data ProductsMedia Relations866-926-1669marketing@ Majestic Drive, Suite 5Lafayette, Colorado 80026 CONTACT: Media RelationsSign in to access your portfolio

Brompton Funds Declares ETF Distributions
Brompton Funds Declares ETF Distributions

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Brompton Funds Declares ETF Distributions

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MASERATI MC12 STRADALE SUPERCAR LEADS BROAD ARROW'S MONTEREY JET CENTER AUCTION OFFERING
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MASERATI MC12 STRADALE SUPERCAR LEADS BROAD ARROW'S MONTEREY JET CENTER AUCTION OFFERING

COMPLETE DIGITAL CATALOG FOR AUGUST 13-14 AUCTION NOW AVAILABLE | TWO-DAY SALE FEATURES HIGHLY DESIRABLE COLLECTOR CARS ACROSS TODAY'S MOST ACTIVE MARKET CATEGORIES The landmark 2005 Maserati MC12 Stradale set to headline Broad Arrow's 2025 Monterey Jet Center Auction 2008 Koenigsegg CCXR offered at Broad Arrow's Monterey Jet Center Auction Grosse Pointe, Michigan, July 24, 2025 (GLOBE NEWSWIRE) -- Broad Arrow Auctions, a Hagerty (NYSE: HGTY) company, is delighted to announce final entries for its flagship Monterey Jet Center Auction on August 13-14, led by a landmark 2005 Maserati MC12 Stradale, chassis number 12095. One of just 50 MC12 Stradale road cars built to homologate Maserati's dominant FIA GT1 racer, the car on offer shows just over 11,500 kilometers (Estimate: $4,800,000 - $5,500,000). 'The MC12 is the pinnacle of the Maserati brand—it's the marque's first and only supercar and the car that put it back on the competition map,' says Alexander Weaver, Senior Car Specialist and VP of Private Sales for Broad Arrow. 'While it is based around the Ferrari Enzo, the MC12 wears a competition-purpose body, offers a removable roof panel, and is significantly rarer, produced in just 50 units compared to the Enzo's 400. It is fresh from a comprehensive service, and ready to drive and enjoy.' The MC12 program is credited with successfully restoring Maserati to its rightful place among the world's most premier racing marques while simultaneously creating one of the most coveted road cars of the modern era. Chassis number 12095 was completed in 2005, the second and final year of production. It is finished in the signature Bianco Fuji pearlescent white livery with blue accents that paid homage to the colors of the America CAMORADI Scuderia, which campaigned the legendary Maserati Tipo 60/61 Birdcages in the early 1960s. The sporting exterior is complemented by a luxurious Blu leather and BrighTex fabric interior. The MC12 Stradale's technical foundation centered on the 6.0-liter Tipo M144A V12 engine derived from the Enzo. In Maserati tune, the powerplant produced 630 horsepower at 7,500 rpm and 481 lb-ft of torque at 5,500 rpm. The car on offer is a superb, road-going version of the era-defining GT racing car of the 2000s, offering the chance to own and experience a true homologation special that bridges Maserati's illustrious competition heritage with modern performance from one of the most dominant GT1 programs in history. Led by the MC12, Broad Arrow's Monterey Jet Center Auction will present 170 lots over two exciting days, a curation of some of the most highly desirable collector cars across today's most active segments of the market. From modern supercars and track-focused machines to timeless post-war classics and on-the-rise JDM icons, there's something for every automotive passion at the August 13-14 sale. 'Today's most active buyers at the top tier of the collector car market are a step younger and more focused on performance and usability,' says Barney Ruprecht, Senior Car Specialist and VP of Auctions, Broad Arrow. 'The cars they are after are nevertheless still best-of-category, incredibly rare, and of the highest quality, whether that means low mileage or careful preservation. Our 2025 Monterey Jet Center Auction presents a host of these highly desirable collector cars across the most active and sought-after segments of the market, from supercars to rising-star JDM variants.' Supercars Beyond the Maserati, additional supercar highlights for the Monterey Jet Center Auction include: 2008 Koenigsegg CCXR (Estimate: $2,750,000 - $3,500,000), one of just 11 examples built and merely three in the U.S. Well-maintained and tastefully upgraded throughout its life, this six-speed manual CCXR was featured in the fifth Fast & Furious film and offers a raw, analog driving experience seldom found in the modern hypercar era. 2018 Bugatti Chiron (Estimate: $3,000,000 - $3,500,000), a spectacular two-owner example that embodies all the grandeur of its breed, with over $500,000 in factory options. The Chiron's offering represents an opportunity to acquire a modestly driven example of Bugatti's era-defining hypercar in what is believed to be a one-of-one specification. 1991 Ferrari F40 (Estimate: $3,350,000 - $3,500,000), a remarkably original, preservation-grade, U.S.-market example with a mere 1,701 miles and long-term ownership history. 1968 Lamborghini Miura P400 (Estimate: $2,000,000 - $2,400,000), a Series II example of the original supercar, delivered new to Prince Abdul Elah bin Abdulaziz Al Saud of Saudi Arabia. Finished in its original combination of Bianco over a Rosso leather interior, the beautifully restored, matching-numbers car is equipped with its original factory 'special modified 380 BHP' engine. A pair of Countaches, including an original-owner, time-capsule 1988 Lamborghini Countach 5000 QV (Estimate: $800,000 - $900,000) and a 1989 Lamborghini Countach 25th Anniversary Edition (Estimate: $500,000 - $600,000), the ultimate and fastest edition of the Countach, formerly a staple of WWE superstar John Cena's esteemed car collection. 2009 Mercedes-Benz SLR McLaren Prototype "Stealth" (Estimate: $1,000,000 - $1,250,000), the final SLR Roadster ever produced, retained by McLaren Special Operations (MSO) for testing and development. 2011 Hennessey Venom GT (Estimate: $350,000 - $450,000, Offered Without Reserve), a one-of-13, 2,300-km, American-assembled hypercar offered without reserve in Monterey. Track Stars Stand-out machines across numerous golden eras in motorsport history feature within Broad Arrow's Monterey Jet Center catalog. The latest racing entries for the sale are led by a 1959 Porsche 718 RSK Spyder, chassis number 718-023 (Est. $3,500,000 - $4,000,000). One of just 24 customer cars produced, the Spyder was piloted by gentleman racer Roy Schechter throughout 1959. The car clinched titles and podiums in SCCA competition and was raced internationally at Bahamas Speed Week and in Cuba. Beautifully restored, it retains its matching-numbers engine and is eligible for the most prestigious vintage racing and driving events in the hobby. Additional competition highlights include: 2022 Lamborghini Essenza SCV12 (Estimate: $1,600,000 - $2,200,000), a one-of-40 track-only special developed by Lamborghini's Squadra Corse racing division and styled by Centro Stile. Offered in unraced condition with delivery miles, this is the only example to feature tinted exposed carbon fiber. 1980 BMW M1 Procar (Estimate: $1,450,000 - $1,850,000), one of approximately 54 M1 Procar examples built and believed to be the only car that remains in virtually as-new, never-raced, remarkably original condition. 1999 Chrysler Viper GTS-R ORECA Works (Estimate: $850,000 - $1,250,000), a factory team car entered for the 1999 FIA GT Championship, piloted by Jean-Philippe Belloc, David Donohue, Justin Bell, and Dominique Dupuy. The proven track star won the 1999 Hockenheim and Budapest 500 Kms along with the Watkins Glen 3 Hours and is fully prepped and ready to compete once more in historic events. 1983 Porsche-Kremer CK5 Group C Endurance Racing Prototype (Estimate: $800,000 - $950,000), one of two CK5s produced for the 1982 and 1983 World Sportscar Championship. A fascinating, well-preserved artifact from the Group C era, the CK5 competed at the 1983 Le Mans 24 Hours piloted by Derek Warwick, Frank Jelinski, and Patrick Gaillard. JDM Icons Drawing more attention and increasingly strong results, the market for Japanese Domestic Market collector cars continues to accelerate. The Monterey Jet Center Auction features a curated selection of JDM icons at a variety of price points, led by an exceedingly rare 1999 Nissan Skyline CRS GT-R V-Spec by NISMO (Estimate: $700,000 - $850,000). This Omori Factory-restored R34 is the sole NISMO CRS finished in GV1 Black Pearl Metallic and represents a true masterpiece in engineering and design. Further JDM highlights: A pair of Honda NSX-R examples, including a 45,000-km 1994 Honda NSX-R (Estimate: $375,000 - $425,000), finished in Championship White with matching Enkei wheels, and a 39,000-km 1995 Honda NSX-R (Estimate: $375,000 - $425,000, Offered Without Reserve), beautifully preserved in its original Berlina Black paint and having had just one Japanese owner until 2024. 1998 Subaru Impreza 22B STi (Estimate: $200,000 - $250,000), one of 400 examples produced: the holy grail of high performance Subarus. Finished in Sonic Blue Mica with Gold BBS wheels, this is one of the most iconic rally-bred machines of the modern era. Post-War Classic Staples The post-war classic and sports car era is a staple of the collector car market, comprising timeless designs that remain highly desirable today. The group on offer at Broad Arrow's Monterey Jet Center Auction is led by a 1967 Ferrari 275 GTB/4, chassis number 09657 (Estimate: $2,500,000 - $3,000,000). This is one of only 330 factory-built 275 GTB/4s produced between 1966 and 1968, a matching-numbers example of one of the most beautiful and mechanically accomplished expressions of the Ferrari gran turismo ever built. Finished in period-correct Giallo Fly over black leather, the beautifully restored, well-documented car is ready for further enjoyment. Additional post-war highlights include: 1965 Ferrari 275 GTB (Estimate: $2,500,000 - $2,800,000), a Ferrari Classiche certified, matching-numbers, Ferrari Club of America award-winning, and exquisitely restored 'short-nose' example, finished in Argento Metallizzato. 1971 Ferrari 365 GTB/4 Daytona Spider (Estimate: $2,500,000 - $2,800,000), a rare, beautifully restored, and utterly iconic California-delivered Daytona Spider, one of just 96 examples destined for the U.S. market. The car displays a mere 34,360 miles—believed to be original—from just three owners since new. 1973 Ferrari 365 GTB/4 Daytona (Estimate: $600,000 - $700,000), a matching-numbers, multi-award-winning example of an iconic shape, presented in Bianco over a Nero and Rosso leather interior from the Bill and Linda Feldhorn Collection. 1957 BMW 507 Series I Roadster (Estimate: $1,800,000 - $2,200,000), one of a mere 252 examples built from 1956-1959 and one of just 34 early Series I cars. This is a beautifully kept and thoughtfully restored example of a hallowed model, offered from just two long-term owners since 1978. 1962 Shelby 260 Cobra, CSX 2003 (Estimate: $1,500,000 - $2,000,000), one of the only surviving prototype examples in its original form and just the fourth Cobra ever built. The incredible car is offered in Monterey from its loving caretaker of 36 years. A pair of 1963 Ferrari 250 GT Berlinetta Lusso examples, including a Ferrari Classiche certified, matching-numbers example recently cosmetically restored in Grigio Argento over Rosso leather finishes (Estimate: $1,500,000 - $1,800,000) and a matching-numbers, deep red example formerly owned by Late Show host and noted collector, David Letterman (Estimate: $1,500,000 - $1,800,000). A trio of Mercedes-Benz 300 SL examples, including a remarkably well-preserved, three-owner 1960 Mercedes-Benz 300 SL Roadster (Estimate: $1,100,000 - $1,300,000), finished in its largely original Fire Engine Red paint, a matching-numbers, exquisitely restored 1960 Mercedes-Benz 300 SL Roadster (Estimate: $1,850,000 - $2,200,000), finished in Anthracite Grey Metallic, and a matching-numbers 1955 Mercedes-Benz 300 SL Gullwing Coupe ($1,900,000 - $2,200,000), finished as originally specified in Silver Grey Metallic over a Blue interior with plaid fabric seats. Broad Arrow returns to The Monterey Jet Center in California for its fourth annual flagship sale on Wednesday, August 13 (6:00 pm PT auction start) and Thursday, August 14 (1:00 pm PT auction start). Held in conjunction with Motorlux—the best way to kick off Monterey Car Week—thousands of collectors and enthusiasts from around the world will be in attendance. Bidder registration, the complete digital catalog, and additional information on all cars on offer is available at Interested bidders are invited to connect with a Broad Arrow car specialist at +1 313 312 0780. Members of the media on official assignment are invited to apply for media credentials for The Monterey Jet Center Auction by writing to press@ Editor's Notes About Broad Arrow AuctionsBroad Arrow Auctions, a Hagerty (NYSE: HGTY) company, is a leading global collector car auction house. Founded in 2021 by highly experienced industry veterans, Broad Arrow offers exceptional quality cars to collectors and enthusiasts around the world. As the fastest growing auction house in its segment, Broad Arrow's flagship annual events include The Monterey Jet Center Auction, in conjunction with Motorlux in California, The Amelia Auction, as the official auction of The Amelia (Concours d'Elegance) in Florida, and The Porsche Auction, in conjunction with Air | Water by Luftgekühlt in California. Broad Arrow expanded its global footprint in 2023, with renowned car specialists joining the team in the UK and Europe. Broad Arrow launched its first auction in Europe in May 2025 as the new official auction house of the Concorso d'Eleganza Villa d'Este in Italy in partnership with BMW AG. Broad Arrow now expands its global auction footprint with three new auctions in 2025 to be held during Zoute Grand Prix, Concours at Wynn Las Vegas, and Auto Zürich. Learn more at and follow us on Instagram, Facebook, LinkedIn, and Twitter. About Hagerty, Inc. (NYSE: HGTY) Hagerty is an automotive enthusiast brand committed to saving driving and to fueling car culture for future generations. The company is a leading provider of specialty vehicle insurance, expert car valuation data and insights, live and digital car auction services, immersive events and automotive entertainment custom made for the 67 million Americans who self-describe as car enthusiasts. Hagerty also operates in Canada and the U.K. and is home to Hagerty Drivers Club, a community of over 875,000 who can't get enough of cars. For more information, please visit or connect with us on Facebook, Instagram, X and LinkedIn. Forward-Looking Statements - This press release contains statements that constitute 'forward-looking statements' within the meaning of the federal securities laws. All statements provided, other than statements of historical fact, are forward-looking statements, including those regarding Hagerty's future operating results and financial position, Hagerty's business strategy and plans, products, services, and technology implementations, market conditions, growth and trends, expansion plans and opportunities, and Hagerty's objectives for future operations. The words 'anticipate,' 'believe,' 'envision,' 'estimate,' 'expect,' 'intend,' 'may,' 'plan,' 'predict,' 'project,' 'target,' 'potential,' 'will,' 'would,' 'could,' 'should,' 'continue,' 'ongoing,' 'contemplate,' and similar expressions, and the negative of these expressions, are intended to identify forward-looking statements. Hagerty has based these forward-looking statements largely on current expectations about future events, which may not materialize. Actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. These factors include, among other things, Hagerty's ability to: (i) compete effectively within our industry and attract and retain our insurance policyholders and paid Hagerty Drivers Club ('HDC') subscribers; (ii) maintain key strategic relationships with our insurance distribution and underwriting carrier partners; (iii) prevent, monitor, and detect fraudulent activity; (iv) manage risks associated with disruptions, interruptions, outages or other issues with our technology platforms or our use of third-party services; (v) accelerate the adoption of our membership and marketplace products and services, as well as any new insurance programs and products we offer; (vi) manage the cyclical nature of the insurance business, including through any periods of recession, economic downturn or inflation; (vii) address unexpected increases in the frequency or severity of claims, and (viii) comply with the numerous laws and regulations applicable to our business, including state, federal and foreign laws relating to insurance and rate increases, privacy, the internet, and accounting matters. The forward-looking statements herein represent the judgment of Hagerty as of the date of this release and Hagerty disclaims any intent or obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments, or otherwise. This press release should be read in conjunction with the information included in Hagerty's other press releases, reports and other filings with the Securities and Exchange Commission. Understanding the information contained in these filings is important in order to fully understand Hagerty's reported financial results and its business outlook for future periods. Attachments The landmark 2005 Maserati MC12 Stradale set to headline Broad Arrow's 2025 Monterey Jet Center Auction 2008 Koenigsegg CCXR offered at Broad Arrow's Monterey Jet Center Auction CONTACT: Ian Kelleher Broad Arrow Auctions 917-971-4008 ikelleher@ Meghan McGrail Broad Arrow Auctions 519-365-8750 mmcgrail@ in to access your portfolio

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