UAE's rising wealth is creating jobs in tech, AI, and e-commerce
Over the years, the UAE — particularly Dubai — has attracted billions of dirhams in foreign investment, particularly in sectors such as real estate, which generate passive income. However, these investments had not previously translated into significant job creation.
That trend is now changing.
"We've seen increasing flows of wealth into Dubai and Abu Dhabi since 2022, accompanied by a growing number of businesses relocating here," said Dr Trefor Murphy, founder and CEO of Cooper Fitch. "This wealth isn't just parked in bank accounts or real estate anymore — it's beginning to fuel job growth. Both SMEs and large corporates are performing well. On the government side, investments have been directed into high-impact sectors, which are now paying off in terms of employment. Public sector hiring is also strong across the UAE."
According to Cooper Fitch data, hiring across the UAE rose by 4 per cent in Q2 2025 compared to the previous quarter – a notable increase despite the impact of Eid Al Fitr and Eid Al Adha holidays.
The UAE remains a magnet for wealthy individuals. In 2025 alone, an estimated 9,800 millionaires are expected to relocate to the country – the highest number globally, according to Henley & Partners.
Dr Murphy added that the rising number of trade license applications across both the mainland and free zones, along with high occupancy rates in economic hubs like the DMCC and DIFC, reflects this inflow of wealth and its positive impact on job creation.
Entrepreneurs hiring, not just relocating
Nicki Wilson, managing director at Genie Recruitment, noted a clear uptick in hiring activity from newly established businesses and entrepreneurs who have recently moved to the UAE.
"Many of these companies are in the early stages of setting up operations and are actively seeking local talent to support their launch," she said. "They typically look for candidates with regional knowledge to help them navigate the local market. This has become a consistent trend over the past two years, with Dubai firmly positioning itself as a leading business hub."
Importantly, Wilson emphasised that these new residents are not relocating solely for lifestyle or tax benefits. "Most are already successful and are looking to expand their ventures or invest in new ideas. The impact on the job market has been both positive and dynamic. Our experience supporting many of the region's top start-ups puts us in a strong position to help these businesses find the right talent."
Where are the jobs emerging?
Wilson stated that the influx of wealth over the past three years is driving job creation across various industries.
"We're seeing especially strong growth in technology, AI, creative industries, e-commerce, food and beverage (F&B), and fashion," she noted. "Many new entrants are launching tech-driven platforms, boutique agencies, or niche brands, all of which require immediate hiring in areas such as operations, digital marketing, general management, design, and logistics."
According to Wilson, the UAE is evolving from a passive destination for wealth storage to an active global hub where innovation, capital, and talent intersect.
"Wealth is no longer just residing here — it's building businesses, creating jobs, and accelerating economic activity," she said. "We're seeing a noticeable rise in the quality and diversity of recruitment. Companies are seeking candidates with international experience, regional insight, multicultural fluency, and future-ready skills. This is raising hiring standards across the board."
"In essence," Wilson concluded, "the UAE is no longer just a haven for wealth — it's becoming a launchpad for global entrepreneurs looking to build teams, roll out new ideas, and scale innovation. That shift is creating meaningful employment opportunities across sectors."
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