logo
7-Eleven selling 'Japan's longest roll of toilet paper' that's 7.11 times longer than normal

7-Eleven selling 'Japan's longest roll of toilet paper' that's 7.11 times longer than normal

SoraNews2418-06-2025
Outstanding mileage for the size.
Toilet paper is often the unsung hero of everyday life, sometimes even unceremoniously thrown over the house of mean old Mr. Green up the street. Regardless of whether he had it coming or not for not giving me my ball back, the point is that toilet paper itself never gets the respect and reverence it deserves, at least until it's not there when needed and it suddenly becomes the most important substance in the universe.
Perhaps sensing this paradigm, convenience store chain 7-Eleven has come up with possibly the grandest and most abundant toilet paper Japan has ever seen. Dubbed 'Japan's longest' roll of TP for home use, it boasts a length of 356 meters (1,168 feet), about 7.11 times longer than a normal roll, which they estimate to be 50 meters (164 feet).
This roll of single ply is produced by Marutomi Seishi, who makes the previously longest roll of toilet paper, the Super Long Pulp 6x Roll 300m. With their special technique, Marutomi can create these rolls several times longer than conventional TP, but maintaining a diameter that's only slightly wider.
▼ This infographic shows that 7-Eleven is having lots of fun with numbers. Not only is the length, and therefore width, about seven times a normal roll, the diameter is about 1.1 times one.
Marutomi said they developed the product based on a survey that suggests one in three married couples were dissatisfied with their toilet paper. One of the reasons being that it gets used up too fast and replacing it is a nuisance. That survey probably wasn't too enlightening since just having an empty tube next to the toilet is annoying to everyone, except maybe those really into arts and crafts.
▼ That should be just enough for a robot.
Speaking of empty tubes, part of their space-saving technique is that these rolls have no cardboard tubes inside. Not only does this reduce added waste but it allows for easy storage that's great for disaster preparedness kits, reduces overall transportation emissions, and lets you buy a large amount of TP without having to carry one of those suitcase-sized packs all over the place.
▼ I don't usually also have an armful of loose rolls while shopping, but I guess the basic sentiment is the same.
Considering how ultra-condensed it is, you might be wondering how well the paper holds up. Judging by the reviews for the Super Long Pulp 6x Roll 300m on Amazon Japan, all of the comments seem satisfied with the paper itself and the only complaint was that the roll can get warped as it gets near the end because there's no tube inside.
So, we can probably expect the same level of quality from 7-Eleven's version too, and at a suggested retail price of 298 yen (US$2), it's even comparable to regular toilet paper, especially from a convenience store.
Even if you only demand the finest in luxury for your bottom, it might be worth it to pick up a roll and squirrel it away in case of emergencies. You never know when people might start panic buying the stuff again.
Source: PR Times, Amazon Japan
Images: PR Times
● Want to hear about SoraNews24's latest articles as soon as they're published? Follow us on Facebook and Twitter!
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Japan, US, Australia, India coast guards hold 1st joint drill on same vessel
Japan, US, Australia, India coast guards hold 1st joint drill on same vessel

NHK

time3 hours ago

  • NHK

Japan, US, Australia, India coast guards hold 1st joint drill on same vessel

Coast guard personnel from Japan, the United States, Australia and India have carried out a joint mission aboard a US patrol ship in the Pacific. It marked the first time members of the four-nation Quad framework have conducted a drill on the same vessel. The joint boarding exercise stems from an agreement reached at the Quad leaders summit last September to boost maritime security cooperation among member nations. The Japan Coast Guard says participants from the four countries departed Palau on June 28 aboard the US ship and spent five days sailing to Guam. Japanese officials say the team took part in onboard operations and held a firefighting drill simulating a blaze aboard the ship. The exercise aimed to strengthen cooperation among the four countries, apparently with China's growing maritime activities in mind.

7-Eleven Japan powers up even more with new baked-in-store breads and pastries
7-Eleven Japan powers up even more with new baked-in-store breads and pastries

Japan Today

time4 hours ago

  • Japan Today

7-Eleven Japan powers up even more with new baked-in-store breads and pastries

By SoraNews24 In every convenience store in Japan, you'll find a bread aisle, stocked with individually wrapped sweet and savory baked goods trucked in from a central kitchen to each of the chain's branches. That goes for 7-Eleven too, of course, but at some 7-Eleven locations you can also get various kinds of breads and pastries that they bake right there in the store. Craving both bread and convenience, our reporter Mariko Ohanabatake made the way to 7-Eleven to try out as much of the 7 Cafe Bakery lineup (as the baked-in-store breads are called) as she could, and in the showcase near the register she found six different taste test subjects. ● Fluffy Melon Bread (160 yen [US$1.10]) ● Chocolate Cookie (200 yen) ● Chocolate Croissant (210 yen) ● Crisp Croissant (190 yen) ● Sausage French Bread (250 yen) ● Buttery Financier (150 yen) To Mariko's pleasant surprise, the clerk didn't just scoop her bread out of the case and into a shopping bag. Instead, each piece got one last individual stint in the 7-Eleven oven, with customized settings for each, to ensure it was finished to perfection before being given to the customer. This filled the convenience store with he enticing aroma of warm butter and chocolate, and that same scent greeted Mariko when she got back to the office and took the baked goods out of their bag to plate them. Logically, Mariko chose to start her tasting with the Chocolate Cookie. Honestly, she wasn't all that impressed with how it looked, thinking it had a sort of 'made by middle schoolers during home ec class' kind of visual vibe to it. The name, 'Chocolate Cookie,' is also a little unusual, since the dough itself isn't chocolate, and this is what we'd ordinarily call a chocolate chip cookie. But Mariko would quickly eat her words, and her cookie. In contrast to its lackluster appearance, it tastes incredible. The dough is nice and sweet, and the pieces of chocolate inside are big enough that more so than chocolate chips, chocolate chunks is the proper description, Mariko feels. Between the chunks' size and semi-melted state, chocolate was seeping throughout the inside of the cookie, making Mariko very happy. It was now time for the Buttery Financier. This was another hit, reminding Mariko of the sort of fancy treats that people will line up for from famous shops in luxury department food sections. It was a little lighter on the almond notes than such premium-priced varieties, but with 7-Eleven being upfront about its butteriness this wasn't surprising or disappointing, and for its price of just 150 yen, this is one of the best financiers around. The texture in particular is just about perfect, fluffy and chewy on the inside with just a hint of crispness outside. Speaking of exquisitely contrasting textures, those are part of the deal for the Fluffy Melon Bread too: pillowy soft at its center, but with a satisfying touch of crunch to its cookie crust. The Crisp Croissant lives up to its name, and has a slight sweetness mixed in with its butter-forward flavor profile… …and since adding chocolate is pretty much always a good idea, we've got no real complaints about the Chocolate Croissant either. And last, the Sausage French Bread, with its crusty baguette-like bread would make a great lunch component, and also gives you a way to plausibly deny that you're just stocking up on pastries when you hit up 7-Eleven. With the 7 Cafe Bakery system still being pretty new, not every 7-Eleven branch us baking its own bread in-store, and not all of them that are have the same selection of items. For now, the 7-Eleven Japan website allows you to search by prefecture for locations offering 7 Cafe Bakery items here, and with how tasty they are, we wouldn't be surprised to see that list grow very quickly. Photos ©SoraNews24 Read more stories from SoraNews24. -- 7-Eleven Japan planning to become even more awesome by baking its own bread in-store -- Let's try all the melon bread types sold by Japanese convenience store Family Mart【Taste test】 -- What kind of magic happens when you put Japanese combini pastries into a hot sandwich maker? External Link © SoraNews24

Popular Osaka all-you-can-eat yakiniku chain Yakiniku Rikimaru opens its first location in Tokyo
Popular Osaka all-you-can-eat yakiniku chain Yakiniku Rikimaru opens its first location in Tokyo

SoraNews24

time7 hours ago

  • SoraNews24

Popular Osaka all-you-can-eat yakiniku chain Yakiniku Rikimaru opens its first location in Tokyo

In celebration of its opening, diners can also receive 20 percent off their bill if they hurry. A new yakiniku (grilled meat) challenger from the western Kansai region of Japan arrived in the eastern Kanto region earlier this month, and our resident Japanese-language reporter and yakiniku enthusiast Ahiruneko was super excited to scope out the new place for himself. With eight locations in Osaka, all-you-can-eat yakiniku chain Yakiniku Rikimaru just opened its first restaurant in Tokyo's popular Ikebukuro district. It's on the fifth floor of a building directly across from the main building of the Seibu department store and East Exit of Ikebukuro Station. When Ahiruneko visited, he was greeted by congratulatory displays of flowers at the restaurant's entrance celebrating the successful opening of the Tokyo location. His interest was immediately piqued by the three all-you-can-eat course offerings that vary in terms of time and price per person. Here they are summarized: ● Standard Course (green below): 70 minutes/3,498 yen (US$23.70), 90 minutes/3,718 yen, 120 minutes/4,048 yen ● Premium Course (red below): 70 minutes/4,158 yen, 90 minutes/4,378 yen, 120 minutes/4,708 yen ● Wagyu (Japanese beef) Course (black below): 70 minutes/5,258 yen, 5,478 yen, 5,808 yen While the Standard Course comes with unlimited karubi (short ribs), harami (skirt steak), and rosu (loin), Ahiruneko also wanted to sample the tan (tongue) and steak on this occasion, so he opted for the slightly more expensive Premium Course for 120 minutes. Next, he needed to choose what to do for drinks. Since he was already feeling a bit extravagant on this day, he decided to go all-out for an all-you-can-drink course, too. There are three plans to choose from based on time and whether alcoholic drinks are included or not: ● 70 minutes: alcohol included/1,320 yen, soft drinks only/550 yen ● 90 minutes: alcohol included/1,430 yen, soft drinks only/583 yen ● 120 minutes: alcohol included/1,540 yen, soft drinks only/638 yen ▼ Here's a closer look at the drink menu in Japanese. Items with a star next to them are included in the all-you-can-drink plans. Since Ahiruneko had already selected the 120-minute all-you-can-eat plan, he also sprung for the longest 120-minute alcohol-included drink course, and kicked things off with a refreshing draft beer. Then it was time to order his specific meat selections through the provided tablet. He figured he couldn't go wrong with salted beef tongue as his first dish. It sizzled tantalizingly as he dropped it on the tabletop grill and watched it slowly brown and curl around the edges. Taking a bite, he was shocked at the meat's high quality for an all-you-can-eat plan, which often tend to favor quantity over quality. He then decided to order an assortment of four popular cuts of beef, which he grilled one by one and then savored to the fullest extent. ▼ Harami ▼ Karubi ▼ Thickly cut steak ▼ Loin The loin in particular had amazing marbling that he admired prior to throwing it on the grill. Upon tasting it, it was fatty, tender, and had a strong umami flavor. Once again, he could hardly believe that this was all-you-can-eat quality beef. Partway through eating, he also began drinking makgeolli (a Korean rice wine) and continued with that as his beverage of choice for the rest of his meal. At one point, something at the table next to Ahiruneko's caught his eye. That table had apparently ordered the Wagyu Course and a server was torching their slices of wagyu right before their eyes. It made him slightly regret not springing for that most expensive option, but there would always be a next time. He was also somewhat mollified to learn that his Premium Course included leftover bits of wagyu after it had been sliced. They were heavenly, perhaps as to be expected. Of course, Ahiruneko was nowhere near being done, and he asked the server for some additional recommendations from what was included in his plan (which are detailed below). ▼ Rikimaru marinade harami steak ▼ Tripe ▼ Chanja (a Korean dish of salted and spicy cod entrails) ▼ Reimen (chilled noodles) with nori (seaweed), a common dish to eat at the very end of a yakiniku meal In summary, Ahiruneko was very pleased with his experience at Rikimaru. He notes that it feels more like a bona fide yakiniku specialty restaurant than many other casual yakiniku eateries because rather than trying to pack the menu with novel variety, Rikimaru focuses on a smaller number of higher-quality dishes that would likely appeal to yakiniku purists. Consequently, it may not be the best restaurant choice for families with very small children, but for an adult gathering, it would be hard to beat. A couple of his other observations were that most of the dipping sauces have a thick consistency, which may be polarizing for some people. Also, as he entered the second hour of his time limit, the service became noticeably slower. That last point might be due to the restaurant becoming full very quickly after opening on this day, though. When he was finally ready to pay the bill, the total should have come to 6,248 yen given the 120-minute all-you-can-eat and all-you-can-drink courses he had selected. However, he was pleasantly surprised to learn that thanks to a special promotion through July 31 celebrating the opening of this first Tokyo location, he received a 20-percent discount and only ended up paying 4,998 yen. It was a sweet deal that also stung a little bit because then he thought that he really should have sprung for the most expensive Wagyu Course. For any readers who would like to take advantage of this deal while it lasts, Ahiruneko strongly recommends making a reservation in advance–otherwise, there might be a long wait to get in. Of course, if you get too bored in the meantime, you could also check out the fairly new tanuki soba stand-and-eat restaurant just a short walk away instead. Restaurant information Yakiniku Rikimaru (Ikebukuro East Exit branch) / 焼肉力丸(池袋東口店) Address: Tokyo-to, Toshima-ku, Minami-Ikebukuro 1-22-2 FLC Building, 5th floor 東京都豊島区南池袋 1-22-2 FLCビル5F Open 4 p.m.-12 a.m. Website All images © SoraNews24 ● Want to hear about SoraNews24's latest articles as soon as they're published? Follow us on Facebook and Twitter! [ Read in Japanese ]

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store