Colour psychology – the shade that makes you most attractive & 2 ‘forgettable' hues you should never wear on a date

The Sun

4 days ago

CHOOSING what to wear on a date can be tricky - but maybe you should be paying more attention to the colour than the style.
A Personal Stylist and Colour Theorist has revealed the surprising psychology of colour when it comes to first impressions, attraction, and yes, getting a second date.
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Donna Cameron, who teamed up with Fashion brand Gingham & Heels, shared: 'Clothing is communication.
'And colour is one of the most powerful parts of that.
'If you feel awkward in what you're wearing, it shows. But if you feel great, it shows even more.'
So which ones will give you the greatest chance of success on a date…
AVOID RED
Red might be the universal colour of love, but according to the leading colour theorist, wearing it on a first date could be a mistake.
While red is linked to power and passion, Donna said it is 'risky' and doesn't suit everyone.
It could also send the wrong message, as it is linked to 'power'.
EYE COLOUR TRICK
A simple but powerful trick to appear more magnetic is to wear your eye colour, as it 'draws people in instantly.'
Donna shared: 'The best colour to wear on a date really depends on your individual colouring.
'But a simple tip? Wear the colour of your eyes as it always makes them pop and draws people in.
Primark's mini dress is a copy of a £135 designer version - it'll give you a gorgeous hourglass figure & perfect for date night
'Blue-eyed? Try navy or sky blue. Brown-eyed? Earthy browns or bronze tones are flattering.'
MAGIC COLOURS
The Colour Theorist said there are some colours which 'flatter almost everyone.'
Donna added: 'Warm blues, teals, aquas, and turquoises suit almost everyone.
'They're that sweet spot between warm and cool tones, like denim, and they go with everything.'
BE CAREFUL WITH BLACK
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While black might seem like a safe bet, it's not necessarily ideal.
Black isn't banned, but if styled wrong, it can age you or make you seem closed off.
Donna shared: 'Black is elegant, yes, but it can also be heavy or draining, especially as we age.
'To wear it well, you usually need more makeup, and you need to consider texture and silhouette.'
FORGETTABLE HUES
So what's worse than black? Grey and beige may make you blend in too much and be 'forgettable.'
'Muted greys and washed-out neutrals,' says Donna.
'They often signal that someone doesn't want to stand out, which isn't the message you want to send on a first date.'
COLOURS TO AVOID
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Donna also warns against divisive shades like orange and purple.
She said: 'People tend to love them or hate them; there's not much middle ground. And that strong reaction might not work in your favour.'
However, the stylist said that despite this, she said it is most important to opt for colours that make you feel good.
She added: 'Wear colours that make you feel good. Confidence is always the best outfit.'
DRESS FOR YOUR VIBE
Beyond just matching your personal colouring, Donna suggests thinking about the vibe you want to give off.
'If you're going for a soft, feminine feel, light pastel tones are perfect,' she says.
'Want to come across as elegant and put-together?
'Try deeper shades like burgundy or olive.
'And if you're aiming for something more fun and high-energy, bright, bold colours can help you look more open and approachable.'
Top dating trends of 2025
Swamping: When you find someone you can comfortably share your 'swamp' with and let go of the pressure to be anything but your true authentic self.
No-habiting: When you choose to wait longer to move in with your partner because you value your personal space.
Fiscal Attraction: When you won't settle for less and you're seeking a match who is financially secure and who you find attractive.
Rejuve-dating: When you cast away the blues and grow from past experiences so you can fully embrace the future of your dating journey.
Thrift-matised: When you like to go on dates but hit that sweet spot between being cheap and frugal. Hidden gems, loyalty cards - these are all your type on paper.
Loud-dating: Cutting to the chase, being open and to the point with what you want so you don't waste your time.
Marmalading: When you literally put your other half 'before anything else', much like Britain's most beloved bear's love for marmalade.
Digital Ex-pression: The stage after a break-up when you are done grieving and turn to social media to share how you are healing to confidently get back out on the dating scene.
Fine-wining: Proactively finding people to date who are older than you and who've aged just like a fine wine.