Dolce & Gabbana's Relaunched Their Iconic Light Blue Perfume for 2025
Which is exactly why I found myself in Capri, Italy (I know, poor me) for a 72-hour Mediterranean getaway that doubled as the ultimate fragrance fête. We're talking yacht parties on the Amalfi Coast, pasta-and-pizza-fueled dinners, and copious amounts of dancing under the stars. The new faces of the fragrance—supermodel Vittoria Ceretti and White Lotus actor-slash-heartthrob Theo James—were there too.
But beyond the glamorous setting and the glittering guest list, this relaunch marks a major shift for the brand. Dolce & Gabbana Beauty is stepping boldly into its next era—honoring Light Blue's beloved DNA while making it richer, sexier, and more modern. It's not just about smelling good anymore—it's about feeling unforgettable.
And whether you've been riding with Light Blue since its OG days (it launched back in 2001) or are just now getting acquainted, trust me when I say: you're going to want to know what's new.
So let's break it down! Here are the five things you absolutely need to know about the relaunch of Light Blue Eau de Parfum:
1. It's deeper, but still light.Let's be real: the original Light Blue is iconic for a reason. That crisp lemon-meets-green-apple top note combo? Chef's kiss. But the eau de parfum relaunch turns the volume way up while still honoring the fresh DNA we all know and love. This time around, perfumer Olivier Cresp added creamy ambrette seed and a musky, woodsy base that lingers. Plus, D&G has also launched Capri In Love, a new eau de parfum—one for men and one for women —to further underscore this new chapter of scent for the house. It's a spicy floral with notes of jasmine tea and apple that was crafted by Emilie Copperman. The bottles are beyond beautiful with an iconic blue majolica print. Just stunning!
2. Vittoria Ceretti is the moment.Vittoria Ceretti looks like a Mediterranean dream in the campaign, rocking a white-hot bikini, hair slicked back, and skin glowing. She embodies that effortless, radiant energy Light Blue is known for—modern, magnetic, and completely unforgettable. It's crazy to think she wasn't always a perfume girlie. 'I'd wear it once or for like an evening, but now it's become part of my beauty routine,' Vittoria told Harper's Bazaar. Glad this new scent is turning the tide for her.
3. Theo James = swoon.Yes, ladies, gents, and everyone in between—that Theo. The actor (and resident hottie) steps into the role of the face of new Light Blue Pour Homme, and he's bringing the heat. The campaign leans into that classic Dolce & Gabbana masculinity that model David Gandy held down for so long: rugged, sun-tanned, irresistibly moody. But Theo also adds a softness—like he's the type of dude who smells amazing and remembers your favorite flowers are hydrangeas. He told Elle that he definitely did a bit of work to get ready for this iconic moment. 'I did not eat much pasta. I'm not a spring chicken, so I vaguely keep in shape. But there's a difference between vaguely keeping your shape and then suddenly wearing tiny white pants in front of 100 people filming you. But that's part of that job.' Ugh. Marry me.
4. It's designed to last.One of the most exciting upgrades? Longevity. Let's face it—sometimes citrusy fragrances fade by lunch. But this new version is built for all-day wear, thanks to its richer base and smart reformulation. Think a single spritz in the morning that still turns a head to two at happy hour. It's wearable for everything from breezy beach days to rooftop dinner dates. Translation: She works overtime.
5. The bottle is classic, with a twist.The frosted glass bottle we all recognize has been zhuzhed up. The shape remains the same—thank goodness—but the accents are sleeker, with polished silver detailing and a deeper blue cap that nods to the fragrance's new richness. It's the kind of bottle you want to display, not stash. Like a little piece of Capri on your vanity. Chic, timeless, and so, so photogenic. My bottle reminds me every day that I need to manifest another trip back to that magical place!
Julee Wilson is Beauty Editor at Large at Cosmopolitan. Previously, Julee was Beauty Director at Cosmo and Global Beauty Director at Essence and has held various editorial positions at Huffington Post and Real Simple. She counts herself lucky AF that she gets to play with beauty products for a living and tell dope stories. And if you're as obsessed with beauty as she is, make sure to follow her on Instagram for plenty of product recs, natural hair inspo, skincare testing, and Black girl magic shenanigans.
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