
Simcheong reimagined: Genre-bending pansori theater is born
"Simcheong" is a story every Korean child grows up with — a tale of devotion, sacrifice, filial piety and transformation, told and retold in countless variations. Among them is "Simcheongga," the pansori version — Korea's traditional form of musical storytelling accompanied by a "gosu," or drummer. Even within pansori, multiple versions exist, each offering its own take on the enduring narrative.
This year, the story of Simcheong is being reimagined as something entirely new: a pansori theater production that blends operatic structure with traditional Korean storytelling. Spearheading the production is Yona Kim, a Korean director based in Germany, known for her approach of crossing cultures as well as genres.
Kim was named director of the year by Opernwelt in 2017, nominated for Germany's prestigious Faust Award in 2011 and 2020 and received critical acclaim for her production of 'Tannhauser' with the Korea National Opera in 2024.
'I've long been someone who has lived outside the boundaries,' Kim told reporters during a press conference on April 10. 'It feels like I'm crossing the borders of genre, like opera, and of language. There's a sense of anticipation, but also a bit of anxiety — like I'm standing on a border.'
'We often think of Simcheongjeon as uniquely ours, but Simcheong is both deeply Korean and universally human. Stories that mirror the structure of Simcheong are everywhere. Societies have always demanded sacrifice from the weak,' Kim explained, citing characters who sacrifice themselves for their blind fathers — such as those in Greek tragedies, like Antigone and Electra, as well as in German fairy tales.
Yet this new Simcheong is not merely a victim. Drawing on her experience of reinterpreting classical works on global opera stages, Kim portrays Simcheong as a metaphor for someone who, rather than simply sacrificing for her father, chooses to stand for those even weaker than herself — someone who refuses to give up her beliefs and ideals. The blind father is reimagined as a symbol of patriarchal power and elite privilege, blind to the realities around him, Kim noted.
With this production, Kim hopes to provide an outlet for a global audience to immerse themselves in a universal story, regardless of its genre definition.
'I don't want to assign a genre label to this work — not yet. I don't think I can. We're still in the process of discovering what it is.'
'I want even those who know nothing about pansori — regardless of their nationality, background, status, gender or age — to come in, spend about two hours and simply immerse themselves in a different world,' Kim added. "I hope they dive into the sea of storytelling, feel something, think something, and then come back out — that's all I wish for."
'At its core, this is undeniably a theatrical art form that expresses human stories and emotions,' Kim explained. 'So we decided to simply title it 'Simcheong,' and underneath it, we added just one line: Pansori Theater.'
Joining the creative team are celebrated European talents: costume designer Falk Bauer, set designer Herbert Murauer, video director Benjamin Lutke and assistant costume designer Frank Schonwald. The production also features music by composer Choe Uzong and vocal compositions by Han Seung-seok.
The pansori will be performed by members of the National Changgeuk Company as well as independent performers selected through recent open auditions. Over 130 performers will take the stage in this large-scale co-production between the National Theater of Korea and the Jeonju International Sori Festival.
The show will premiere at the Sori Arts Center of Jeollabuk-do in Jeonju, North Jeolla Province, on Aug. 13 and 14, then move to Seoul's National Theater of Korea on Sept. 3 and 6.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Korea Herald
2 hours ago
- Korea Herald
'We're seeing AI-enhanced workflows, not replacement': Storytek CEO Sten-Kristian Saluveer
AI takes center stage as Bucheon Film Festival explores cinema's future BUCHEON, Gyeonggi Province -- The 29th Bucheon International Fantastic Film Festival opened Thursday with a bold statement on cinema's future, selecting as its opening film "About a Hero" -- a hybrid documentary by Piotr Winiewicz featuring an AI-generated screenplay trained on Werner Herzog's complete filmography. The festival's commitment to exploring artificial intelligence runs deep, with 11 AI films among its 217-title program and a three-day conference dedicated to examining how the technology is reshaping creative processes in cinema. Sunday marked the first day of the festival's AI conference at Bucheon Art Center, bringing together industry pioneers, technologists and policymakers to examine practical applications and future implications of AI-driven production. The sessions revealed both the technology's rapid development and the film industry's varied responses to its integration. Sunday's conference began with presentations from leading Korean producers working with AI technology. Roy Oh, who runs the YouTube channel Oddy Studio, premiered his short film "Color My Garden," a biographical piece about Frida Kahlo told from the artist's perspective. The film, created using tools like Midjourney and Runway, showcased the creator's signature style of blending classical art with contemporary settings. While the film at times exhibits the uncanny sleekness and occasional awkwardness of AI-generated content -- repetitive compositions, abrupt cuts between scenes -- moments of genuine visual innovation were palpable, particularly in sequences showing flowers blooming from Kahlo's body. "It's not just what AI makes, it's how we make AI tell your story," Oh said, describing his week-long production process that treats AI collaboration like "writing a book in real time." Lee Sang-wook of MBC C&I Content Lab followed with a demonstration of AI's integration into traditional television production, showing how his team enhanced space scenes in a TV show by combining AI-generated visuals with live actors. Viewers who watched the show responded positively to the hybrid approach. "Starting from prompts, we can now visualize concepts that would have cost millions," Lee said. His lab, launched in 2024, runs training workshops for aspiring creators and has produced several award-winning AI films, including "Mateo," which won the grand prize at Korea's first AI International Film Festival. The afternoon panel discussion, originally intended to focus on AI, quickly pivoted to broader industry concerns about Korea's declining theater attendance and competition from streaming platforms. Featuring festival director Shin Chul, French National Cinema Center President Gaetan Bruel and producer Lee Dong-ha, the conversation centered on Korea's struggling film industry and potential lessons from France's protective measures. Bruel outlined the French government's comprehensive support system, including mandatory "holdback" periods that reserve theatrical releases for four months before they are available for streaming. In Korea, films often appear on platforms within weeks of theatrical release. "In France, we had 181 million tickets sold last year — only a 10 percent decrease from pre-pandemic levels," Bruel noted, comparing it to Korea's nearly 50 percent drop. He emphasized that, in France, people with the most streaming subscriptions are often the most avid moviegoers. The French model mandates streaming platforms reinvest part of their revenue into local content -- a system that generated €900 million for 180 projects by 140 independent production companies. When asked about AI's impact on cinema's future, Bruel expressed measured skepticism. "Cinema is about emotions, about the infinite complexity of dialogue," he said. "While AI brings new possibilities, I have more reasons to be concerned than enthusiastic. The risk is reducing the extent of creativity." The day's most practical analysis came from Sten-Kristian Saluveer, CEO of Storytek and Strategic Advisor for Cannes NEXT, who delivered a recorded lecture mapping AI's integration across global film production. His presentation showcased how major festivals beyond BIFAN have adapted, with Rotterdam and Tribeca now accepting AI films in their official competitions. Saluveer highlighted the evolution from "AI artists" to "AI studio directors" -- creatives who combine traditional filmmaking knowledge with technical expertise. Major studios now use AI for pre-visualization, with one TV series generating 24 VFX shots in a single day versus weeks it would take using conventional methods. "We're seeing AI-enhanced workflows where the technology supports rather than replaces traditional filmmaking," Saluveer explained. The applications extend beyond visual effects into budgeting, script development and regulatory compliance -- what he termed a comprehensive "optimization paradigm." Genre filmmaking would particularly benefit from this trend, with tools like Veo helping independent horror directors create proof-of-concept materials previously requiring studio backing. Looking ahead, Saluveer predicted the rise of AI-transparent filmmaking within a few years, in which the technology becomes as ubiquitous and routine as digital cameras. "Instead of thinking narrowly about AI producing visual content, it's becoming a huge optimizer," he said, emphasizing that success requires investing in talent development over the acquisition of tools. "Great filmmakers powered with AI will make great AI films. Underskilled filmmakers will ultimately make bad films."


Korea Herald
6 hours ago
- Korea Herald
Why YG Entertainment needs a breakthrough group – now more than ever
With its last mega-act launched in 2016, the K-pop giant is racing to build the next big thing as legacy stars lose momentum YG Entertainment, once home to Korea's most influential K-pop groups, is under mounting pressure to develop its next major intellectual property. While the company remains one of the so-called "Big Four" K-pop agencies — alongside SM, JYP and Hybe — it has yet to introduce a new act that rivals the global dominance of its legacy stars. The last truly game-changing group YG Entertainment debuted was Blackpink, nearly a decade ago in 2016. Since then, it has launched Treasure in 2020 and Babymonster in 2024. However, neither has reached the level of superstardom expected from a YG act. Only Babymonster is positioned to carry the YG banner forward — and even that momentum is fragile. According to K-pop Radar, which tracks global artist data, only Blackpink and Babymonster made the Korean top 20 list for 2024, in 14th and 19th place, respectively. The rankings, released in February, showed Blackpink dropping one spot from last year — edged out by the return of BTS members Jin and J-Hope from military service — while still maintaining a strong presence. Babymonster made a notable leap, entering the top 20 for the first time after being unranked in 2023. On the global chart, by contrast, BTS and Blackpink remained in the top tier, while Babymonster showed remarkable growth by securing the No. 4 spot. Other YG acts like Treasure and Winner failed to appear in either ranking. Big Bang, now a trio following the departures of Seungri and T.O.P, also did not make the global list. On the International Federation of the Phonographic Industry's 2024 list of the world's top 10 recording artists, no YG acts — not even Blackpink — were featured. The only K-pop groups that made the list were Seventeen of Pledis Entertainment at No. 3 and Stray Kids of JYP Entertainment at No. 5. While Babymonster has gained visibility on global charts, public perception suggests otherwise. 'For a girl group from one of the industry's top agencies, Babymonster hasn't stood out compared to similarly timed debuts,' said music critic Lim Hee-yun. 'It's been nearly two years since Babymonster's debut, and neither Treasure nor Babymonster has shown particularly remarkable growth. YG needs to try again.' Financial indicators reflect this as well. Despite Babymonster's recent releases, the group's impact on YG Entertainment's stock performance has been negligible. Blackpink remains YG Entertainment's most valuable asset. In August 2023, the company initially failed to secure a full-group contract renewal with the quartet, signing only individual activity agreements instead. During the months of uncertainty that followed, YG posted an operating loss of 20.5 billion won ($15 million). The full-group contract was eventually renewed in December, but the episode underscored just how critical Blackpink is to the company's financial stability. Last month, optimism returned when YG announced upcoming activities for Blackpink and other artists. The company's stock jumped from 87,000 won on June 27 to 95,200 won on July 1, but dipped again following renewed public scrutiny over Yang's trial for alleged luxury goods smuggling. The fact that Blackpink's group activities still move the needle underscores how little YG Entertainment has done to secure a generational handoff. YG Entertainment's historical strength came from betting big on high-impact acts. But in today's hypercompetitive K-pop market — where even mid-tier agencies are churning out breakthrough talent — waiting for another Blackpink-tier hit may no longer be a viable strategy. YG Entertainment is currently betting heavily on the launch of its next rookie girl group set to debut later this year. Yang has described the group as 'the new protagonists of YG's girl group legacy,' signaling a make-or-break moment for the agency. 'Hundreds of groups debut every year,' Lim said. 'Even if you have a strong lineup, it's important to nurture the next group early. That's how you build a sustainable revenue model. Loyal fans — the core consumers of K-pop — expect high moral standards and emotional dedication from artists. A single controversy can alienate them, or cause them to shift to a newer, more appealing rookie.'


Korea Herald
7 hours ago
- Korea Herald
Design Miami to be held at Seoul's DDP in September
World-renowned design fair to hold first exhibition in Asia titled 'Illuminated: A Spotlight on Korean Design,' Sept. 1-14 As South Korea's dynamic design scene steps into the global spotlight, Design Miami is coming to Seoul in September, marking the design fair's first-ever exhibition in Asia. The Seoul Design Foundation is teaming up with the world-renowned design fair to host an exhibition titled "Illuminated: A Spotlight on Korean Design" at the Dongdaemun Design Plaza in Jung-gu, central Seoul -- a landmark designed by Zaha Hadid -- from Sept. 1 to Sept. 14. Celebrating its 20th anniversary this year, Design Miami serves as a global platform for collectible design, bringing together a diverse network of galleries, designers, brands, experts, collectors and design enthusiasts through a variety of curated events and experiences. Each Design Miami fair features museum-quality 20th- and 21st-century furniture, lighting and objets d'art from the world's top expert-vetted galleries, as well as showcasing immersive design collaborations with well-known brands. The upcoming exhibition will be held at the Yigansumun Exhibition Hall, a multipurpose hall at DDP that hosts a wide range of programs, including design exhibitions, performances and other events. Utilizing both floors of its 1,000-square-meter indoor space and the outdoor plaza, the exhibition will create a multilayered and dynamic experience for visitors. The exhibition centers on the theme "Illuminated," exploring how light brings clarity and brilliance. It will showcase a diverse collection of innovative artworks that highlight Korea's distinctive design identity and creativity. The exhibition will showcase Korea's finest design works to a global audience, boost DDP's reputation as a leading design hub, and open doors for broader partnerships between Korean designers and international brands, according to the Seoul Design Foundation. "We hope that the fair will highlight South Korea's vibrant cultural presence and showcase Seoul's potential as a leading creative city," Cha Kang Heui, the CEO of the Seoul Design Foundation, was quoted as saying in a press release.