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Marc Benioff Buys Stake in Influencer Agency Whalar at $400 Million Valuation

Marc Benioff Buys Stake in Influencer Agency Whalar at $400 Million Valuation

Bloomberg15-05-2025
Whalar Group, which helps social-media stars find sponsorship deals, raised money from a group of investors including Salesforce Inc. Chief Executive Officer Marc Benioff at a valuation of $400 million.
Other investors include Neal H. Moritz, producer of The Fast and the Furious films, and the e-commerce company Shopify Inc., according to a statement from New York-based Whalar on Thursday. The valuation was provided by a spokesperson.
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