Bloomberg Daybreak: Europe 06/06/2025
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Associated Press
28 minutes ago
- Associated Press
Invisio Solutions Exposes The 'Traffic Trap' and Launches Integrated SEO + PPC Strategy for Sustainable Digital Growth
07/02/2025, London, UK // KISS PR Brand Story PressWire // Invisio Solutions, a leading performance marketing agency, has unveiled a bold new approach to digital advertising. The agency challenges industry norms by calling out traditional PPC-only marketing strategies that emphasize traffic volume over meaningful conversions. 'Traffic alone doesn't pay the bills, conversions do,' said a spokesperson at Invisio Solutions. 'We've stopped selling clicks and started measuring what truly matters: profit per click.' Invisio's new strategy is built around an integrated PPC + SEO model designed to fuel both immediate results and long-term growth. As a results-driven PPC Specialist, the agency's performance-first philosophy stems from first-hand experience with eCommerce brands stuck in a cycle of high ad spend and low ROI. One recent client case saw a dramatic turnaround in just three months: The results were made possible through strategic ad overhaul, CRO improvements, and revitalized email flows. But the real breakthrough came when Invisio combined paid insights with Technical SEO Services, yielding a 150% boost in organic traffic and conversion rates that matched or exceeded those from paid campaigns. 'Relying on PPC alone is like sprinting on a treadmill—lots of effort, minimal progress,' the spokesperson added. 'We wanted lasting momentum, and the answer was a synchronized, full-funnel strategy.' Why the New Model Works: By aligning ad groups with organic content, Invisio reported: Invisio's hybrid model is especially appealing to brands seeking SEO Services for Small Business, those who have often been overlooked by larger agencies. By functioning as a data-led B2B SEO Agency, Invisio is helping companies scale their presence through smarter, more integrated digital campaigns. Invisio is now offering free SEO + PPC audits for businesses looking to escape the 'traffic trap' and adopt a scalable, conversion-focused strategy. About Invisio Solutions Invisio Solutions is a UK-based digital performance agency that combines paid media, technical SEO, CRO, and content strategy to drive measurable business outcomes. Their mission: to make digital marketing accountable—by turning clicks into conversions and strategy into scale. For media inquiries, audits, or interviews, please contact: Mitesh Patel Email: [email protected] Website:
Business Insider
33 minutes ago
- Business Insider
Mahama's winning streak? Ghana's inflation hits lowest levels in 4 years
Ghana's inflation rate has continued to fall, reaching its lowest level in more than four years, indicating that the West African country's economic recovery may be gaining momentum. Ghana's inflation rate dropped to 13.7% in June, marking its lowest level in over four years. Food inflation decreased substantially from 22.8% in May to 16.3% in June, with non-food price growth also slowing. This decline is part of a six-month consecutive downward trend, showcasing economic recovery momentum. According to the latest Ghana Statistical Service figures, annual inflation fell drastically to 13.7% in June, down from 18.4% in May. This is the sixth consecutive monthly fall, and the lowest reading since late 2020. In Accra, the cedi remained steady at 10.35 to the dollar at 10:19 a.m, as reported by Bloomberg. Food inflation dropped from 22.8% in May to 16.3%. Iddrisu reported that the growth in non-food prices slowed to 11.4% from 14.4% the previous month. The monetary policy committee of the central bank will make its next interest-rate announcement on July 23. Given the more benign inflation reading, it might be able to reduce borrowing costs. Government Statistician Alhassan Iddrisu revealed the statistics in Accra on Wednesday, citing the country's stronger currency and favorable external conditions as important factors in alleviating inflationary pressures. A similar trend last month indicated that consumer inflation fell to 18.4% in May from 21.2% in April, highlighting a steady disinflationary pattern since the beginning of the year. Iddrisu had also voiced confidence that inflation would continue to fall, given the current macroeconomic conditions. Political backdrop and policy implications of the John Mahama administration President John Mahama, who came to power earlier this year, has led the country to positive inflation rates. Since assuming office, Mahama's administration has prioritized budgetary restraint, currency stability, and export growth as important drivers of economic development. Ghana's capacity to maintain this development will be dependent on a number of factors, including continuing currency stability, good fiscal management, and favorable commodity prices. Ghana, as one of the few African economies displaying significant indicators of macroeconomic stability in 2025, is providing a positive signal to both domestic and foreign investors.
Yahoo
37 minutes ago
- Yahoo
Biggest US Banks Boost Payouts After Lighter Fed Stress Test
(Bloomberg) — Wall Street's largest lenders boosted their dividends after passing this year's Federal Reserve stress tests, a hurdle that regulators made easier to clear by softening some of the requirements laid out in previous years. Struggling Downtowns Are Looking to Lure New Crowds NYC Commutes Resume After Midtown Bus Terminal Crash Chaos California Exempts Building Projects From Environmental Law What Gothenburg Got Out of Congestion Pricing Goldman Sachs Group Inc. (GS) and Morgan Stanley (MS) were among firms that raised quarterly payouts after the Fed's annual review last week, and shares of both banks hovered near record highs Wednesday. JPMorgan Chase & Co. (JPM), Bank of America Corp. (BAC), Citigroup Inc. (C) and Wells Fargo & Co. (WFC) also boosted their dividends. In addition, JPMorgan's board authorized a $50 billion share buyback, and Morgan Stanley reauthorized a multiyear share repurchase program of as much as $20 billion, with no expiration date. Morgan Stanley advanced as much as 1% to a record $142.43 at mid-morning in New York, while Goldman Sachs rose 1.3% to an all-time high of $715.29. Citigroup was an outlier, dropping 0.2% for the only decline in the 24-company KBW Bank Index. The Fed's exam — a product of the 2008 financial crisis — showed that all of the banks examined would maintain enough capital to withstand a hypothetical economic downturn. The review tends to set the tone for how aggressive banks are in returning capital to shareholders through dividends and buybacks. It requires banks to consider hypothetical crisis scenarios and estimate the losses they might face based on their books of business. All 22 banks comfortably passed last week after determining they would withstand more than $550 billion in losses. The results showed that 'large banks are well positioned to weather a severe recession,' the Fed said. The scenario in this year's tests led to lower loan losses in a less severe scenario, due to the mild slowing of the US economy in 2024, among other factors. The results were also affected by lower private equity losses and higher net revenue. The Fed announced last year that it planned to make changes to its process, and in April unveiled a proposal to average results over two years when setting capital requirements. Fed Vice Chair for Supervision Michelle Bowman has said that potential changes would help the agency address the 'excessive volatility in the stress test results and corresponding capital requirements.' In that same vein, the Fed also unveiled plans to decrease what's called the enhanced supplementary leverage ratio, which requires banks to hold a certain amount of capital relative to their assets. —With assistance from David Scheer. (Updates with share performance in the second and fourth paragraphs.) SNAP Cuts in Big Tax Bill Will Hit a Lot of Trump Voters Too How to Steal a House America's Top Consumer-Sentiment Economist Is Worried China's Homegrown Jewelry Superstar Pistachios Are Everywhere Right Now, Not Just in Dubai Chocolate ©2025 Bloomberg L.P. By subscribing, you are agreeing to Yahoo's Terms and Privacy Policy Sign in to access your portfolio
