From Sacred Trails To Scenic Tours: Understanding Amarnath Yatra's Impact On Tourism
Every year, the Amarnath Yatra weaves together devotion, endurance, and an unmistakable economic upswing for Jammu & Kashmir. This sacred pilgrimage to the Amarnath Cave, nestled deep within the Himalayas, doesn't just move pilgrims; it powers an entire region's tourism economy.
'The annual Amarnath Yatra is not only a spiritual pilgrimage but the life-giving soul of the economy of Jammu & Kashmir," says Mr. Ravi Gosain, President of the Indian Association of Tour Operators (IATO).
Pilgrims Powering Local Prosperity
In the June-July window, more than three lakh pilgrims descended upon the valley, triggering a cascade of benefits across transport, hospitality, food services, and the local handicrafts market. 'Hotels, guesthouses, and homestays were overflowing, while local vendors and artisans had a hefty business," Mr. Gosain shares. The towns of Pahalgam and Baltal came alive with the energy of visitors, creating an unusually extended high season for surrounding tourist hotspots.
Srinagar, thus extending the tourist season," says Mr. Gosain.
This blend of spiritual travel and leisure tourism has led to tangible infrastructural gains: improved roads, enhanced healthcare access, and better mobile connectivity, which benefit both locals and tourists year-round.
Challenges on the Trail: Managing Security and Sustainability
Yet, the pilgrimage isn't without its hurdles. Environmental degradation, waste management, and safety remain key concerns. 'Security was the major concern, and therefore, to ensure safety, 50,000 security personnel were deployed after the terrifying recent events in Pahalgam," he notes.
'It's not just an annual recurrence, but an occasion of the local community coming together with new hope, offering visitors the best holiday experience," adds Mr. Gosain.
The Amarnath Yatra stands as a vivid example of how faith-fueled travel can shape a region's economy, cultural exchange, and community spirit.
view comments
Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
News18
3 hours ago
- News18
Czech Republic president meets Dalai Lama in Ladakh
Leh, Jul 27 (PTI) Czech Republic president Petr Pavel on Sunday met Tibetan spiritual leader Dalai Lama in Ladakh, an official said. This is for the first time that a sitting head of a state has visited India to meet his holiness Dalai Lama, who had reached Leh on July 12 on a month-long tour of the Union Territory. 'President Petr Pavel of the Czech Republic met with His Holiness the Dalai Lama this morning in Leh, Ladakh, India. During the meeting, the President extended his warm congratulations to His Holiness on the occasion of his 90th birthday," the office of the spiritual leader posted on X. The official handle run by the name of Dalai Lama also shared the picture of the meeting late tonight. PTI TAS NB NB Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
News18
3 hours ago
- News18
Russia starts direct commercial flights between Moscow, Pyongyang
Moscow, Jul 27 (AP) Russia on Sunday opened a regular air link between Moscow and Pyogyang, a move reflecting increasingly close ties between the two countries. The first flight operated by Russian carrier Nordwind took off from Moscow's Sheremetyevo airport carrying over 400 passengers. Russia's Transport Ministry said there will be one flight a month to meet demand. Russian Foreign Minister Sergey Lavrov, who visited North Korea's new Wonsan-Kalma beach resort earlier this month to meet with North Korean leader Kim Jong Un, promised to encourage Russian tourists to visit the complex. The resort, which can accommodate nearly 20,000 people, is at the centre of Kim's push to boost tourism to improve his country's troubled economy. North Korea has been slowly easing the curbs imposed during the pandemic and reopening its borders in phases. But the country hasn't said if it would fully resume international tourism. Regular flights between Russia's eastern port city of Vladivostok and Pyongyang reopened in 2023 following a break caused by the coronavirus pandemic. Russia and North Korea have sharply expanded military and other ties in recent years, with Pyongyang supplying weapons and troops to back Russia's military action in Ukraine. (AP) RD RD First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Hindustan Times
4 hours ago
- Hindustan Times
Lost in Kanwar noise, devotion to the divine
Let me share three snapshots from the biggest pilgrimage during the monsoon season in North India. Scene 1: Modinagar, Ghaziabad district: The Kanwar procession stood still with hundreds of devotees clapping and surrounding a woman and her physically challenged husband chanting 'Har Har Mahadev'. The reason? This villager, Asha Devi, was undertaking Kanwar pilgrimage carrying her husband on her back. She believed it would not only cure him of his disability but also fetch him a job. Scene 2: Lachhiwala in Dehradun: A large contingent of Kanwariyas is resting with boom speakers playing devotional songs inspired by Bollywood music. A large elephant emerges from the neighbouring Rajaji National Park and charges at them. Utter pandemonium ensues. After flipping a tractor trolley the elephant retreats into the jungle. Wildlife experts say high decibel sounds disturbs the sleep pattern of wild animals, making them irritable and aggressive. Scene 3: Mirzapur: A video of young Kanwariyas in which they are roughing up a soldier has gone viral. The man in uniform isn't giving in. Each time he falls, he gets up to take on his attackers. The video evokes memories of the disturbed areas in Kashmir and the North East. Tell me which one would you like to witness in your neighbourhood. I guess none! I have nothing against the Kanwar processions. I am a Hindu — by birth and in deeds. I have endured long queues leading to the temple in the freezing cold, pouring rains and oppressive heat. I have walked for miles carrying my young children in my arms so they can take a dip at Triveni (the confluence of the Ganga, Yamuna and the mythical Saraswati). Even today I feel rejuvenated and complete after undertaking the Panch Kedar journey performing the rudrabhishek. I have no doubt that 99% of the people participating in such a pilgrimage are inspired by deep devotion to the divine. Unfortunately, miscreants and anti-social elements are able to muscle their way in such journeys of faith targeting passing vehicles and harassing the travellers, sparing not even women and children. They feel no remorse in attacking places of worship of other religions. Reel makers are a class of nuisance in themselves. They desecrate the pious and holy flavour of pilgrimage with flippant and debased behaviour. They aren't alone in abusing faith, traders and politicians alike treat it like a profitable venture. The state of Uttar Pradesh will go for village pradhan (headman) elections this year. The probables have gone out of the way to not only sponsor a large number of young men to undertake the Kanwar pilgrimage but also organised langars (community lunches) along the way. It has resulted in record crowds at Haridwar. The Uttarakhand government says this year 4.5 crore people gathered to procure Ganga water. Last year, the numbers were at 4.14 crore. It's okay to support the kanwariyas but creating inconvenience for others is where it gets tricky. Spare a thought about the ordeal of those living in almost curfew like situations. Going to school becomes a challenge. Businesses and government offices along the way come to a standstill for a fortnight. Even nights don't offer any respite. Loud music played by kanwariya boom boxes creates intense noise disturbing citizens, pets and wildlife alike. Residences along the Kanwar pilgrimage routes with elderly people in need of a good night's sleep bear the brunt of this loud and very public display of devotion. Newborns and toddlers are subjected to intense stress. The traffic jams caused by the large movement of people is a veritable nightmare for the hospital goers and those running to meet a deadline. Religion means peace and well being, not cacophony and chaos. During the past two weeks, I asked many people and found them to be favourably disposed towards the Kanwar pilgrimage. But they were uncomfortable with the growing new trends around this time of the year. The Supreme Court orders are clear that loud music should stop at 11 pm. But these processions seem above the law of the land. Anyone wanting to lodge a complaint is flummoxed whom to approach as senior police officers in uniform are seen attending and pampering the kanwariyas. Such politicisation of the bureaucracy is dangerous. The chief minister of Uttar Pradesh, Yogi Adityanath, who has gone the extra mile to make the Kanwar pilgrimage more comfortable and safe, is aware of the deterioration creeping in to the age-old tradition. It's no surprise that he warned miscreants hiding behind the kanwariyas, insisting that everyone's CCTV footage was available. He said those who are trying to malign the Kanwar yatra will be exposed and their posters pasted everywhere. We should remember that apart from Uttar Pradesh and Uttarakhand, Kanwar yatras are organised in other parts of the country. But these places don't witness such hooliganism. Not only the Kanwar yatra, many religious processions are organised throughout the country on different occasions round the year. Millions attend them but rarely do we witness such chaos and mess. I am reminded of France where once I got a chance to witness a religious procession. I saw thousands of people moving quietly in single files. It set a beautiful example that religion and spiritual peace are complementary. There's no place for noise and nuisance. At that time I thought the oldest religion in the world should also reflect maximum discipline. But why is it lacking? Hinduism and thousands of years of our Hindustaniat (Indian identity) are testimony to the fact that we always deal with our weaknesses and emerge stronger and better. I have firm belief we'll pause, reflect, and recalibrate our approach for restoring the pristine glory of the pilgrimage for present and future generations. Shashi Shekhar is the editor-in-chief, Hindustan. The views expressed are personal.
