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Mallya's Masterclass: 10 Ways To Avoid Blame

Mallya's Masterclass: 10 Ways To Avoid Blame

Buzz Feed10-06-2025
The internet lost its mind when Vijay Mallya made his first-ever appearance on YouTuber Raj Shamani's podcast, Out of Nowhere, after NINE years! The king of good times has returned, and it has people equally confused and entertained with this intriguing episode.
For those who are not aware, Vijay Mallya is an Indian businessman—owner of United Breweries (makers of Kingfisher), Kingfisher Airlines, and founder of the Royal Challengers Bangalore (IPL Cricket Team). He was a prominent figure in India's corporate and social circles.
Things took a major turn when Kingfisher Airlines collapsed due to major debt, and by 2016, Mallya was accused of defaulting on loans over ₹9000 crores — around $1.4 billion USD — borrowed from Indian banks. Authorities alleged that he siphoned off funds and committed financial fraud. However, before he could be arrested, he fled India to the UK and has ever since been in a long and ongoing legal battle for extradition.
Soooo this media appearance is certainly a surprise to Indians after this mess. And just as expected, the episode gave us a LOT of funny and entertaining moments, as Mallya tried to explain his side of the event for 4 hours — which is just him deflecting questions and trying to convince the host that he is a victim of 'false narratives' and 'misinformation' by the media.
My eyes are glued to the screen as Mallya repeatedly says that he is not a 'chor'.
This podcast, however, gave us some true gems. If you want to run away from responsibilities and admit your mistakes, here are 10 phrases to use, as said by the man, Vijay Mallya:
When your mother unfairly grounds you because you told your younger sibling that you would put makeup on them but instead doodled on their face:
Ah, yes, the victim card. If you have ever found yourself surrounded by a narrative that does not suit you, this phrase will save you from owning up to your mistakes.
When the aunties start commenting on your weight and looks:
When someone reminds you of something that you are but don't want to admit to, what do you do? You put it on perception and confuse the heck out of them with this phrase. Also, rude.
When your dad asks you where you 'wasted' your pocket money on:
The ideal response to someone pointing to your mistake is to deflect and remind them of all the good you've done. Because, according to Vijay, no matter how many (or serious) mistakes you make, good will always win over evil.
When your boss sees you partying on your Insta stories when you were off 'sick' and holds a meeting with you the next day:
It's a good phrase for when you're trying to be humble but also want some credit.
When your mother asks when you're going to clean your room for the 10th time:
The best way to fight your demons is to ignore them. And Vijay Mallya has proved the point—ignorance is bliss. Your room is dirty? Well, it is not true if you don't know about it!
When you promise your brother you will pay him back, but he doesn't trust you:
You're basically saying, 'Look at me—do I look like someone who'd be this confident and upfront if I were actually guilty?' When someone doesn't trust you, this phrase works like a charm.
When your friend says that you owe them money, but that was the drunk you:
It was not him borrowing loans; it was his company. So why is he facing all the scrutiny himself? The next time someone is blaming you for not paying them back, channel your inner Mallya and say, "Hey, that was not the real me who borrowed money; it was the drunk me."
When you 'borrow' your sister's favorite dress despite her saying no, and end up dropping ketchup on it:
Translation: 'Yes, things went south. But I was the good guy. I even asked nicely. If anyone's the villain here, it's not me—it's the court.'This works best when you are getting grilled for a project falling apart. All you have to say is "I tried my best."
When you sent your younger brother to buy you chips in the crippling heat and your mum confronts you about it:
The perfect trick in the bag to make one doubt themselves is to flip the script.Just question their question. Watch them spiral.
When your mother is yelling at you for reaching home late, but your Uber took ages to book:
It's shouting — 'just give me a break!'It's a perfect excuse when you are heavily cornered and know there is no escape. And so, you turn it around back on them and make them look like the unreasonable person.
This was Vijay Mallya's masterclass of excuses to avoid accountability — and it sure was enlightening! The episode was long but very entertaining. His lines are worthy of a good Bollywood script!
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North America Corrugated and Folding Carton Packaging Market Eyes USD 37.27 Billion in 2025 as E-Commerce and Eco-Trends Dominate
North America Corrugated and Folding Carton Packaging Market Eyes USD 37.27 Billion in 2025 as E-Commerce and Eco-Trends Dominate

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North America Corrugated and Folding Carton Packaging Market Eyes USD 37.27 Billion in 2025 as E-Commerce and Eco-Trends Dominate

According to a recent analysis by Towards Packaging, the global North America corrugated and folding carton packaging market is projected to expand from USD 37.82 Billion in 2026 to USD 42.5 Billion by 2034, recording a CAGR of 1.47% between 2025 and 2034. Ottawa, July 08, 2025 (GLOBE NEWSWIRE) -- The global North America corrugated and folding carton packaging market size was recorded at USD 37.27 Billion in 2025 and is forecast to increase to USD 42.5 Billion in 2034, as per findings from a study published by Towards Packaging, a sister firm of Precedence Research. Get All the Details in Our Solutions – Access Report Sample: The market is driven by the e-commerce boom and sustainability trends, with businesses investing heavily in recycled fiber, lightweight board, and circular economy initiatives. Customization and smart packaging, including QR codes, NFC, sensors, and advanced printing technologies, enhance brand engagement and logistics efficiency. Automation and Industry 4.0 investments, such as AI-driven production, IoT sensors, and robotic lines, are streamlining manufacturing and reducing waste. Corrugated packaging supports heavy-duty shipping needs, while folding cartons excel in retail appeal, particularly in food, health, and personal care sectors. Overall, the region's focus on eco-friendly materials, e-commerce optimization, and tech-enabled operations underpins its market dominance. What is Meant by Corrugated and Folding Carton Packaging? Corrugated and folding carton packaging are two widely used formats in the D2C and e-commerce industries, each serving distinct purposes. Corrugated packaging is made from corrugated fiberboard, which includes a fluted inner layer sandwiched between two flat linerboards. This structure provides excellent strength, durability, and cushioning, making it ideal for shipping and protecting heavier or fragile items during transit. It is commonly used as outer packaging in D2C deliveries and can be customized with branding and smart features. Folding carton packaging is made from a single layer of paperboard that is folded into a box shape. It is lightweight, cost-effective, and often used for inner packaging of products like cosmetics, food, and pharmaceuticals. Folding cartons are known for their printability and aesthetic appeal, making them suitable for premium branding. Both formats can incorporate smart technologies such as QR codes or RFID tags to enhance consumer engagement and product information delivery. Explore Strategic Figures & Forecasts – Access the Databook Now: What are the New Trends Shaping the North America Corrugated and Folding Carton Packaging Market? Sustainability & Lightweighting: Brands are prioritizing recycled fiber, lightweight boards (such as ultra-thin flutes), biodegradable coatings, and kraft materials to cut weight, reduce waste, and meet eco-regulations. On-Demand & Custom Packaging: Automated box-on-demand and fit-to-product solutions reduce over-packaging, lower storage needs, and optimize logistics in e-commerce fulfillment centers. Smart & Interactive Features: Integration of QR codes, NFC/RFID tags, sensors, and AR enhances traceability, freshness monitoring, security, and consumer engagement. Digital Printing & Branding: High-resolution digital printing enables vibrant, short-run customization, textured finishes, and premium shelf appeal. Automation & Industry 4.0: Adoption of AI-driven production, IoT sensors, robotic handling, and automated folding/gluing systems boosts efficiency and consistency. Structural Innovation: Use of double- and triple-wall boards, barrier coatings, and micro-flute designs improves protection for heavy, moisture-sensitive, or temperature-critical goods. What is the Potential Growth of the North America Corrugated and Folding Carton Packaging Market? 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Smart and Connected Packaging: The integration of QR codes, NFC, and AR into paperboard packaging opens up new opportunities for consumer engagement, product tracking, and interactive marketing. Digital Printing and Customization: Short-run, high-quality digital printing allows for personalized packaging, which is especially attractive to D2C and boutique brands seeking to enhance brand identity and customer loyalty. Food, Beverage, and Healthcare Growth: Increased demand for packaged food, meal kits, and pharmaceutical products creates opportunities for high-barrier, functional folding cartons with tamper-evident and freshness features. Automation and Smart Manufacturing: Investments in automated packaging lines and smart converting technologies are improving efficiency and creating scalable growth for manufacturers. If there is anything you'd like to ask, feel free to get in touch with us @ sales@ Limitations & Challenges in North America Corrugated and Folding Carton Packaging Market: The growth of the corrugated and folding carton packaging market is restricted by several key factors. Fluctuating raw material prices, particularly for paper and pulp, can lead to increased production costs and supply chain disruptions. Additionally, the market faces competition from flexible and plastic packaging alternatives that offer better moisture resistance and lighter weight in some applications. Limited recyclability of coated or laminated paperboard also challenges sustainability claims. Moreover, the high capital investment required for advanced machinery and automation may hinder small manufacturers. Regulatory pressures and environmental concerns further complicate compliance, especially for coatings, inks, and chemical treatments used in packaging. Regional Analysis: North America hosts an active corrugated and folding carton packaging market due to its highly developed e-commerce sector, strong consumer demand for sustainable packaging, and advanced manufacturing infrastructure. The region benefits from a well-established recycling system and widespread adoption of paper-based materials, aligning with growing environmental awareness. Additionally, high purchasing power and demand for premium, customized packaging in industries like food, personal care, electronics, and pharmaceuticals support market growth. Government support for sustainable practices also drives continued innovation and regional dominance. U.S. Market Trends The United States leads the North American market due to its massive e-commerce industry, robust consumer goods sector, and high demand for sustainable, branded packaging. Major players are investing in automation, digital printing, and recyclable materials to meet evolving consumer preferences. The growing use of folding cartons in packaged food, cosmetics, and healthcare also drives domestic demand. Canada Market Trends Canada is witnessing steady growth, driven by increasing environmental awareness and government regulations promoting sustainable packaging. Canadian consumers and brands prefer paper-based solutions over plastic, boosting demand for corrugated and folding cartons. The rise of local D2C and food delivery services further supports market expansion. More Insights of Towards Packaging: North America Corrugated Box Market - The North America corrugated packaging market is projected to reach USD 54.41 billion by 2034, expanding from USD 42.77 billion in 2025. North America Flexible Packaging Market - Trends Analysis The North America flexible packaging market is expected to increase from USD 84.9 billion in 2025 to USD 123.07 billion by 2034, growing at a CAGR of 4.23%. Die-Cut Boxes Market Asia-Pacific Leads & North America Set for Fastest Growth - The die-cut boxes market is expected to increase from USD 7.94 billion in 2025 to USD 12.09 billion by 2034, growing at a CAGR of 4.80%. North America Insulated Packaging Market - The North America insulated packaging market is booming, poised for a revenue surge into the hundreds of millions from 2025 to 2034. Aseptic Carton Packaging Market - The aseptic carton packaging market is forecasted to expand from USD 29.66 billion in 2025 to USD 58.55 billion by 2034, growing at a CAGR of 7.85%. Folding Cartons Market - The global folding cartons market is estimated to reach USD 307.92 billion by 2034, up from USD 178.52 billion in 2024. Cartoning Machine Market - The cartoning machines market is projected to reach USD 13.58 billion by 2034, growing from USD 8.72 billion in 2025, at a CAGR of 5.05%. 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They are easier to produce, handle, and recycle compared to multi-wall alternatives. Their versatility in custom printing and branding also makes them ideal for direct-to-consumer (D2C) packaging. Additionally, the growing demand for sustainable and affordable packaging further strengthens the market position of single-wall corrugated solutions. The double-wall segment is growing in the North America corrugated and folding carton packaging market due to its superior strength, durability, and protection capabilities. With two layers of fluted material, double-wall packaging is ideal for heavy, fragile, or high-value products, making it increasingly preferred for industrial goods, electronics, and long-distance e-commerce shipments. As return reduction and customer satisfaction become critical, businesses are opting for stronger packaging solutions. 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The rise of online grocery shopping, meal kit deliveries, and sustainable packaging preferences has further driven food brands to adopt paper-based, recyclable, and visually appealing packaging solutions. E-commerce is advancing in the North America corrugated and folding carton packaging market due to the rapid expansion of online shopping and direct-to-consumer (D2C) retail models. Corrugated and folding cartons are essential for protecting products during transit, reducing damage, and enhancing the unboxing experience. Their lightweight, customizable, and sustainable nature aligns with consumer expectations and brand marketing goals. Additionally, innovations in digital printing, fit-to-product box designs, and smart labeling make them ideal for e-commerce fulfillment. As convenience and home delivery trends continue to rise, so does the demand for efficient, branded, and eco-friendly packaging solutions. Recent Breakthroughs in North America Corrugated and Folding Carton Packaging Market: In May 2025, Rydal Eco White was introduced by James Cropper Paper & Packaging at PCD Milan, the international cosmetic packaging convention. Compared to existing recycled whites in the Rydal line, the new fiber-based material has a brighter, cleaner, and crisper shade of white and is made entirely of recycled fiber. In April 2025, DS Smith, a leading fiber-based packaging maker which International Paper purchased in 2025, introduced a 100% recyclable and reusable cooler as a sustainable substitute for Styrofoam and plastic coolers. The "GoChill Cooler" by DS Smith, which is made of eco-friendly, wax-free corrugated board, offers customers a way to lower waste and carbon emissions while keeping food and drinks fresh while they're on the go. In June 2025, Western Michigan University (WMU), a preeminent North American university in fiber technologies and recycling, teamed up with Prompac, a global leader in flexible packaging and material science, to promote the development of fiber-based sustainable packaging solutions. The collaboration will support ProAmpac's "Fiberization of Packaging" strategy, which seeks to provide conventional packaging substitutes that are recyclable and biodegradable at the curb. Eleva Elevate your packaging strategy with Towards Packaging. Enhance efficiency and achieve superior results - schedule a call today: Top North America Corrugated and Folding Carton Packaging Market Players International Paper Company Packaging Corporation of America West Rock Company Smurfit Kappa Group Mondi Plc Graphic Packaging International North America Corrugated and Folding Carton Packaging Market Segments By Type Single Face Single Wall Double Wall Triple Wall By End-User Industry Personal Care, Healthcare, and Homecare Beverages Transportation and Logistics E-commerce Food Industrial and Hardware-Based Products Other End-Use Industries Invest in Premium Global Insights @ If you have any questions, please feel free to contact us at sales@ About Us Towards Packaging is a leading global consulting firm specializing in providing comprehensive and strategic research solutions. With a highly skilled and experienced consultant team, we offer a wide range of services designed to empower businesses with valuable insights and actionable recommendations. We stay abreast of the latest industry trends and emerging markets to provide our clients with an unrivalled understanding of their respective sectors. We adhere to rigorous research methodologies, combining primary and secondary research to ensure accuracy and reliability. Our data-driven approach and advanced analytics enable us to unearth actionable insights and make informed recommendations. We are committed to delivering excellence in all our endeavours. Our dedication to quality and continuous improvement has earned us the trust and loyalty of clients worldwide. Our Trusted Data Partners: Precedence Research | Statifacts |Towards Automotive | Towards Healthcare | Towards Food and Beverages | Towards Chemical and Materials | Towards Consumer Goods | Towards Dental | Towards EV Solutions | Nova One Advisor | Healthcare Web Wire | Packaging Web Wire | Automotive Web Wire For Latest Update Follow Us: in to access your portfolio

Rupee inches up tracking regional peers, spotlight stays on tariffs
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Restaurant crowned country's best with top award win
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Restaurant crowned country's best with top award win

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