Malaysia overtakes Thailand as Southeast Asia's most visited country in 2025
Between January and March 2025, more than 10.1 million international travellers visited Malaysia, a figure that puts the country well ahead of its regional neighbours.
The latest data, reported by Malaysia Tourism and cited in VN Express and NDTV Travel, shows a 10 per cent year-on-year increase in tourist arrivals compared to the first quarter of 2024.
This growth has also been recognised by the United Nations Tourism Organisation, which highlighted Malaysia's strong performance in the May edition of its World Tourism Barometer.
So, what's behind Malaysia's tourism boom?
A mix of visa relaxations, upgraded infrastructure and well-targeted promotion efforts has played a big part. The government has been proactive in attracting visitors from major markets and it's paying off.
Malaysia's welcoming visa policies have played a pivotal role in the nation's tourism boom.
Notably, the country has extended a five-year visa exemption for Chinese tourists, which is renewable up to 2036, and visa-free entry for Indian citizens until 2026.
These decisions have been strategic in attracting large visitor volumes from two of Asia's largest outbound tourism markets.
According to Malaysia Tourism data highlighted by VN Express, over 4.9 million tourists from Singapore visited Malaysia in the first quarter of 2025. 1.12 million Chinese tourists and 1.08 million Indonesians also made their way to the country during the same period.
The adoption of digital visa systems, improved airport coordination and better air connectivity have also streamlined the travel experience for foreign visitors, making Malaysia more accessible than ever.
So, where should travellers go?
Whether you're visiting Malaysia for the first time or making a long-awaited return, the country offers something for every type of traveller, from bustling cities and idyllic islands to rich culinary trails and breathtaking natural landscapes.
Here are five must-visit destinations to add to your itinerary:
Kuala Lumpur
The bustling capital city offers an exciting blend of skyscrapers, street markets and cultural landmarks. Don't miss the Petronas Twin Towers, Batu Caves, and the lively districts of Bukit Bintang and Chinatown.
Malaysia's vibrant capital is a dynamic blend of modern energy and rich heritage, a city where sleek skyscrapers rise above centuries-old temples and bustling street markets.
Towering over the skyline, the iconic Petronas Twin Towers are a must-see, offering breathtaking views of the city. Just a short ride away, the Batu Caves impress with their towering golden statue and limestone cave temples.
For a taste of local life, explore the buzzing streets of Bukit Bintang, known for shopping and nightlife or wander through Chinatown, where you'll find everything from heritage shophouses to unforgettable street food.
Langkawi
Known as the "Jewel of Kedah", this island paradise boasts white sandy beaches, lush rainforests and duty-free shopping. Popular spots include the Langkawi Sky Bridge, Cable Car and Pantai Cenang.
Picture-perfect white sandy beaches, emerald-green rainforests and crystal-clear waters make it a dream destination for beach lovers and adventure seekers alike. Take in panoramic views from the breathtaking Langkawi Sky Bridge and cable car, or unwind at the lively Pantai Cenang, lined with beach bars, shops and cafes.
With the added bonus of duty-free shopping, Langkawi offers the perfect mix of relaxation, exploration, and indulgence, all in one unforgettable island getaway.
Penang
The island's capital, George Town, a Unesco World Heritage Site, is a vibrant showcase of colonial-era architecture, quirky street art and a living history that reflects its multicultural roots. Penang is world-renowned for its hawker food, from char kway teow to nasi kandar, making it a culinary destination in its own right.
Beyond the city streets, visit the majestic Kek Lok Si Temple, one of Southeast Asia's largest Buddhist temples, or take in sweeping views from the top of Penang Hill.
With every bite, mural, and hidden alley, Penang promises an experience that's as rich as its history.
Borneo (Sabah and Sarawak)
For nature lovers and adventure seekers, Borneo's Malaysian states, Sabah and Sarawak offer some of the most unforgettable experiences in Southeast Asia.
Home to ancient rainforests, rare wildlife, and dramatic landscapes, this part of Malaysia is truly one of a kind. In Sepilok, get up close with endangered orangutans at one of the world's best-known rehabilitation centres. For a challenge, take on Mount Kinabalu, the highest peak in Malaysia and be rewarded with stunning sunrise views above the clouds.
Over in Sarawak, venture deep into the extraordinary Mulu Caves, a Unesco World Heritage Site famous for its vast underground chambers and limestone formations.
Whether you're trekking, wildlife watching, or simply soaking in the untouched beauty, Borneo offers a wild and wondrous side of Malaysia you won't forget.
Cameron Highlands
A refreshing escape from Malaysia's tropical heat, the Cameron Highlands offer cool mountain air, rolling tea plantations, and a charming blend of colonial heritage and countryside tranquillity.
This highland haven is perfect for those seeking a slower pace, wander through vibrant strawberry farms, sip freshly brewed tea with panoramic valley views and explore trails that wind through mossy forests and gentle hillsides.
With its picturesque landscapes and relaxed vibe, the Cameron Highlands are an ideal retreat for scenic hikes, nature walks, and cosy stays surrounded by greenery and serenity.
Visit now
Malaysia's recent success in tourism reflects not only its natural and cultural appeal but also the government's proactive and inclusive approach to travel facilitation.
As the country sets its sights on record-breaking figures for 2025, Malaysia is well on its way to becoming a global tourism powerhouse, offering diversity, accessibility and unforgettable experiences for travellers from around the world.
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