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Tesla (TSLA) Doubles Down in Japan after Sales Grow by 70%

Tesla (TSLA) Doubles Down in Japan after Sales Grow by 70%

EV maker Tesla (TSLA) is planning to more than double its number of stores in Japan from 23 to 50 by the end of 2026, according to a report by Nikkei. More specifically, the company hopes to open seven additional stores by the end of this year and add another 20 locations next year. While Tesla has mainly relied on online sales in Japan, it now plans to expand its physical presence with directly operated stores in shopping and business centers. Along with more stores, Tesla also wants to expand its fast-charging network, which currently includes 130 stations across the country.
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Interestingly, though, to make charging even more convenient, Tesla will begin supporting Japan's CHAdeMO fast-charging standard, which previously didn't work with its vehicles. As a result, a new adapter will allow Tesla drivers to use both Tesla Superchargers and CHAdeMO stations. This move comes as sales in Japan continue to grow, with Tesla deliveries rising by 70% year-over-year in the first half of 2025 to around 4,600 vehicles. It is worth noting that CEO Elon Musk previously said that Tesla wants to match the market share of German luxury brands like Mercedes-Benz (MBGAF), which sold over 53,000 vehicles in Japan last year.
Despite Tesla's growth, overall electric vehicle adoption in Japan remains slow. In the first half of 2025, battery electric vehicle sales fell by 7% to around 27,000 units. This is because Japanese consumers tend to prefer domestic brands, and local automakers have been slower to release EVs. Indeed, Toyota (TM) chairman Akio Toyoda recently said that one EV creates as much pollution as three hybrids and argued that Toyota's 27 million hybrids have reduced emissions more effectively.
What Is the Prediction for Tesla Stock?
Turning to Wall Street, analysts have a Hold consensus rating on TSLA stock based on 13 Buys, 13 Holds, and nine Sells assigned in the past three months, as indicated by the graphic below. Furthermore, the average TSLA price target of $293.38 per share implies 6.5% downside risk.
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