CNA938 Rewind - Is a digital campaign the best way to reach young vapers?
In 'Made in SG', Melanie Oliveiro speaks with Chok Kerong and He Shuming, two of the many talented creatives behind 'Here We Are', this year's National Day anthem and music video marking Singapore's 60th birthday. They will share their creative journey, how the song and video reflects the nation's spirit of trust, resilience, and togetherness, and what it means to shape a fresh story for Singapore at this milestone moment. They'll also discuss the inspirations behind the lyrics and visuals, the collaborative process, and the reactions that have followed the release.
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