Emma Roberts' viral Damson Madder dress now has more than £30 off

Daily Mirror

3 days ago

The Rachel Ruffle Midi Dress - Pink Burgundy Stripe is currently on sale at Damson Madder for £93.75 down from £125
You know a dress is having a viral moment when one of Hollywood's starlets is spotted in it, causing a ripple effect of fashion fans racing to snap it up. Emma Roberts, star of American Horror Story, Wild Child, We're The Millers, Scream Queens and more, is seemingly a fan of Damson Madder and shared a photo of her sporting the Rachel Ruffle Midi Dress with its pink burgundy stripe earlier this year.
The 34-year-old actress, who is the niece of Hollywood icon Julia Roberts, shared the picture of her in the Damson Madder frock to Instagram in April as she posed with fellow actress and director Kristen Stewart. While fans of the star went mad for the dress then, we've discovered that it's currently on sale and now costs less than £100 - as opposed to its normal £125 price tag.
Retailing at £93.75 in the brand's summer sale, the ' Rachel Ruffle Midi Dress combines a drop waist silhouette, sweet ruffle detailing and side pockets on the skirt, with a bold stripe print for impact'. For those who really want to make an impact, the brand also offers a matching bag and scrunchie in the same burgundy and pink stripe for a cohesive look.
Made from 100% recycled polyester, the dress has a gorgeous A-line shape with frills decorating the square neckline and spaghetti straps. A great option for any summer weddings, the dress looks to have a relatively shimmery finish and, complimenting its corset like bodice, its waistline is slightly dropped with a nice draping detail, giving it a really interesting look.
Despite being in the sale, it's still available in sizes six to 18 (size 20 is out of stock). Stripes are a popular design choice this summer, with a whole host of brands introducing dresses bearing the print - such as ASOS, Nobody's Child and more.
For those who don't quite fancy the burgundy and pink combination, the ASOS DESIGN poplin dropped waist racer maxi dress in yellow stripe is currently £45 and has a yellow and brown colourway. Its high neck, drop waist and racer back make it flattering, comfortable and versatile.
To add a few more frills to the look, Debenhams is offering its Coast Lisa Tan Polo Stripe Midi Tie Shoulder Dress, in the same burgundy and pink hues, for £47 down from £119. It features a tiered skirt and tie straps.
Fans of the actress were quick to comment on her Damson Madder dress on Instagram, with one follower writing: "Gorgeous OMG girl." Someone else commented on Damson Madder's own post sharing Emma's picture: "Summer done RIGHT," while someone else added: "Obsessing."
While there are no reviews of the Rachel dress to be found on the website, from experience, Damson Madder sizing tends to come up a little large, so it may be best to consult the size charts to ensure the right fit is bought. Over on TrustPilot, reviews echo this, with one stating: "Blouse is beautiful! I usually wear a 12-14, the 12 fits perfectly, sizedown if unsure."
Another shopper noted that returns have to be paid for: "Least expensive shipping option is £5 and you have to pay for return shipping out of your refund." However, a fan of the brand said: "I've fallen in love with this brand! The products are absolutely lovely -well made, thoughtfully designed, and always a joy to receive.
"But what really makes the experience even better is their amazing customer service. They respond quickly, are super friendly, and always willing to help find the best solution if you have any questions or issues."
The Rachel Ruffle Dress is available on Damson Madder for £93.75 instead of £125.