Kai Trump, President Donald Trump's oldest granddaughter, inks endorsement with TaylorMade
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Kai Trump – the oldest granddaughter of President Donald Trump – picked up a major endorsement in one of the president's favorite sports: golf.
Kai Trump, who committed to the University of Miami for golf last August, announced on social media last week that she has signed an endorsement deal with TaylorMade Golf. Trump is a high school junior at Benjamin School in Palm Beach, Florida.
REQUIRED READING: These are the golf courses owned by Donald Trump
"What's up guys, I am Kai Trump, and I am officially partnering up with TaylorMade," Kai Trump proclaimed in the video, which shows her hitting shots in a TaylorMade hat.
Kai Trump joins pro golfers Tiger Woods, Scottie Scheffler, Nelly Korda, Rory McIlroy and Collin Morikawa on the TaylorMade roster. The brand also has several social media creators and influencers, including Grant Horvat and Barstool's Fore Play.
In recent years, name, image and likeness have made it possible for athletes to market their own names and profit from them. Kai Trump has a strong social media presence, with more than 5.4 million followers on her accounts.
Despite not yet graduating from high school, Kai Trump has an estimated NIL valuation of $1.2 million, per On3 Sports. The site also reports she signed her first NIL deal with Leaf Trading Cards in January. Her valuation makes her No. 1 in women's high school golf and No. 81 in the On3 NIL 100.
Kai Trump trails LSU's Livvy Dunne ($4.2 million) and Flau'Jae Johnson ($1.5 million), and UConn's Paige Bueckers (undisclosed) on On3 NIL 100 for women.
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