‘We work hard and have a plan': meet the team who have won their league 23 times in a row

The Guardian

29-05-2025

There are many types of champions. Some win the league just as a one-off. There are those who enjoy periods of sustained success as well as the relentless winners who establish a long-term stranglehold on the silverware in their country. The next level up is the peerless teams who sustain it for a decade or so. Finally, in an entire category of their own, we have SFK 2000 Sarajevo.
The Bosnia and Herzegovina women's champions recently extended their own world record by lifting their 23rd (!) consecutive title, continuing a streak that began before nearly half of their current squad were even born.
On 21 May they added the Bosnian Cup, lifting it for 21st time this century, with a 1-0 victory over their nearest challengers Emina, and speaking to the Guardian before that cup success, trying to explain their dominance in the league, Sarajevo's secretary general, Azra Numanovic, said: 'I can't even describe it any more. We are changing the perspective towards women's football in Bosnia and in this region, because if you see our results, we're the most successful football club in Bosnia. Not women's football club, the most successful football club.
'I think the biggest question is, 'how do we do it psychologically, to motivate our players to do it from year to year?' Everyone says 'the league in Bosnia, the quality is not so high and so you do it easily' but actually no, that's not true, because we are human – we work so hard, we have our strategic plan, our tactics, our mentality, that we from year-to-year manage to be the best.
'The key point is we have our head coach, Samira Hurem, who is, at the same time, the president of this club. She formed this club in the year 2000 and she's the one who's been leading us since day one. Her vision, her energy is something that has been transferred to all of us younger ones.'
Hurem is, like Numanovic, a former player for both SFK 2000 Sarajevo and the Bosnia and Herzegovina women's national team. This year their team won the title by a 21-point margin, but spare a thought for second-place Emina, who have finished as the runners-up for a sixth consecutive campaign.
'We have really good matches with them,' Numanovic says, of their rivalry. 'They're trying hard and it's good for us to have teams like that so we play better games because the rest of the league is really not that good, and then you don't have those kind of quality matches and then when the Champions League comes you have to play more defensively and it's really hard to switch over, so we're actually very happy to have Emina.'
Naturally, amid such domestic dominance, it is in the Women's Champions League where Sarajevo face their toughest games each season. This season, they beat the Faroe Islands-based club KÍ Klaksvík Kvinnur in the first round of qualifying before being knocked out by Benfica. They have claimed some sizable scalps over the years, including beating Cardiff City 3-0 in 2013, but they have progressed through the qualifying rounds just four times, most recently in 2019, when they were eliminated by Chelsea in the round of 32, before the existing main-draw group-stage format was introduced.
'We try in our preparation period to have good friendly matches with the champions of Serbia and Montenegro who are pretty similar to us,' Numanovic says of the gap between domestic and European football. 'There was an idea to establish a regional league. The best teams from Serbia, Bosnia, Croatia, Slovenia would play each other, because all of us need to overcome this gap. All of us have the same problem.
'It [creating such a regional competition] is not easy because the biggest problem we have is how to finance it. We already had many meetings and everyone would be happy to do it, but we still cannot overcome the financial burden. What's interesting here is, for example, our men's colleagues in all of these countries could never organise that, because of security reasons. It is impossible. Imagine Sarajevo v Dinamo Zagreb? That would be a mess – but when we play each other it's a super happy, positive match, so we have overcome the political situation with women's football. It's a super beautiful atmosphere. Now we need a shift to more investment in women's football to see the potential in it, to make some of these projects come alive.'
There is at least a new competition that has been introduced by Uefa, but it is Europe-wide. Bosnia and Herzegovina are ranked 25th in Uefa women's coefficient list but now have an extra incentive to improve their standing – from 24th place upwards, countries start to receive a spot in the new Women's Europa Cup competition from the 2025-26 campaign, meaning Emina have narrowly missed out this time, but Numanovic is enthusiastically welcoming that new competition as a means to grow the women's game around the entire continent.
'This is a big step forward,' she says. 'It will help a lot of teams. More teams will get access to Uefa competitions to work on their development so this will help a lot. We are close to having two teams – it will be amazing if Emina also gets to play in Europe and develop themselves, and it will also push the other teams here to also develop.'
Numanovic, who started playing for Sarajevo at 14 in 2004, was a defensive midfielder who could also play at full-back, and although she hung up her boots three years ago, she has never been more active in the sport, having working in administration for the past 17 years, initially just to help the club out. She has spent 10 years working with the European Club Association, where she is now a board member, and she wants more women to have chances to get involved in running the sport. 'Another key reason why we [Sarajevo] are successful is most of our administration staff are former players of the club – we give everyone a chance to learn if they want to stay in the club. When you were a player and you remain to be a fighter on the administration field as well, you know what a player needs.'
They are already in the Guinness book of World Records but, with that ethos, they intend to remain on top in Bosnia and Herzegovina for many more years to come.
Major blow: The Tottenham defender Ella Morris has sustained an anterior cruciate ligament injury in her right knee during training with England after she received her first senior international call-up. She wrote on the social media platform X: 'From the highest high to the lowest low. Devastated doesn't even come close. So grateful for the incredible people around me. ACL round 2 – let's go.'
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