China pop idol live-streams sale of own sanitary pad brand, earns US$3 million in half an hour
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The 32-year-old pop star and actor from Shandong province in eastern China trained in South Korea and inherited an estimated US$3 billion after his father, one of China's richest men, passed away in 2020.
Known for his outspoken personality and love for his wife, singer Xu Yiyang, Huang has gained more than 66 million followers on mainland social media.
In March, several Chinese sanitary pad factories were exposed for repackaging and reselling used pads and baby nappies at inflated prices.
Huang Zitao says his team has invested US$40 million to build the sanitary pad brand which is promoted and sold during live streams. Photo: Douyin/Weibo
Outraged, Huang called the practice 'disgusting' and pledged to launch his own factory to make pads women could trust.
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