
Parasol rental service begins at major train stations in Tokyo
The company offering the service also runs an umbrella-sharing business it started in a bid to help reduce the number of plastic umbrellas that are discarded.
The all-weather foldable parasols were introduced in a ceremony at JR Yurakucho Station in central Tokyo on Thursday.
Users can rent one by scanning an app on their smartphones.
After use, the parasol can be returned at any of the rental locations.
The company has set up about 150 rental sites across the metropolis, with a total of 3,000 parasols available.
The cost is about one dollar for a 24-hour period or nearly 2 dollars for a monthly flat fee.
Marukawa Shoji, the head of Nature Innovation Group, which operates the service, says while men may be hesitant to buy a parasol, he hopes they will make their "parasol debut" with the rental service.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Yomiuri Shimbun
2 hours ago
- Yomiuri Shimbun
Japan Eyes Huge Market with China Set to Resume of Japanese Beef Imports; Japan Govt Hopes to Nearly Double Beef Exports by 2030
With China expected to resume importing Japanese beef, it is a huge step forward for the Japanese government, which aims to increase exports of agricultural, forestry and fishery products. A Japan-China agreement on an animal health and quarantine took effect Friday, paving the way toward the resumption of Japanese beef exports to China. However, it is still uncertain when beef shipments to China will actually resume, as the two countries have to hold further discussions regarding product safety and quarantine procedures. China suspended imports of Japanese beef following an outbreak of bovine spongiform encephalopathy in Japan in 2001. In November 2019, the two countries signed an agreement on cooperation in animal health and quarantine, a necessary step before exporting livestock products. However, China did not take further steps to resume imports, so the agreement was not able to take effect. Ahead of resuming exports, Japan's food safety procedures need to be evaluated by China. It will also be necessary to finalize specific conditions for export products, such as the meat processing method and hygiene control. 'The conditions necessary to resume exports will depend on what the Chinese side asks for,' said an agriculture ministry official. 'It's still uncertain when we will be able to resume exports.' Japan's exports of agricultural, forestry and fishery products exceeded ¥1.5 trillion in 2024. The government set a goal to more than triple the figure to ¥5 trillion by 2030. While beef exports stood at ¥64.8 billion in 2024, the government hopes to almost double the figure to ¥113.2 billion by 2030. By country and region, the United States was the largest importer of Japanese beef at ¥13.4 billion in 2024, followed by Taiwan at ¥11.2 billion, Hong Kong at ¥8.4 billion and Cambodia at ¥6.7 billion. Exports of Japanese beef has nearly doubled compared to 2019 as a result of the surging global popularity of washoku Japanese cuisine. It has been pointed out that Japanese beef still reached China through Cambodia following China's suspension of its import. If China officially resumes importing Japanese beef, it will become possible for Japan to export the product directly to China, a massive market with a population of 1.4 billion. The resumption may drastically increase Japanese beef exports. 'As China has such a large population, there will be a high demand for Japanese beef,' said an official of the Japan Livestock Products Export Promotion Council.


Japan Times
3 hours ago
- Japan Times
Local governments leverage Osaka Expo to attract tourists
Local governments in Japan have been enhancing tourism promotion at the Osaka Expo as the event hits its midway point. Officials of local governments are feeling confident about their promotion activities, with some events to introduce local food and culture at the expo proving popular. Inbound visitors, however, have accounted for less than 10% of total visitors to the expo so far. A challenge facing local communities is how to lure foreign visitors to their respective regions. The six prefectures comprising the Kansai region and three nearby prefectures are jointly operating the Kansai Pavilion at the expo. The prefectural government of Mie is exhibiting traditions, culture and industries of the prefecture, with themes changing regularly. Especially popular is an exhibition where visitors can try on a garment once worn by those who used the Kumano Kodo ancient pilgrimage routes to three major Shinto shrines. "The cumulative number of visitors has exceeded 300,000, roughly double what we had expected," a Mie official said. In June, an event dubbed "Kizuna Matsuri" took place at the expo in which traditional festivals of the six prefectures making up the Tohoku region, including "Nebuta," a festival in Aomori, were showcased. Fukushima Prefecture plans to showcase products from the prefecture, including peaches and sake, on July 19. The Japan Association for the 2025 World Expo is hoping to attract 28.2 million people to the event, including 3.5 million people from abroad. At present, the share of inbound visitors remains under the estimate. Visitors from Asia have accounted for just under 50% of the foreign visitors and those from Europe slightly over 40%. "We need to make more efforts to reach the target (of 3.5 million inbound visitors)," a Japanese government official said. The number of tourists to Osaka from the United States, European countries and Australia in April rocketed 57% from a year earlier, according to data released at a news conference held at the expo venue Friday by an organization that is made up of officials from Osaka Prefecture, Kobe, Fukuoka Prefecture and private-sector companies. The group was set up to lure tourists to western regions of Japan. "The number of people who visit prefectures such as Hyogo, Hiroshima, Kagawa, Ehime and Fukuoka after taking trips to Osaka is increasing in line with the expo," an official at the organization said. The organization has prepared tour plans allowing participants to experience local culture, in collaboration with the expo association. "The number of foreign visitors to Japan is expected to increase toward the upcoming summer vacation season," said Soichiro Takashima, mayor of the city of Fukuoka and chief of the organization. "We will put more efforts into tourism promotion to attract inbound visitors to western regions of the country."


Asahi Shimbun
3 hours ago
- Asahi Shimbun
Still no inkling on when beef exports to China will resume
Hiroshi Moriyama, center, the secretary-general of the ruling Liberal Democratic Party, greets Chinese Vice Premier He Lifeng in Osaka on July 11. (Yoshinori Mizuno) Although Japan and China have cleared hurdles for a resumption of Japanese beef exports after a 24-year hiatus, it remains unclear when shipments will start. The two countries finally activated a key animal health and quarantine agreement on July 11. They ratified the accord in 2019. Officials in Tokyo noted that Beijing could yet again delay negotiations for political reasons. Thus, the latest development will only remove one major hurdle to the resumption of exports that have been stopped since 2001 following an outbreak of bovine spongiform encephalopathy (BSE), popularly known as mad cow disease. Hiroshi Moriyama, the secretary-general of the ruling Liberal Democratic Party, met on July 11 in Osaka with Chinese Vice Premier He Lifeng, who said the animal quarantine agreement would go into effect that day. Moriyama also heads a multi-partisan group of lawmakers focused on Japan-China relations and after his meeting with He played up the agreement in a speech for an LDP candidate running in the July 20 Upper House election. '(The quarantine agreement) will lead to the resumption of exports to China for the first time in 24 years,' Moriyama said. Government sources said the LDP and prime minister's office had been pushing for diplomatic results that could help the party in the Upper House election campaign. China in late June agreed to resume seafood imports from Japan, except for 10 prefectures including Fukushima. It slapped a ban on imports in August 2023 after Japan began releasing tons of treated radioactive water from the crippled Fukushima No. 1 nuclear power plant into the ocean. On July 11, Beijing approved the registration of three Japanese companies for exporting seafood to China. Government sources also said He provided an optimistic appraisal to Moriyama about future loans of giant pandas to Japan. China's push to improve ties with Japan is clearly linked with the increasing confrontation orchestrated by U.S. President Donald Trump with his tariff trade wars. A former ambassador to China speculated that Beijing was attempting to pull Japan away from the U.S. orbit because of uncertainties surrounding the direction of U.S. policy toward China. But with surveys showing the LDP facing a drubbing in the Upper House election, China might have to recalibrate its policy toward Japan if the ruling coalition loses its majority in the Upper House and Prime Minister Shigeru Ishiba is forced to resign. And with this year marking the 80th anniversary of the end of World War II, China is planning to hold a range of events to mark its victory over Japan, which inevitably will be used for propaganda purposes. That could unleash another round of anti-Japan sentiment lingering from the country's military aggression in China in the years leading up to and during the war. (This article was written by Nen Satomi and Haruka Suzuki in Tokyo and Ryo Inoue in Beijing.)