Mindware Launches In Nairobi To Expand Footprint Into East Africa
Bringing together over 200 channel partners, industry leaders, top vendor representatives, and channel partners, the event served as a clear declaration of Mindware's commitment to empowering East Africa's digital future. The Nairobi office, now fully operational, will serve as the company's strategic hub for East Africa covering Kenya, Uganda, Tanzania, Rwanda, and Ethiopia.
'This launch is not just about opening doors, it's about opening possibilities,' said Spiros Rafailovits, Territory Manager, East Africa at Mindware. 'We are here to co-create the future of technology in East Africa by investing in people, forging trusted partnerships, and delivering cutting-edge solutions that accelerate growth across the region.'
Since announcing its East Africa expansion earlier this year, Mindware has made bold strides; doubling its local workforce, onboarding regional vendors, and hosting partner enablement sessions across key markets. These actions reflect Mindware's strong momentum and growing relevance in the region.
The launch event went beyond the traditional format, with inspiring keynote addresses, forward-looking panel discussions, and networking sessions that enabled stakeholders to explore Mindware's expanded portfolio and strategic roadmap. In line with its partner-first strategy, Mindware has rolled out technical and sales enablement programs, and is working with vendors to deliver certification courses tailored to local market needs.
With new partnerships already signed with regional ICT providers, Mindware is set to announce several new vendor collaborations in the coming weeks further expanding its portfolio in cloud, cybersecurity, networking, and enterprise technologies.
Partner Voices
'Mindware's setup in Kenya has brought a new level of professionalism and opportunity to the local IT channel. Their commitment to partner success is evident in every interaction. As it is said, 'focusing on customer satisfaction is crucial to building lasting relationships', this is exactly the game changer that Mindware has brought to the Kenyan market. We can't ask for anything more.'
– Cornelious Anjichi, Chief Finance Officer at Down to Earth Technologies
'Mindware's setup in Kenya has brought a new level of professionalism and opportunity to the local IT channel. Their commitment to partner success is evident in every interaction. Working with Mindware has been a game-changer. Their local presence means faster support, better access to new technologies, and a new partnership approach that helps us grow.'
Peris Kabora, Supply Chain and Administration Manager at Sybyl Kenya Ltd. 0 0
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Zawya
08-07-2025
- Zawya
Mindware adds defense-grade cybersecurity to its portfolio through Everfox distribution deal
Dubai, UAE: Mindware has signed a distribution agreement with Everfox (formerly Forcepoint Federal), strengthening its cybersecurity offering with a portfolio of high-assurance solutions trusted by government and critical infrastructure sectors worldwide. Under this agreement, Mindware will distribute Everfox's advanced cybersecurity technologies across the United Arab Emirates, Saudi Arabia, Oman, Kuwait, Bahrain, Pakistan, Yemen, Qatar, Egypt, Jordan, Lebanon, Iraq, Libya, Algeria, Tunisia, Côte d'Ivoire, Mali, Mauritania, Senegal, Cameroon and Congo. With a proven track record spanning more than 25 years, Everfox specializes in defense-grade cybersecurity solutions that safeguard sensitive data and networks from sophisticated threats. Its portfolio—spanning Cross Domain, Threat Protection and Insider Risk solutions—enables government and enterprise organizations to secure data access and movement across environments without compromise. Through this partnership, Mindware's channel partners can now offer clients cutting-edge tools designed to combat insider threats, contain malware, and protect against zero-day attacks in the most demanding operational contexts. 'Partnering with Everfox adds a new layer of strength to our cybersecurity portfolio,' said Nicholas Argyrides, Vice President – Gulf & East Africa at Mindware. 'Their high-assurance solutions are a natural fit for our region, where governments and enterprises are demanding advanced protection against increasingly complex threats. With this addition, we're equipping the market with technologies trusted to secure some of the world's most sensitive environments.' 'Global partnerships are extremely important to Everfox. Partnerships like the one we have with Mindware will play a big role in our global growth in the coming years,' said Shaun Bierweiler, Chief Revenue Officer at Everfox. 'The relationship we have with Mindware will allow us to expand our partner network so that we can connect with like-minded organizations across the globe, who not only align to our key target markets, but are also committed to delivering innovative, high-assurance cyber solutions to their customers.' About Mindware Mindware, a leading IT distributor in the Middle East and Africa (MEA) region, takes pride in offering top-quality global brands to over 7,500 partners with legal entities in 13 countries. With a rich history dating back to 1991 and headquartered in Dubai, UAE, Mindware's unwavering commitment spans over three decades, empowering businesses with cutting-edge IT solutions, AI technologies, and fostering digital transformation. Mindware's comprehensive offering encompasses a selection of leading brands in infrastructure, networking, security, storage, and artificial intelligence solutions. As part of its Value-Added Distribution (VAD) methodology, Mindware goes the extra mile to provide supplementary value-added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, AI enablement, marketing enablement tools, and multiple channel-enabling programs. Supported by strategically positioned logistic centres in key locations, Mindware ensures seamless distribution across all channels, efficiently catering to the needs of its esteemed partners and customers in both traditional IT and emerging AI landscapes. | | Media Contacts Varuna Shah About Everfox Everfox, formerly Forcepoint Federal, has been defending the world's critical data and networks against the most complex cyber threats imaginable for more than 25 years. As trailblazers in defense-grade, high-assurance cybersecurity, Everfox has led the way in delivering and developing innovative cybersecurity technology. Headquartered in Herndon, VA, Everfox's suite of cross domain, threat protection and insider risk solutions empower governments and enterprise organizations to use data safely - wherever and however their people need it. Learn more: Media Contacts Todd Irons
Arabian Post
27-06-2025
- Arabian Post
Kenya Dominates East Africa–Europe Trade Surge
Trade between the European Union and the East African Community reached €7.7 billion in 2024, marking a robust surge in economic engagement. Data from the EAC Secretariat and the European Commission reveal that Kenya led this growth, accounting for 43 per cent of total EAC trade with Europe. Kenya's ascent to prominence has been propelled by its position as the region's primary link to European markets. Under the Economic Partnership Agreement initiated in July 2024, it became the first EAC member to implement the pact, which offers immediate tariff- and quota-free access for its exports into the EU, while Kenya gradually opens its market. The results are distinctly visible: Kenya accounts for nearly half of all EAC–EU trade and for 45 per cent of investments within the bloc. An analysis of trade flows underlines the shift. In 2023, Kenyan exports to Europe—including cut flowers, fruits and vegetables—totalled €1.2 billion, while EU exports of mineral and chemical products, machinery and appliances to Kenya reached €1.7 billion. This balance reflects the mutual benefits of the agreement and deepening bilateral ties. Kenya ranks as the EU's seventh‑largest African trade partner, with total trade climbing to €3 billion in 2023, a 16 per cent rise since 2018. ADVERTISEMENT Beyond Kenya, the broader EAC has also seen shifts. Collective trade grew 28.4 per cent to $8.86 billion, driven largely by the Kenya–EU EPA. Within the EAC, intra-bloc trade also grew by 13.1 per cent to $12.1 billion in 2023, representing 15 per cent of total EAC trade. Country-specific performance underscores varying trajectories. Uganda registered a remarkable 77 per cent surge in exports to global markets, reaching $6.34 billion in 2023. Tanzania and Rwanda, while showing moderate gains, still lagged behind Kenya's growth pattern. Burundi, South Sudan and Rwanda, classified as Least Developed Countries, continue to rely on the EU's Everything-but-Arms scheme, which offers duty-free entry for all goods except arms. The EPA's emphasis on sustainability and inclusivity adds a strategic layer to the agreement. It includes clauses on environmental conservation, labour rights and gender equality—portions unprecedented in prior EU agreements with developing economies. EU officials have indicated that Kenya's stability and regional influence underpinned its leading role in the EPA, which is intended to serve as a model for other EAC members. Trade analysts suggest that Kenya's rise reflects both domestic reforms and stronger supply-chain integration. Kenyan firms have adapted to the EAC's Common External Tariff and aligned export capacities with EU demand, particularly in horticulture and floriculture. According to agricultural sector experts, Kenyan producers have expanded certification and quality compliance to meet EU standards, enabling higher-priced access to premium markets. Nonetheless, challenges persist. Kenya continues to record a trade deficit with the EU—approximately €500 million in 2023—raising concerns about long-term sustainability. While exports of flowers, tea and vegetables are strong, reliance on imports of machinery and chemicals remains substantial. Furthermore, other EAC partners have yet to ratify the EPA, delaying full regional integration under the agreement. Policy experts argue that widening Kenya's success across the EAC will require infrastructure upgrades, logistical harmonisation and expanded value‑addition processes. They caution that without broader regional participation, Kenya could be left exposed to external market volatility and uneven benefits. European trade officials maintain that the Kenya–EAC partnership is central to the EU's Africa policy, dovetailing with commitments on democratic governance and green growth. The EU‑Kenya EPA, integrated into a broader strategic dialogue launched in June 2021, represents the most ambitious EU trade pact with a developing country to date. Kenya's achievement as the dominant node of East African trade with Europe reflects a blend of diplomatic foresight, institutional readiness and export agility. As the agreement matures and other EAC nations contemplate accession, the potential for a reconfigured regional economic landscape grows—but so do the complexities of harmonising economic strategies across six sovereign states.
Zawya
16-06-2025
- Zawya
Mindware expands Autodesk relationship to drive digital transformation in the Gulf and KSA
DUBAI, UAE: Mindware, a leading value-added distributor (VAD) in the Middle East and Africa, has announced an expansion of its relationship with Autodesk, a global leader in software for architects, builders, engineers, designers, manufacturers, 3D artists and production teams. Already an authorized Autodesk distributor in the Levant and RoME (Rest of Middle East) regions, Mindware will now extend its expertise to the Gulf and Saudi Arabia (KSA), bringing Autodesk's industry-leading solutions to a wider audience and accelerating digital transformation across the Architecture, Engineering, Construction and Operations (AECO), manufacturing, and media & entertainment sectors. 'This is a natural evolution of our long-standing relationship with Autodesk,' said Philippe Jarre, President, Mindware Group. 'Our proven expertise in the Levant region has positioned us as a trusted partner, and we are excited to bring that same commitment to the Gulf and KSA. With Autodesk's world-class solutions and our extensive channel ecosystem, we are creating unparalleled opportunities for businesses to thrive in the digital era.' Mindware will provide a comprehensive suite of value-added services, including partner enablement, technical support, consulting, and go-to-market strategies to drive Autodesk adoption. The partnership will also focus on reseller training, industry-specific workshops, and live demonstrations, ensuring businesses can maximize the benefits of Autodesk's AI-driven automation, cloud-based collaboration, and data-driven design capabilities. Globally, Autodesk has been central to delivering the solutions that enable the AECO and manufacturing industry's digital transformation. In the GCC, digital twin technology and smart infrastructure are gaining ground in the AECO sector, as well as in manufacturing, where AI-driven automation is revolutionizing production processes. "We are thrilled to strengthen our collaboration with Mindware and expand our reach in the GCC,' said Claudette Reuter, Senior Manager, Emerging Markets Channel Sales, at Autodesk. 'With Mindware's regional expertise and strong partner network, we are empowering businesses to embrace innovation, enhance efficiency, and drive sustainable growth.' By expanding their relationship, Mindware and Autodesk are set to accelerate the digital transformation journey of the Gulf and KSA, enabling enterprises to design, build, and innovate with greater speed and intelligence. About Mindware Mindware, a leading IT distributor in the Middle East and Africa (MEA) region, takes pride in offering top-quality global brands to over 7,500 partners with legal entities in 13 countries. With a rich history dating back to 1991 and headquartered in Dubai, UAE, Mindware's unwavering commitment spans over three decades, empowering businesses with cutting-edge IT solutions, AI technologies, and fostering digital transformation. Mindware's comprehensive offering encompasses a selection of leading brands in infrastructure, networking, security, storage, and artificial intelligence solutions. As part of its Value-Added Distribution (VAD) methodology, Mindware goes the extra mile to provide supplementary value-added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, AI enablement, marketing enablement tools, and multiple channel-enabling programs. Supported by strategically positioned logistic centres in key locations, Mindware ensures seamless distribution across all channels, efficiently catering to the needs of its esteemed partners and customers in both traditional IT and emerging AI landscapes. | | About Autodesk The world's designers, engineers, builders, and creators trust Autodesk to help them design and make anything. From the buildings we live and work in, to the cars we drive and the bridges we drive over. From the products we use and rely on, to the movies and games that inspire us. Autodesk's Design and Make Platform unlocks the power of data to accelerate insights and automate processes, empowering our customers with the technology to create the world around us and deliver better outcomes for their business and the planet. For more information, visit or follow @autodesk. #MakeAnything Autodesk is a registered trademark of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.
