Iconic 90s alcopop RETURNS to pubs and supermarkets with a new name 10 years after being discontinued
The fruity rum alcopops were once a rite of passage for teenagers having their first alcoholic drinks.
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Now, in a summer that has already seen legendary '90s band Oasis reunite to play mega stadium gigs, and Pulp perform at Glastonbury for the first time since 1995, the boozy brand has also made a comeback.
It has been rebranded simply as Breezer — with its memorable orange, lime and watermelon flavours also returning.
The drink was first released in the United States in 1990 before it was made available for the first time in the UK three years later.
It quickly proved to be a hit.
Alcopops were wildly popular with the country's drinkers at the time — with the competition including Smirnoff Ice, Hooper's Hooch, WKD, and later on VK and Reef.
But the product was discontinued from sale in the country ten years ago.
Now 275ml glass bottles of the 3.4 per cent drink are once again available in supermarkets and bars.
Claire Presland, from Breezer, said of the drink's return: 'The excitement around the relaunch of Breezer is electric . . . we're confident that the new Breezer flavours will hit the sweet spot for fans old and new.'
Bacardi Breezers are just the latest nostalgic products to return to shelves lately.
Recently, Opal Fruits were brought back a whopping 27 years after they were axed.
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The iconic sweets were rebranded as Starburst in 1998.
The individually wrapped chewy squares are now available again in Sainsbury's, Tesco and Morrisons.
Coca-Cola also brought back its Lime-flavoured drink after axing it around 17 years ago.
As of December, Farm Foods was selling a pack of eight 330ml cans of the drink.
Ocado and Iceland are also currently selling a 1.75litre bottle of Lime Coca-Cola for £2.50 online.
Meanwhile, Tesco recently turned the clocks back to 1995 by selling a range of products in their retro packaging.
Classic items like Robinsons, Wagon Wheels and Rocky Bars were all selling in their original packaging for a limited time.
The range also included retro fizzy drinks like Pepsi, Pepsi Max, and Tango Orange, Apple and Cherry.
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