Amazon makes major change for July Prime Day 2025 - with new deal you don't want to miss
With the news now out that Amazon Prime Day is set to last twice as long this year, Prime members can expect to see deals for four whole days - from the 8th to the 11th July.
That's not the only huge change to this year's sale though, as Amazon has announced it will be introducing ' Today's Big Deals '.
This new event will feature 'daily themes' around shopper favourites such as home and tech, with deals that have been exclusively curated for Amazon Prime members.
Prime members will also see time-limited deals, which Amazon is calling 'New Deal Drops'. These timed deals will launch every day at midnight BST throughout the week.
What could this mean for you? If you're currently a Prime member gearing up for the sales, you could some better-than-usual deals on selected big brand products in home, tech, beauty, parenting and more.
Of course, Amazon hasn't officially told members what this will entail but we expect this to work similar to the classic lightning deals we're used to seeing at these events.
Why Amazon has chosen to extend its Prime Day sale isn't entirely clear, with the retail giant simply saying two days 'wasn't long enough'.
However, with more and more retailers launching their own summer sales around Prime Day - many of which last a week or more - Amazon could be looking to compete with its biggest rivals.
Amazon Prime Day is now in its tenth year, with the first deals event launching in July 2015. Since then, Amazon has introduced a second Prime Day event, which runs for two days in October and a Spring Sale that takes place earlier in the year around March.
Is Prime Day still worth it?
With Amazon now running three exclusive deals events throughout the year on top of its Black Friday sale, enthusiasm for spending is drying up.
Add to that a growing number of retailers such as John Lewis, Argos and Ninja all holding their own summer sales and its easy to see why Amazon is trying to come up with bigger and better ways to grab consumers attentions.
Despite this, there are still some good Amazon Prime deals to had and we expect the new addition of 'Today's Big Deals' will bring with it some exclusive discounts.
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